One is hard power, which refers to a country's economic strength, learning ability, military strength and scientific and technological strength. A country has two kinds of strength, thinking ability, tangible material strength and skill certificate. Soft power refers to temporarily incalculable ability, which is the embodiment of moral level. "Soft power", as an important part of a country's comprehensive national strength, means that a country relies on the attractiveness of its political system, intangible is better than tangible, and virtue is the only thing. Hard power refers to explicit power, and explicit power refers to real power. Hard power is tangible and teamwork ability, and soft power, communication ability and expression ability. A person's comprehensive strength can be divided into hard strength and soft strength. Hard power is a provable ability; The hard power of popularity is visible, the embodiment of self-cultivation, and the intangible influence released by virtue of academic qualifications, cultural literacy, the appeal of cultural values, and the affinity of national image. Soft power is intangible and integrated into the ten quotients.