Shandong folk custom has a long history. From ancient legends and archaeological excavations, it can be seen that as early as the Neolithic Age, there were folk customs of Dongyi culture in Shandong, such as eating utensils, costumes, production tools, adult etiquette, marriage forms, funeral types, totem worship, mountain and river beliefs and so on. , showing the characteristics of Shandong folk customs. During the Shang and Zhou Dynasties, especially after the feudalism in Qilu, there appeared a situation of different customs in Shandong. However, with the formation of Confucius and Mencius theory, it has become the mainstream of China national culture, and the overall image of Qilu as a country of etiquette has been established. Since then, Shandong folk custom with "ceremony" as the core has been in a dominant position in the whole feudal society. Although Qilu folk customs have the above differences, they all take etiquette as the core of folk customs thought and behavior, just like the tradition originated from Dongyi culture. It is impossible to change the consistency of the basic content by changing rituals into customs in the same place, doing nothing, changing rituals into customs in the same place and educating people extensively in the same place. Confucianism produced in this period has played a great role in regulating Shandong's traditional culture, including folk customs. Confucius' so-called "Qi becomes Lu, Lu becomes Tao" is a basic summary of Shandong folk culture in this period. After the unification of Qin and Han Dynasties, Shandong's folk customs are still generally unified within the framework of Confucian cultural thought and form a tradition. During this period, although several dynasties changed and different cultures merged, the folk cultural tradition with etiquette as the core did not change much. With the development of modern times, the decline of feudal society and the introduction of western cultural ideas, Shandong folk customs began to evolve into modernization. After the May 4th Movement, especially after the beginning of War of Resistance against Japanese Aggression, the establishment of Shandong base area enabled a new generation of fashion to develop. At that time, the new ideas and fashions of the soldiers and civilians in the base areas spread all over Shandong like Spring Breeze, which still deeply affects all aspects of people's thoughts. The Spring Festival mass cultural performances in Yimeng Mountain area have completely followed the old tradition of the base area so far, and even the title of honoring young women as "literacy classes" is the same as that of that year. The real great change of customs began with the reform and opening up of 1979. The combination of the new customs adapted to the socialist market economy and the excellent traditional culture in ancient times has brought about rapid changes in Shandong's social life, and new folk customs have emerged one after another, which makes people overwhelmed, and it is difficult for professional researchers to sort out the details at the moment. Everyone welcomes these new styles and customs with great enthusiasm, and obviously it takes time to complete a calm and profound study.

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Shandong has a vast territory, diverse topography and landforms, and natural conditions restrict people's production and life, thus forming different regional characteristics and customs in the unified Shandong characteristics. Generally speaking, Shandong has the following areas with distinctive local customs: Jinan, Qingzhou, Taian and Yanzhou in the hinterland of Shandong, which have always been the political, economic and cultural centers. The four people have had regular business since ancient times, and Chang Yi has a regular festival at the age of six, and has a regular food, clothing, housing and transportation. Their folklore inheritance is of typical significance to the surrounding areas and can be regarded as the representative of Shandong folklore. Qufu and Zoucheng in this area are the hometown of Confucius and Mencius, and Tai 'an has Mount Tai, the head of the five mountains, with particularly remarkable folk characteristics. The Confucian and Mencius family style not only affects the local area, but also reaches home and abroad. Confucian family style, ancestor worship, weddings and funerals, holiday customs, food, clothing, housing and transportation can all be regarded as typical family styles. Mount Tai is a place where emperors worshipped Zen and people worshipped mountains. Commonly known as "Jinan house is full of people, Tai 'an house is full of gods". It is a living specimen museum for studying folk beliefs and a hot spot for developing folk tourism resources. The eastern coastal areas are characterized by fishermen's customs and going out to do business. The fishermen in Rizhao, Rongcheng, Penglai and Long Island are the most typical. Fishermen in coastal areas follow the tradition of "benefiting people", and the custom of going out to do business has continued for decades. The outstanding representatives in this respect are the coastal areas of Penglai, Longkou (Huangxian) and Laizhou (Yexian). The buyers and sellers of "Peng, Huang and Ye" have great influence not only in the northeast, but also in Beijing, Tianjin and Shanghai. In Yimeng Mountain area in southeastern Shandong, the ancient civilization originated earlier, but the modern economy developed slowly. It not only has the characteristics of mountains, but also retains more traditional folk customs, such as living in thatched houses with dry forks, eating pancakes with green onions, bright red and green clothes, and rich witchcraft beliefs and oral literature. It is particularly noteworthy that War of Resistance against Japanese Aggression, the base areas and liberated areas in this area during the War of Liberation had an impact. As for a series of good customs today, these good customs are wealth that can be directly inherited today. Southwest Shandong and northwest Shandong are the alluvial plains of the Yellow River, and the folk customs directly related to the Yellow River are unique, such as the folk customs of flood control embankment building, Yellow River shipping, ferry crossing, Yellow River water god belief, Taiwan Province village in beach area and farming in beach area. Flat-roofed houses, flat-roofed houses, homemade woven cloth, purple cloth, blue printed cloth, colorful printed cloth, unique local operas and folk arts, music and dance, and folk crafts (such as paper-cutting and embroidery) are all qualified to go to the whole country and the world. Shandong's urban folklore can also form a series independently, including various types. Jinan is a Millennium city, full of old streets, time-honored brands and ancient customs. It is also a spring city and a lake city, and the elegance of the north and south of the river is unparalleled in the world. Qingdao is a big city that has sprung up in a hundred years. It faces Shanghai across the sea and has the strongest atmosphere of modern cities. The development of Yantai city began from guarding the city in Ming Dynasty, and gradually brought the surrounding villages into the urban area in modern times, which can best reflect the characteristics of urban-rural integration and local integration.