Introduce some books to you.
Shu Yongping (Shu, Yang Ping), Course of Advertising Psychology. Beijing: Peking University Publishing House, 2004.
Shi Youchun and Wen Xiaoqing co-edited. Consumer psychology. Tianjin: Tianjin University Press, 2004.
Ogilvy, Confessions of an Advertiser (translated by Hua Lin). Beijing: China Price Publishing House, 2003. -that is a must-read! ! !
Gu Wenjun (Gu, Wei Wenjie), Consumer Psychology. Shanghai: Tongji University Press, 2002.
Han (Korea Jie), modern advertising. Beijing: capital university of economics and business Publishing House, 2003.
He (He, Xu Mingmin), Modern Advertising (3rd Edition). Shanghai: Fudan University Press, 200 1.
Fu (Fu Haizhong) and Kuang Tiejun (Kuang Dongjun), advertising. Guangzhou: Guangdong Higher Education Press, 1999.
Dong Jinghuan (doctor of law), Jiang Zhibin (doctor of law) and Yang Dajun (doctor of law). Advertising psychology. Shanghai: Shanghai People's Fine Arts Publishing House, 2008.
Chen Peiai, editor-in-chief, The Art of Advertising. Xiamen: Xiamen University Press, 1995.
Allen (C.T.), Okin (O 'Guinn, T.C.), Semenik (R.J.), Advertising (translated by Cheng Ping and Zhang Shuting). Beijing: Machinery Industry Press, 2002.
Smith, e.e. et al. Hilgard's introduction to psychology. Beijing: Beijing World Publishing Company, 2006.
Burton, P.W. & Purves, University of Southern California. Which advertisement is the best? New york: McGraw-Hill Higher Education, 2003.