Shanghai Exhibition Management Examination Subjects: 03708 Outline of Modern History of China, 03709 Introduction to Basic Principles of Marxism, 000 15 English (II), 08888 Strategic Management of Exhibition Enterprises, 08889 Conference Hotel Management, 08725 Conference Customer Relationship Management, 08726 Conference Customer Relationship Management (Practice), 08890 Conference Management Information System, 0880.
Brief introduction of exhibition management major in Shanghai self-taught examination
Generally speaking, it is consistent with the undergraduate level of the corresponding major in full-time colleges and universities. The examination course is not less than 12, and the total credits are not less than 73 credits. The examination of each course is graded on a scale of 100, with 60 points passing. Those who pass the exam will be issued with a certificate and receive corresponding credits. Those who have passed all the courses specified in the professional examination plan, with a total credit of more than 73 credits, graduation examination and practice meeting the specified requirements, and passed the ideological and moral appraisal, will be issued with the undergraduate diploma of self-study examination for higher education, and their academic qualifications will be recognized by the state. Graduates whose academic level meets the degree requirements stipulated by the state may apply for a bachelor's degree in accordance with the relevant regulations of the examiner's school.
This major adapts to the needs of developing modern service industry in our city, especially the exhibition industry, and cultivates high-quality applied exhibition professionals who master the basic knowledge and skills of exhibition management, have high professional cognition and accomplishment, have certain exhibition creativity, planning and organizational management capabilities, and can participate in exhibition activities in large and medium-sized exhibition enterprises (conference companies, exhibition companies, exhibition venue enterprises, etc.). ), tourism enterprises (star hotels, travel agencies, tourist attractions, etc. ), large industrial and commercial enterprises and government administrative departments.
This major requires candidates to have good political ideology and moral cultivation. Through the study of exhibition introduction, exhibition planning, exhibition marketing and exhibition management, they can systematically master the basic theories, knowledge and skills of exhibition management, and have a certain level of English, good language communication skills and exhibition management skills.
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