Haier (formerly known as Qingdao Refrigerator General Factory) is a well-known household appliance brand in China. Founded by the founder Zhang Ruimin on 1984, and headquartered in Qingdao. Its industry involves refrigerators, home appliances, household appliances, biopharmaceuticals and other fields, and its products cover eight categories, including refrigerators and freezers, washing machines, smart home appliances and customized products.
1999 establishing the first overseas industrial park-Haier factory in South Carolina, USA; 20 16, the company laid out a global brand cluster and acquired GE household appliances. 20 18 1815 October, Qingdao Haier announced its plan to go public in Frankfurt.
Extended data
Haier's brand
Haier Group
Haier, the main brand of home appliances of Haier Group. Adhering to the enterprising Haier culture, the brand positioning is "green concept".
commander in chief
Commander-in-Chief is a customized home appliance brand launched by Haier Group under the background of the Internet era. The target group is mainly young consumers who advocate individuality, fashion and simple lifestyle.
Casarte
Casarte Haier Group High-end Home Appliances Brand. Casarte casarte's name is inspired by Italian, and its brand positioning is "creating artistic home appliances and living in fashion".
Yakoya
Elegant AQUA's home appliance AQUA comes from Italian, which means "water". AQUA, born in Shiga County by the Pipa Lake, is a high-end home appliance brand of Japan Haier Group. Relying on the glorious history of Sanyo electric washing machine for more than 50 years, the brand connotation is AuthenticQuestionUniqueAnswer.
Fisher & Paykel Corp.
Fisher & Paykel brand logo Fisher & Paykel is a national treasure brand of New Zealand, a world-class kitchen appliance brand and a world-renowned luxury brand. It has a history of more than 80 years. Since its inception, it has emphasized the importance of user experience and the pursuit of excellent design.
Reference source? Baidu encyclopedia-Qingdao Haier co., ltd