1974, born in a poor peasant family in Hubei. The poor family and social injustice brought by poverty left a deep imprint on Pan Feng's heart, which also made him hard-working and tenacious. Parents work at sunrise, rest at sunset, and work hard with their backs to the loess, which made him determined to study hard since he was a child. One belief is to be admitted to the university through one's own efforts, repay the kindness of parents and change the fate of one's life.
Hard work pays off. After 10 years of hard work, I was admitted to Huazhong Normal University with excellent results. During his college years, he was hardworking, frugal, self-reliant and successful in his studies. After graduating from college, I worked as a civil servant in government agencies, the backbone of production management in IT enterprises, a reporter in South China Branch of People's Daily, and a teacher in South China Normal University. Rich life experience made him more aware of the complexity and contradiction of society. Leaving again and again stems from his rebellious spirit and Don Quixote-like ideal-the pursuit of a fair and just world. He hates the dark, corrupt and hypocritical side of society. In the process of studying foreign advanced management concepts abroad, he has a strong national integrity and is not willing to be arrogant by foreigners. He will return to China to develop his own commercial health industry, which is a noble cause serving human health.
Years of burning passion
1998, he and several partners set up a workshop-style hydraulic turbine factory in a dormitory of Jinan University, paving the floor and working hard. In order to open up the market, he visited many well-known enterprises such as Hitachi and Matsushita in Japan at his own expense, and cooperated with Matsushita to introduce an ion water machine production line and founded the Australian-style ion water machine factory. It took the lead in developing and producing multifunctional water making machines in China and became one of the earliest enterprises to enter the functional water industry in China. Soon, they produced the first batch of goods, worth 6.5438+0.5 million yuan, but because of quality and other reasons, customers demanded a full return. He didn't shirk it, recycled all the goods and made rectification according to the requirements of customers. By the second delivery, 30% of the goods were returned by customers. Without saying anything, he rectified these backwaters again. After the third shipment, all these products meet the requirements of customers.
However, problems and difficulties always exist. Many market customers say that water machines are difficult to sell. After listening carefully to the opinions of market customers, through market research, he found that they didn't know much about product performance and marketing skills. To this end, he specially organized personnel to take the lead in giving lectures, education and training in various market stores. Usually, he sleeps in the car.
With the gradual opening of the market, from 65438 to 0999, he registered and established Guangzhou Bai Wen Functional Water Electronic Technology Co., Ltd., and the self-developed "Bai Wen" brand multifunctional water maker began mass production and quickly established a sales network all over the country. In the same year, it signed a strategic cooperation agreement with Hong Kong Xinye Investment Company to establish Kang (Hong Kong) International Holdings Limited. Bai Wen's market has successfully expanded to Taiwan Province Province, Hongkong and Macau, and Bai Wen has begun to expand overseas. Since then, Bai Wen's marketing network has expanded abroad, and quickly penetrated into the United States, Malaysia, Kuwait, Saudi Arabia, Thailand and other countries. Bai Wen's products have successfully entered many overseas markets, becoming the mainstream market of healthy drinking water industry and the most internationalized water dispenser manufacturer. In 2005, we invested US$ 6,543,800,000 to establish Kangyijian Industrial Park (including Bai Wen Industrial Park) in Tianhe District, Guangzhou, and set up a special hydraulic machinery research institute in the industrial park.
With the continuous development of Bai Wen Company, his work has become more and more busy. 200 1, he went to the market once. Half asleep, his head suddenly felt a shock, and the whole earth seemed to explode. He soon lost consciousness-it turned out that he had crashed! For this reason, he was speechless for 10 days. Because of excessive blood stasis in the brain, I had to do craniotomy and stayed in the hospital for more than a month. Sometimes he has to make decisions about the company's affairs reluctantly in the hospital.
Over the past few years, with the upgrading and diversification of Bai Wen's products, he has been running around almost all day, and his business has gone smoothly. Just as his career was booming, no one expected that something unexpected would happen. Once he flew to the market, and when boarding the plane, he accidentally fell down, which was terrible. His right foot was broken and his hind foot almost fell off ... This serious injury made him undergo three major operations and even almost amputated, but with strong will and belief, he survived and saved his right foot. However, there is often bone marrow deposition in the right foot after operation, which makes the right foot swollen and frivolous, and it often needs bone therapy, and it is sweating every time. Because an iron frame was installed on his right foot during the operation, his nerves would be seriously damaged and his right toe would be almost insensitive. In order to prevent scalding in the bath, he had to put his left foot in hot water first, and then put his right foot in the water after feeling the temperature was right. This serious injury has troubled him for more than a year. Until now, when he goes up and down the stairs, his right heel still hurts faintly.
As the saying goes, "it never rains but it pours". In 2005, because many people who are eager for quick success and instant benefit crowded into this industry, the decline in product quality affected the reputation of the whole industry. The country began to strictly supervise the industry, and the water machine market was severely squeezed, shrinking by 30%-40%. Many suppliers are anxious about this, but he is a person who values credibility and life. "A word from a gentleman is a promise, but it is hard to make up for it. The contract signed before must be fulfilled even if it is at a loss. This is the foundation of being a man. " He sticks to his principle of being a man. This year, he was not only seriously troubled by a foot injury, but also under unprecedented pressure in production, management and capital.
The season of victory and harvest
You can't see the rainbow until after the storm.
By the end of 2005, with its outstanding leadership, cordial and pragmatic style and the efforts of all staff, Bai Wen has become a banner of the healthy drinking water industry, and has been rated as an industry model for many years. He led Bai Wen to form strategic cooperation alliances with many large multinational trade groups such as Surat Group in Thailand, MBMTech Group in Korea, LAA Group in Israel, PG Group in the United States, and carried out in-depth cooperation in production, R&D, sales and other fields, which made Bai Wen gradually mature in the production and operation of water machines. In order to strengthen and expand the national brand of healthy drinking water Bai Wen brand water dispenser and serve the public with higher cost performance, he strictly controls the quality of products produced by the factory. When he went to the workshop for inspection, he repeatedly threw the pump on the ground with all his strength to check its quality. At the same time, he often goes deep into the production bases of foreign competitors to "investigate and study" ... It is his persistent pursuit that accelerates the development of national brands and lays a solid foundation for surpassing foreign brands.
In 2007, he led Bai Wen to participate in the 7th China International Health Expo with a strong product lineup, and won the "Scientific and Technological Progress Award for Health Products" at this international event. In the same year, Bai Wen's main products also passed the US FDA and EU CE certification, and the export volume of products increased significantly. In the same year, the water diamond multifunctional water machine developed by all scientific researchers headed by Bai Wen was born, which became a "blockbuster" in the water machine market and set off the hot scene of the whole functional water machine market. In 2008, under his leadership, Bai Wen became the executive director of china health care association and played a vanguard and exemplary role in the whole health care industry. He has the courage to take social responsibility, actively explore and innovate, and made great contributions to people's healthy drinking water. In 2009, Kang won six awards in one fell swoop at the 9th China International Health Expo, among which he won the "Outstanding Entrepreneur Award" and the brand multi-functional water maker won the "china health care association Credit Use Mark" certificate. Since then, Bai Wen has been invincible and quickly established nearly 2,000 service outlets throughout the country. At the 10th China International Health Expo on 20 10, Bai Wen, under his leadership, was awarded the "Advanced Unit" in the "Healthy Lifestyle Action for All" in China's health care industry, and the Bai Wen brand multifunctional water dispenser independently developed and produced won the "Excellent Product Award". ...
Looking back on 10' s pioneering road in Guangzhou, he said with deep feelings: "Guangzhou's unique urban quality makes me lucky to take root, blossom and bear fruit here. I want to thank this hot land deeply. I want to make Bai Wen brand bigger and stronger, bring good water and health to more people, create jobs for more people, and create more social value and spiritual wealth for society. "
A leap in the spirit of love without borders
Anyone who knows Dr. Pan Feng knows that he is a very emotional person and a person who knows how to repay a debt of gratitude. He has the deepest feelings for his parents. In his view, birds have the feeling of feedback, sheep have the grace of kneeling and breastfeeding, and people should be grateful and grateful. "I am old and old, and I am young and young." While thanking his parents and family, he also extended this love to all the people around him. Confucian thoughts of "benevolence, righteousness, propriety, wisdom, faithfulness, softness, propriety, frugality and concession" have penetrated into his heart. He spared no effort for his own health, advocated Bian Que's prevention and treatment concept of "preventing diseases before they occur", paid attention to mental health and advocated the return of green health concept; He is charitable, enthusiastic about public welfare, caring for employees and customers, and advocating the development and practice of a culture of great love.
On May 12, 2008, after the Sichuan earthquake, he immediately called on all staff to donate money and materials, making his modest contribution to the disaster area. On May 23, he and his colleagues carefully organized and held a charity performance for disaster relief, and raised a total of 1 10,000 yuan, all of which were donated to the people in the disaster area. After the Wenchuan Earthquake Charity Gala, he was surprised to learn from Haoren.com, China that Zhang Wei, a college student, was suffering from leukemia and had no money for treatment. He immediately made a special trip to the hospital to visit Zhang Wei, who was still in the sterile isolation ward, and gave him treatment expenses. On April 9, 2009, representatives were sent to participate in the "Press Conference of Thousands of Orphans in the Provincial Capital and the Launching Ceremony of the Orphan Rescue Plan" organized by Guangdong Orphan Relief Public Welfare Association. Under his initiative and care, on June 65438+1October 10, 2009, Bai Wen "Caring for the Elderly" came to Guangzhou Nansha Nursing Home with a love and a load of products and necessities suitable for the physical and mental health of the elderly, and cordially expressed condolences to every member of the nursing home. 20 10 April 10, after he learned the news of the Yushu earthquake, he immediately organized a donation activity, and then quickly went to the hardest hit area with more than one million worth of materials to personally participate in the earthquake relief work.
While being enthusiastic about public welfare, he is also very concerned about his employees. On the employee's birthday, he will ask the relevant staff to write a warm and touching greeting card and send a thoughtful gift to thank the employees for their efforts and dedication. When employees encounter difficulties in life, he will listen carefully to their voices and help them solve housing and other problems. When employees are confused, he will persuade them, patiently explain the culture of the enterprise and help them establish a correct belief in life. When paying wages, his first thought is the frontline workers, because they are the hardest; He encourages and helps employees to grow into talents, and does not easily dismiss any employee because he thinks it is a social responsibility. When he went to the market, he often ate and lived with business people (frontline marketing employees), talked with them and encouraged them to continue their efforts ... Seeing the chairman travel-stained, with his injured right foot, walking thousands of meters on the expressway and taking a bus, businessmen were moved to tears. ...
For our customers, what he felt was the highest happiness and relief: when customers drank the water produced in Bai Wen, they showed a heartfelt smile and established a correct concept of drinking water. This makes him feel that it is worthwhile to fly back and forth between countries to learn advanced management and technology, and also strengthens his belief and determination: let Bai Wen become an enterprise that contributes to love and repay society, and let Bai Wen's good water nourish generation after generation healthily!