Nanchang is accelerating towards the automobile age, but are we ready in municipal planning, environmental protection, traffic awareness and consumption policy?
When we changed from "whether to buy a car" to "how to park after buying a car", we really entered the automobile age.
Hot!
This is the impression of the 4th Nanchang International Auto Show in 2009 from1October 6th to1October 9th.
The auto show was hosted by Nanchang Municipal Government and China Automobile International Company, and was hosted by Jiangnan Metropolis Daily and China Automobile Co., Ltd., which set a record in terms of the number of people, the number of cars booked and the transaction amount.
Buying a car is like buying cabbage, which is the feeling left by this auto show. According to the statistics of the organizing committee, the four-day auto show attracted more than 6.5438+0.5 million visitors, and the on-site turnover was as high as 3,528 vehicles, with a turnover of nearly 500 million yuan, which exceeded the average monthly sales of Nanchang from June to September this year.
Behind the popularity of the auto show is huge demand. By the end of 2008, the number of motor vehicles in Nanchang was 39 14 10, which increased rapidly at the rate of 18.77% every year, of which 250,000 were privately owned, accounting for 63.99% of the total number of motor vehicles. By June this year, the number of motor vehicles in Nanchang had reached 440,000. If calculated according to the total population of 4.6 million, it is equivalent to one car for every 10 Nanchang people.
Such a huge demand for private cars naturally attracted hot sales. According to the data provided by Nanchang Vehicle Management Office, in 2007, there were 365,438+065,438+004 vehicles with license plates in Nanchang. In 2009, the number of private cars in Nanchang increased by more than 4,000 vehicles per month. According to the average annual increase rate of new cars in Nanchang in recent years 18%, by the end of 20 10, the number of motor vehicles in Nanchang will exceed 500,000.
On average, every 10 people have cars, totaling more than 500,000 vehicles! There is no doubt that such a huge number of motor vehicles has made Nanchang move towards the automobile age. This is also the main reason why this auto show has gathered more than 100 auto manufacturers, exhibiting more than 500 cars and more than 300 models. More than 40 brands gather here, and more than 90% automobile brands and manufacturers participate. From a microscopic point of view, the number of car buyers around the reporter in the past two years far exceeds the sum of the past five years, which also reflects the popularity of the auto market from the side.
It is conceivable that with the continuous expansion of Nanchang's urban framework, there will be more and more car owners. There are more people with cars, and there are more natural troubles. The three bridges are bound to charge, the price of gasoline is rising, and there are too few parking spaces. According to the latest statistics of Nanchang traffic police department, as of February 2, 2009, the number of motor vehicles in Nanchang was 406 146, including 248,346 cars. According to the survey, there are 1246 10 parking spaces in Nanchang, including 1406 1 0 for roads, 975 14 for buildings and 12035 for public parking spaces in unit compound. Compared with the number of cars, the parking space is too far away, and the difficulty of parking has replaced the difficulty of driving, which has become the biggest trouble for Nanchang car owners.
When more and more people around us are worried about cars, from "whether to buy a car" to "how to park after buying a car", we really entered the automobile era.
The defects and lag in road network construction and urban planning, as well as the troubles caused by traffic jams and parking, have become two shortcomings that restrict Nanchang's "automobile age".
"Intestinal obstruction", the owner was forced to go out early and return late
This damn traffic jam seems to be late again. When Wang Chun said this, he was driving a newly bought Mazda on Dieshan Road in Nanchang. Wang Chun lives in Chaoyangzhou. He goes to work in his company in Qingshan Lake through Dieshan Road every day. More than two months ago, he discussed with his wife and bought this new car. First of all, it solves the problem of crowded buses to and from work. Second, the family is gradually well-off and the economic conditions are affordable.
What Wang Chun didn't expect was that after buying a car, a series of troubles happened. Not only did he not enjoy driving like lightning, but he was also forced to go out early and return late every day. "I can't go out early and come back late. When I go to work, I am stuck in Dieshan Road from Nanjing West Road and transferred to Fuhe Road. It is a traffic jam and I have to miss the peak period of others' travel. " During the interview, Wang Chun complained to reporters, "The cars in Nanchang are too difficult to drive, and the roads are narrow and blocked."
"Intestinal obstruction is everywhere. Where do you think there is no traffic jam in Nanchang? There are many one-way streets in the city, and sometimes there is no parking place. " During the interview, another Nanchang car owner, Huang Xiaohua, also complained to reporters. He told reporters that it often takes nearly 20 minutes to drive through Fuzhou Road at night, just a few hundred meters away, and some drivers who drive to this food and entertainment street can only park their cars in the nearby provincial gymnasium.
"Slower than walking. Do you think it is crawling, squatting, or afraid to go? " Huang Xiaohua, who is having fun while driving, played a Degang Guo-style joke on reporters.
"Not bad money", the number of vehicles in Nanchang soared
The data is blunt, but it is also the most convincing. According to the data of Nanchang Municipal Bureau of Statistics, the per capita disposable income of urban residents in Nanchang was 8,744 yuan in 2004, which exceeded10,000 yuan for the first time in 2005 and is expected to reach14,600 yuan in 2009. In the past five years, Nanchang citizens' pockets have become bigger and their waists thicker than before. For example, a working-class family provides a car of 50,000 yuan to 654.38+10,000 yuan. Compared with the huge amount of money invested in a house, Nanchang people can be described as "not bad money".
At the same time, the reporter also holds another set of data. The car ownership in Nanchang accounts for 25% of the whole province. In 2004, the number of cars in Nanchang was 244 109, which exceeded 300,000 for the first time in 2006 and 400,000 in 2009. In the past five years, Nanchang registered more than 0/00 cars per day on average, and the number of private cars registered has accounted for 50% of the total number of motor vehicles registered. According to market rumors, the largest automobile sales company in Nanchang has even sold nearly 400 vehicles in a single month. At the rush hour, almost a dozen citizens line up to pick up their cars every day.
Some insiders believe that through various auto shows and media publicity, Nanchang people's awareness of automobile consumption is quietly changing. Not only is the desire for automobile consumption enhanced, but driving a "family car" has also become the life pursuit of many Nanchang people. An important reason for the high car ownership and growth rate in Nanchang is that the living standards of citizens have improved rapidly in recent years. The insiders also assert that with the development of urban economy and the steady increase of residents' income, private cars in Nanchang will explode in the next three years.
The reporter learned from Nanchang Highway Administration that there are currently three national highways, namely 105, 320 and 3 16, and six provincial highways, including Xia Nan, Nangao, Huang Wan, Qiushang, Sanjin and Changwan, and many expressways, such as Shangrui and Shanghai-Kunming, pass through the territory. In addition, as early as the end of 2005, there were 1 165 administrative villages in the city with 4.5-meter-wide highways, which greatly improved the traffic environment.
Before the reform and opening up, the total length of urban roads in Nanchang was 252.98 kilometers. At that time, most roads were two or four lanes. By 2007, the total length has increased to 9 17 km, and the previously cramped roads have also become six lanes and eight lanes, with the road area exceeding16.96 million square meters. The traffic changes that everyone in Nanchang seems to feel in recent years are as follows: West Outer Ring Road, Nan 'an Road and Changjin Road have been newly built outside the city; Qingshan Lake Tunnel and Yangming East Road have been opened in the city. Misheng Bridge and Hongdu Hero Bridge span the Ganjiang River. ...
If we only look at these data and changes, people will exclaim that Nanchang has really spent a lot of effort on building roads and bridges in the development of urban economy. However, after comparing the growth rate and growth mode of automobiles, people may have another sigh. A research group of East China Jiaotong University has made a special investigation, and the model established by synthesizing relevant data shows that if the number of cars in Nanchang increases by 100%, road construction will only increase by 30%.
The explosion of the number of cars has undoubtedly brought great pressure to urban traffic. However, the defects of road network construction aggravate this imbalance. For example, Zigu Road, Ruzi Road, Xiangshan Road and Zhongshan Road. With the densest traffic flow and traffic volume in Nanchang, the number of vehicles on the road is increasing every day, but the width of the road surface has hardly changed. "There are many roads out of the city, but the roads in the city have been the same for decades. The road network construction is obviously unreasonable and obviously lags behind the development of automobiles. " Manager Huang of American Express Automobile Company bluntly stated the contradiction between cars and roads in Nanchang.
The congenital deficiency of planning has laid a difficult problem of transformation.
Driving in downtown Nanchang, drivers with a little common sense can feel the following road conditions: many lanes are not standard lanes, and there are double yellow lines everywhere. The turning lane and the straight lane are merged into one lane. Once you meet a traffic light or a car accident, you can't move half a step even if you want to change lanes. This plan has caused an interesting phenomenon on the streets of Nanchang: at the crossroads of main roads, sometimes four traffic policemen and eight coordinators can't direct the vehicles to run smoothly.
Master Xiao of Nanchang Volkswagen Taxi Company is deeply touched by the backwardness of urban planning. He said that although there were not so many repairs more than ten years ago, there was basically no traffic jam. Now, roads are being built every year, but traffic jams still happen every day. Once I pulled a guest from Qingshan Road to Ruzi Road, a total distance of 4 kilometers, walking for more than 50 minutes, driving at normal speed, not even 10 minutes.
"Every time I see the road in the city, I just can't see how much it has widened." Master Xiao's "gut opening" refers to burying and repairing pipe networks under urban roads. He believes that assuming that a one-kilometer two-way four-lane expressway can normally carry 60 cars, let it carry 200 cars, 300 cars or even more, then no one's car on this road will want to run, so it has to be a parking lot. From this perspective, how to deal with car explosions has become a very realistic problem for local governments.
In this regard, Zhai Zeng, an expert on the "unblocked project" of the Ministry of Public Security and the Ministry of Construction and a visiting professor in Tsinghua University, admitted that the lag of urban planning is the congenital cause of traffic congestion in Nanchang, and with the increasing cost of demolition, it has also laid a difficult problem for future reconstruction. He believes that although all departments in Nanchang are trying to participate in urban planning and construction, they are more involved alone in the process. In order to effectively integrate resources, it is suggested to set up a transportation Committee. The advantage of this is to facilitate unified management and scheduling and realize long-term planning.
Parking is difficult. How hard will it be?
In order to meet the "automobile age", Nanchang should not only solve the problem of road driving, but also solve the problem of parking. Parking is probably the most embarrassing distress for car owners in this city. I couldn't find the parking lot after turning for half a block. During the interview, some car owners always told reporters that they were fined by the traffic police because they could not find a parking lot and parked their cars on some sections that should not be stopped.
According to incomplete statistics, there are only 1 parking spaces in the busy section of Nanchang, which can be used by 10 vehicles. The construction of parking lots has lagged behind the number of cars in the city, and there is at least 70,000 to 90,000 parking spaces in the whole city. Especially in donghu district and Xihu District, parking is not an easy task, and the total number of cars is still increasing. Even the rebuilt Yangming Road and the previous parking lot construction have become an armchair strategist. In the interview, a staff member of Nanchang municipal department said frankly.
The relevant person in charge of Nanchang Traffic Management Bureau told the reporter that the current parking lot regulations in Nanchang were formulated in the 1990s, and with the development of the city, they have not adapted to the needs of the current market. "With the rapid economic growth, it is necessary to make adjustments or changes in both laws and regulations and actual management. Introduce a new policy for the construction and management of parking spaces. "
However, the reporter learned from the planning department of Nanchang that due to the weak profitability of the parking lot itself and the lack of government investment, social funds also lack investment motivation without preferential policies.
Automobile is the next industry in Jiangxi that may exceed 100 billion yuan, and Nanchang accounts for more than 60% of the province's automobile industry output value. Therefore, automobile production and consumption are the pillar industries supported and encouraged by the city. The adjustment of Nanchang automobile consumption tax policy, especially simplifying the annual inspection procedures, reducing the handling fee of second-hand car circulation and the three-bridge binding fee, has also become one of the most controversial topics.
For the automobile age, environmental protection is undoubtedly a test.
Everything has two sides. At present, cars are playing an increasingly important role in our lives. However, the environmental pollution caused by its exhaust gas is becoming more and more obvious, and vehicle exhaust emission has become one of the important sources of urban air pollution. Today, health has become a topic of concern, and the whole society is advocating "energy saving and emission reduction". Automobile exhaust is the "chronic killer" of the city, which cannot but arouse our great attention.
In August this year, the problem of automobile exhaust purification set off a modest storm in Nanchang.
According to Jiangnan Metropolis Daily, starting from April 20 this year, the traffic control department of the public security department will not issue regular inspection marks for motor vehicles that have not obtained the exhaust gas inspection certificate. It was soon discovered by readers that each vehicle of the exhaust purifier needs the installation fee of 830 yuan at the designated inspection point, while the price of the same product of the manufacturer is only about 190 yuan. Readers directly question that the exhaust purifier collects money in the name of environmental protection. After the report was issued, it aroused strong concern from all walks of life. The owner pointed the finger at Nanchang Environmental Protection Bureau because the testing process was opaque. During the period, it was even revealed that the tail gas maintenance point actually paid the scalper. Finally, Nanchang Environmental Protection Bureau held a press conference, saying that it would reset the installation price of the purifier and update the detection method.
Behind the storm, the city declared war on automobile exhaust, especially with the advent of the automobile era, it is more and more important to solve the problem of automobile exhaust.
2. The concept change from Daxing construction to brand building
"Since the reform and opening up, China has experienced three stages: building a city, managing a city and managing a city. In the past, we have not seen such a rapid urbanization process, such a huge population growth, such a rapid increase in vehicles and such a high demand for housing. Whether it is regional planning, public buildings or commercial housing construction, we all need a sustainable and income-generating operation to make the city' grow'. Nowadays, the most important thing for city managers to rationally market city brands is that the thinking and ruling ideas of leading cadres are quietly transforming. The government began to build brand cities with market-oriented vision and methods. " A leader of the Propaganda Department of Fuzhou Municipal Committee told the reporter.
Nowadays, the practice of Fuzhou's urban operation proves that the city famous brand not only benefits the local citizens and investors, but also is like a duck to water in the subsequent development and construction. The high-profile launch of city brands is no longer a simple propaganda of political achievements. Holding various theme forums, festivals, sports events, literary evenings or applying for various "honorary titles of cities" are all means to market city brands. Behind the rich and diverse forms is the city's marketing strategy.
At the level of large-scale activities, the 5 18 Cross-Strait Economic and Trade Fair, the 6 18 Cross-Strait Project Achievement Fair and the twice-yearly Fuzhou Housing Fair have all become Rongcheng's city brands. The shadow of developers can be seen everywhere in the detailed activities. 20 10, Qiao Rong launched "Rongcheng Love Qiao Ronggen": famous brand and luxury goods exhibitions emerged one after another; Rong Xin David invited Lin Chi-ling; Three sheng real estate integrates the theme of "keeping love" into community culture; Miki Waterfront Junshan (Forum News) Concert; World European Fuzhou Administrative Center Development Summit Forum ... So many brand activities are held precisely because of the recognition of brands and the desire to upgrade their own brands.
Brand promotion activities are the most effective.
2010 65438+1On October 26th, Hurun, Chairman of Hurun Report, and Lv Nengxing, President of Hurun Report, and their party arrived in Fuzhou in a hurry. Two days later, in order to further enhance the image of the city and shape the brand of Fuzhou, the "Three Places" award ceremony of Hurun Report and Shi Sheng Haixi Real Estate, which was planned and publicized by Hurun Report and Fuzhou Evening News, will be staged soon.
On June 5438-February 2009, at a high-end forum in Beijing, Hurun had a simple conversation with the leaders of Fuzhou Evening News. "Fuzhou, I know that the rich people there are very caring." Hurun said that the rich people he met in Fuzhou were very low-key. They usually like to bury their heads in their work and don't like publicity, especially in the real estate industry, where there are many caring rich people. He is full of curiosity about the city, but he has a vague concept about the overall image of Fuzhou, so a high-profile promotion of Fuzhou city brand and well-known real estate in Haixi began. "The smell of wine is also afraid of the deep alley. Fuzhou real estate development has its unique advantages, but its brand charm must be demonstrated through professional methods! " Kan Kan, the leader of Fuzhou Evening News, said, "In today's increasingly fierce urban competition, we must show the advantages of Fuzhou housing enterprises and make more brands that are conducive to urban development famous! This is conducive to the brand building of Fuzhou city, and it is conducive to Fuzhou housing enterprises to pay more attention to brand building. " The ideas and ideas put forward by Fuzhou Evening News coincide with those of Hurun. In the end, the two sides quickly confirmed this cooperation.
"Brands are getting more and more attention, and the essence is that the trend of brand homogenization is more serious!" Mr. Zhu Lingbo, an expert in real estate finance and commercial real estate, is currently the director and secretary general of the Commercial Real Estate Professional Committee of the All-China Federation of Industry and Commerce. Although many developers have different urban positioning and strategic planning, in the eyes of some investors and property buyers, the phenomenon of "brand homogenization" of developers is still serious. Which developer is most suitable for buying a house? Where is the most promising investment? Many people may be neck and neck for a while. In this case, brand building is like selling goods. Developers must show their brand temperament through brand marketing, and strive to make their cities enter the alternative list of various "consumers".
City brands will pay back with their heart.
Through city brand marketing, many people who didn't know Fuzhou in the past began to pay attention to Fuzhou. Many people who are unfamiliar with brand developers have a close understanding of developers. When the city brand rings, it can stimulate the public's love for the city and unite the people's hearts; Abroad, it can attract more investors and tourists.
After urban development, in the long run, the local people will benefit the most, because the speed and efficiency of urban development are getting faster and faster, and the most intuitive feeling is that there are more and more urban greening, the environment is getting better and better, and all kinds of public infrastructure are getting better and better.
For developers, the benefits of building a city brand are obvious. Jiekai Xiu real estate is a good example, which fully embodies the pay and return as a brand real estate enterprise. Jiekai Xiu Real Estate has been trying to change the living space and lifestyle of Fuzhou urban residents.
Huang Teng, deputy general manager of Jiekai Xiu Real Estate, said that Jiekai Xiu Real Estate was full of feelings when building a city brand. "For the sake of this city, Jiekai Xiu Real Estate has devoted too much effort. Every well-crafted project is branded with world style: with a classic, the city has been changed and upgraded, and the five-year rapid development has made the industry and citizens proud. The other side of Europe (Forum News) is practicing its original dream of expanding eastward and moving southward. Living in Europe by the Yangtze River has changed the life value of the city Golden Bund. Lan Ou Mountain in the World (Forum News) From the old factory building in the city center, a new center of the city was born. The World Ouwangzhuang Project, involving 7000 households with 30000 residents, involves supermarkets in Fuzhou and even the whole Haixi Economic Zone, and once again enhances their living dreams ... "
Hard work naturally pays off handsomely, and national glory brands such as "China Architectural Stone Award", "Top Ten Operators in Haixi", "Most Livable Property in Fuzhou" and "Hurun Rich List 20 10 Famous Property in Haixi" truly belong to the world.
The city map and status of Fuzhou are constantly developing and upgrading. Cheng Xuan, general manager of three sheng Real Estate Group, said, "We hope that as developers, the behavior of brand developers can promote the healthy and rational development of the industry. We must not only build a good house that satisfies the owners, but also continue to demand product progress, pursue supporting services, and constantly learn from foreign pioneers. This is responsible for ourselves, the industry and the city. We believe that the cross-regional expansion and rapid development of Sansheng's "Rooting in the West Coast and Radiating the Country" is also contributing to the construction of brand cities. "
Facing strong brand city competitors such as Shenzhen, Guangzhou, Shanghai, Jiangsu, Zhejiang and so on. How can Fuzhou stand out from the crowd, take advantage of the excellent opportunity of the development of the west coast and conquer the eyes of the whole country with its unique charm? This is not only something that the government should attach importance to, but also the process of brand developers' efforts, and it is also the goal that every ordinary citizen in Fuzhou needs to work hard and strive for.
Please sort out the information I found for you, because my writing level is average.