The automobile industry has never been at the intersection of various new technological changes as it is now. Technologies such as AI, big data, cloud computing and IoT are profoundly changing the fields of automobiles and travel. Whether it is the new driving force of new energy to build cars or the transformation of traditional car companies, the essence of the automobile industry has begun to change from a "product-centered" manufacturer to a "user-centered" mobile travel service provider. According to IDC data, the global shipment of intelligent networked vehicles will be 44.4 million in 2020 and 76.2 million in 2024. The CAGR of these four years is 14.5%. It is predicted that by 2024, more than 765,438+0% of new cars shipped worldwide will be equipped with intelligent networking system, the market will gradually mature, and the future of mobile travel has arrived. Behind these data, it also indicates that in the future, driven by trends such as autonomous driving and intelligent networked cars, more application scenarios will be born in the entire automobile and even mobile travel industry. "People, roads and cars" have been redefined again, which is both an opportunity and a challenge for car companies.
Is digital transformation an "option" or an "optimal solution" for the automobile industry? How can innovative technology be better combined with business? 65438+February19,2021Zhongguancun Digital Economy Industry Alliance Member Congress and Huawei Beijing City Summit were held. At the summit forum of "Leading the Age of Automotive Intelligence" held in the afternoon, faw liberation, Sunshine Travel, Heduo Technology and many other automotive enterprises shared their experiences in digital transformation and discussed the opportunities and challenges of the automotive industry. Below, the author will take you to have a look. How do TAs in the front line of digital transformation do it?
Faw liberation: The Road to Liberalization under the Background of Digitalization
On July 3rd, 1956, the first Jiefang automobile was assembled and rolled off the assembly line at Changchun No.1 Automobile Factory, ending the history that China could not manufacture automobiles. Faw liberation's 60-year development course represents the progress of China's automobile industry to some extent.
As a commercial vehicle enterprise of FAW Group, faw liberation is also a representative of the traditional automobile enterprise camp. In the words of Chen Lei, chief information officer of faw liberation, he is "anxious" about the energy and digital revolution he is facing. "First of all, the traditional advantage, under the energy revolution, the' moat' was destroyed. For traditional IT departments, digital transformation is not what they are good at, so they need partners to help them do digital transformation together. "
In September 2020, the State-owned Assets Supervision and Administration Commission officially issued the Notice on Accelerating the Digital Transformation of State-owned Enterprises, which clarified the foundation, direction and strategy of the digital transformation of state-owned enterprises and opened a new chapter in the digital transformation of state-owned enterprises. On the other hand, FAW Group officially launched the digital transformation strategy in the whole group on 20 19, and formulated the complete strategy of "digital-driven wonderful travel". Faw liberation also made corresponding arrangements and implementation according to the overall planning of the Group.
Chen Lei recalled, "From March 2065438 to March 2008, Huawei provided the methodology of DST for FAW Group, from strategic planning to landing, and based on this, formulated the digital transformation strategy of faw liberation. Through the introduction of ICT digital technology, it is highly integrated into businesses and products, creating digital businesses (digital marketing, digital R&D, digital production, digital supply chain, digital products/services), and finally achieving a user-centered experience, platform-based operational efficiency and a brand-new business model with data as assets. Through the' two-wheel drive' of business and digital technology, return to business to create value, and technology drives product innovation. In March this year, the Digital Department was established. In order to unify all IT functions of Jiefang Group, I hope to unify the architecture and foundation, and then I can better reduce costs and increase efficiency and respond to business needs. "
In the whole digital transformation strategy, "going to the cloud" is the most important, and it is called "liberating the cloud" internally. Starting from 20 18, the Internet of Vehicles is all placed on Huawei's public cloud. In more than three years, it has connected more than one million vehicles and more than one million customers and users. Since 20 19, the construction of private cloud has been started continuously, expanding to 17 nodes. In June 2020, the second phase of private cloud construction, 12 computing node, IaaS expansion, PaaS construction.
Chen Lei revealed that faw liberation fully considered the business characteristics when making cloud selection. First, faw liberation has its own factories in many cities or regions in China. Secondly, in the face of new businesses such as medium and heavy trucks, light trucks, new energy and overseas future solutions, the business scenarios are diversified; Third, the system and technology stack left over from history are more complicated. "In our opinion, Huawei can sum up its own practical experience and plan our business in detail, and guide faw liberation to gradually go to the cloud."
As far as Shang Yun's concrete achievements are concerned, Chen Lei cited two examples:
1. Build a high-performance computing platform on the cloud through Huawei Cloud.
As we all know, in the product development of automobile industry, the investment in CAE simulation design is increasing year by year, and the amount of CAE calculation is large, which requires high performance of HPC hardware and large cluster scale. In the fierce competition environment, it is urgent to improve the efficiency of product R&D to speed up the TTM of new cars. The demand for HPC by R&D departments shows obvious peak-valley distribution, and the peak demand is 2-3 times that of usual. Obviously, local resource pools cannot meet business needs quickly. Through elastic expansion, Huawei Cloud breaks through the limitations of traditional supercomputing centers, provides unlimited computing and storage capabilities, and applies it to high-performance latest technology products in real time, that is, the flexible mode of rent and use, which can save the construction period and meet different scenarios in configuration diversity. Online and offline collaborative scheduling, unified scheduling of resources according to flexible requirements, complementary advantages, shortening calculation time, meeting sudden demand, and supporting rapid response research and development business.
2. The cloud-based architecture of Jiefangxing Internet of Vehicles improves the user experience and efficiency.
Faw liberation's car networking brand is called "Jiefang Bank". Through three years of continuous development iteration, medium and light trucks? In the past three years, all products, including new energy trucks, have been equipped with Tbox running in Huawei's public cloud, with millions of vehicles and more than one million users online in real time. The hybrid cloud based on Huawei Cloud is adopted to meet the high scalability. Huawei Cloud MRS+ Huawei Cloud OBS realizes the separation of computing and storage, as well as the flexible scheduling of computing resources and tasks, optimizes the background data model of the data lake, creates data sharing service with Dayu Platform, and optimizes the performance of users' self-query.
"After five years of cooperation with Huawei, especially in-depth cooperation with Huawei Cloud in the past three years, we increasingly feel that Huawei can well meet the demands of faw liberation's strategic transformation in digital transformation consulting, including cloud-related business and talent training." Chen Lei said. It is understood that on June 5438+065438+ 10, faw liberation and Huawei signed a deepening strategic cooperation agreement again. In the future, Huawei's digital experience, cloud computing and other technical capabilities will continue to further empower faw liberation's transformation.
Faw liberation CIO Chen Lei
Heduo Technology: Practical Thinking on Full Scene Mass Production of Autopilot
Automatic driving has a long way to go.
As a leading autonomous driving company in mass production, Heduo Technology focuses on driving and parking to create local data-driven mass production solutions. "Getting through the scene is more important than the level, and extensive operation is more important than unmanned operation." In the view of Wang Zheng, vice president of Heduo Technology, this is the only way for real mass production of autonomous driving in the future. Freeways and parking lots are scenes that can realize the application of automatic driving and landing relatively quickly. Heduo Technology takes these two scenes as the entry point for mass production, and then opens up urban scenes, and finally realizes the full scene deployment of driverless solutions.
How difficult is it to drive on the road automatically? Speaking of autonomous driving technology, there are Waymo, which represents the leap-forward route camp, and Tesla, which represents the gradual route camp. Heduo takes a step-by-step route. "There may be ten thousand scenarios to solve ten thousand scenarios. Only by accumulating data on the road on a large scale can we solve the problem of automatic driving long tail. " Wang Zheng said that at present, many domestic OEMs have signed platform-based autonomous driving mass production contracts with Heduo. It is estimated that in the next five years to 10, there will be nearly 10 models equipped with Heduo autonomous driving solutions, which will reach the delivery volume of millions of orders. In the next five to 10 years, vehicles will accumulate millions of square meters of data on the road, which will be a leap in the automatic driving algorithm and data iteration.
In 20021year, Huawei Cloud signed a cooperation agreement with Heduo, and began to realize nationwide large-scale actual road test and data accumulation, including multi-dimensional data such as different weather conditions, road environment, road participants and driving behavior. Through Huawei Cloud's big data platform for self-driving vehicles built by Heduo, algorithms are extracted for different scenarios, put on the simulation platform, feed back the algorithms, and open the data closed loop. In addition, the mass production autopilot system will simultaneously collect crowdsourcing maps, update them through the cloud, and push them to the terminal vehicles through OTA. These two closed loops perfectly realize the iteration of future autopilot algorithm and map.
In addition, with the help of Huawei MDC, Heduo can automatically drive the super brain and deploy it on MDC6 10, which can realize 2D real-time perception and 3D mass production. A pilot driving assistance system based on Huawei MDC6 10 is also deployed, which can realize complex functions such as going up and down ramps and driving in long corners.
In the future, autonomous driving will unlock more scenes, just around the corner.
Wang Zheng, Vice President of Heduo Technology
Sunshine Travel: How to Make Travel Smarter
From the18th century to the present, the biggest change in the travel industry occurred in the past decade. From the "online dating war" in 20 12, to the unification of the entire China client travel market five years later, and then to the emergence of more online carpooling platforms in 20 18, the whole process seems to be a new business model spawned by information technology. The emergence of the network car platform has added a third-party platform to the original users and drivers.
Sun Hongjing, CTO of Sunshine Travel, believes that the one-stop travel platform is facing a huge market with different scenes, and it is a great challenge to do a good job in the whole scene through its own platform. "We believe that the entire industrial chain, from demand and service to factor market, needs more openness and cooperation to achieve a win-win stage if this market is to operate healthily." Under this background and industry judgment, Sunshine Travel did not choose to directly face passengers on the demand side, that is, traffic measurement, but walked behind the major traffic entrance platforms to provide services at the capacity side. Specifically:
First, build the core engine. Re-aggregate the traffic and the traffic of various platforms, and then distribute them to drivers, and distribute different orders to drivers in a fairer or more random way.
Secondly, empower the driver management and risk control system through technology. For example, the intelligent system can intelligently trigger the driver's study and examination, and digital means can improve the driver's management efficiency and improve the level of safe driving. Empowering the customer service end through AI means, we are committed to reducing the industry-wide average complaint rate of 1% to 0.5%, and transforming it into a means of service control through telephone calls between drivers and passengers and records of in-vehicle service processes. At the same time, we also explore with Huawei Cloud how to use intelligent means to improve efficiency and customer satisfaction.
Thirdly, through the intelligent operation system, we can distinguish what kind of scenes drivers can better serve, including some price levers and service systems.
"What other innovations can be made in the field of smart travel? The upstream and downstream of the industrial chain are exploring, and sunshine tourism is also practicing. We believe that we should maintain open cooperation and win-win in the supply and demand markets. As a representative of the platform economy, the core is to create value through technical means. " Sun Hongjing said.
Sun Hongjing, CTO of Sunshine Travel
Huawei cloud: moped enterprises "build, sell and use good cars"
Behind the intelligent practice of these car companies, the author found a common figure-Huawei Cloud. It is understood that 80% of the top 30 car companies in China have chosen Huawei. What is the reason?
After years of R&D and investment, Huawei has formed an overall layout of "cloud, tube, edge and end" in the automobile industry. 20 19 Xu Zhijun, the rotating chairman of Huawei, announced the strategy of Huawei's automobile industry, that is, focusing on ICT technology, helping car companies build good cars and becoming an incremental parts supplier for the automobile industry. Zhang, vice president of Huawei China and president of Huawei Cloud China, said in the sharing:
First of all, the key to making a good car is to realize digital R&D and production. Digitalization has brought remarkable changes to the added value of automobile manufacturing value chain, and greatly improved the added value of R&D and production. In R&D, software, platform and data are the key factors of enterprise value creation, such as automobile simulation, low-code development platform, agile software development, autonomous driving model training, big data and so on. In production, by modeling the people, machines, materials, process flow and environment that produce products in the factory, establishing a database, and connecting through the Internet of Things and the Internet, we can achieve a high degree of cooperation in the whole process of automobile production. Through digital R&D and production, automobile enterprises not only solved the problem of building good cars, but also realized large-scale cost reduction and efficiency increase.
Secondly, the key to selling a good car is to do digital marketing well. With the increase of travel-related services of automobile enterprises, the interaction interface and frequency between enterprises and consumers will also increase greatly. Automobile enterprises need to achieve user growth and maintain user activity through digital marketing, such as completing user portrait, growth analysis and intelligent marketing through multi-dimensional data processing technology, carrying out precise marketing around consumers' journey, promoting consumers to retain capital, test drive, buy cars, maintain and increase purchases, helping users improve their activity and helping enterprises to escort business growth.
Thirdly, the key to using a good car is to reconstruct the value chain and realize digital travel. In order to solve the problem of digital travel, automobile enterprises must invest in vehicle networking platform, automatic driving ability and safe travel guarantee. These are what Huawei, including Huawei Cloud, is good at.
It is understood that for the automotive industry, Huawei Cloud continues to work with partners/customers to create a full-scenario solution for the automotive industry. In addition to autonomous driving, mobile travel and car networking, it also provides solutions for digital marketing, HPC and data support platforms to help auto customers meet the challenges of the new era of smart cars:
For example, Jiangling Group cooperated with Huawei Cloud, and Huawei Cloud planned the implementation path of digital transformation of "Digital Wisdom Jiangling". By building a smart headquarters, linking the four major sectors, we will establish a perfect digital governance system and gradually realize six major improvements: perception, insight, foresight, collaboration, sharing and overall planning. By giving priority to the construction of digital projects in this department, we can realize the digital capacity building of this department and promote the development of customers, employees, management and services.