1, website and page structure optimization, so that search engines can better retrieve and include web content.

2. Analyze keyword competition and conversion rate, and formulate SEO strategy.

3. Monitor and analyze the data of the website, including the running performance of the software and hardware environment of the website, the crawling situation of search engine spiders, the website traffic, the bounce rate and viscosity of visitors, the monitoring of website collection and keyword ranking, etc.

4. Cooperate with other departments such as internal operation and maintenance, technology and UE.

Extended data

Function:

By understanding how various search engines grab Internet pages, how to index them and how to determine their ranking of search results for specific keywords, we can optimize the content of web pages, make them conform to users' browsing habits, improve the ranking of search engines without damaging the user experience, thus increasing the number of visits to the website and ultimately enhancing the sales or publicity ability of the website.

The so-called "optimization for search engines" is to make the website more acceptable to search engines. Search engines will compare the contents of websites with each other, and then browsers will present these contents to searchers in the fastest and most complete way.

Because many studies have found that users of search engines often only pay attention to the first few items of search results, many commercial websites hope to interfere with the ranking of search engines in various forms.

Especially all kinds of websites that make a living by advertising. SEO technology is used by many short-sighted people to improve their ranking by some improper means of SEO cheating, sacrificing user experience and blindly catering to the defects of search engines. This SEO method is not desirable and will eventually be spurned by users.

Baidu encyclopedia -SEO profession