On March 26th, the fourth-generation urban housing product-"people-oriented ecological" housing, sponsored by the All-China Real Estate Chamber of Commerce, jointly sponsored by Midtown Alliance, co-organized by China Building Energy Conservation Association and International Weill Institute of Architecture, and undertaken by Shi Lang Green Group and Langlv Technology Company, was officially released.
According to reports, people-oriented ecological products pay more attention to people's own needs and create high-quality houses and communities with balanced development in five dimensions: health, comfort, energy saving, environmental protection and intelligence.
In addition, in order to practice the concept of sustainable development, Shi Lang will also participate in the formulation of "New Generation Urban Housing Standards" to promote the progress of the industry.
"People still have to have faith, and so do enterprises. China's real estate industry will definitely go to a higher stage and pay more attention to health and environmental protection. " Tian Ming said.
Tian Ming, chairman of Landsea Green Group, judged that the green building industry will usher in new development. (Photo courtesy of the organizer)
A new generation of products focuses on people-oriented ecology.
Nie Meisheng, honorary president of the All-China Real Estate Chamber of Commerce, believes that from the 1990s to now, judging from the economic curve of housing industrialization development and per capita disposable income, urban housing in China can be roughly divided into several stages: simple functional type, perfect functional type, comprehensive supporting type and people-oriented ecological type.
Humanistic ecological housing is the standard of a new generation of housing, which not only meets and exceeds the needs of the third generation of housing for apartment type, landscape, community and other aspects, but also comprehensively balances the dimensions of caring for people and social sustainable development, and is committed to realizing the green and beautiful life of urban housing products.
When analyzing the product characteristics, Tian Ming pointed out that the new generation of urban housing gave a solution to formaldehyde and PM2.5, and strictly controlled the formaldehyde concentration within the highest standard S 1 in Finland; The application of airtight fresh air system in residential buildings makes the indoor PM2.5 filtration rate reach 95%. Key words such as "moist but not dry" and "four seasons like spring" will become the standard of the fourth generation of urban housing. Tian Ming said that with the rapid development of intelligent technology, more and more attention has been paid to the intelligent nature of housing, which has become an important support for a better life.
When the reporter visited Yuefu Project in Shi Lang, Hangzhou, he found that the project adopted a 24-room replacement fresh air system. The air inlet is placed on the ground, and the filtered, humidified/dehumidified fresh air is transported indoors, and the replaced turbid air is discharged outdoors through the air outlet located at the top of the kitchen and bathroom. It is possible to ventilate every two rooms.
Different from the traditional residence, the anti-noise system of Yuefu residence directly connects the toilet drainage pipe to the vertical pipe of this floor, which avoids the design of traditional residence drainage pipe crossing the floor and effectively reduces the interference of drainage pipe noise, air noise and outdoor noise.
In terms of formaldehyde control, Yuefu began to control formaldehyde from the source of decoration building materials and furniture, all building materials were strictly controlled, and construction control and pre-factory inspection were carried out at the same time.
In Tian Ming's view, the ultimate goal of all green buildings is to serve people, and the future residential products should be well managed in terms of humanized demand. "To some extent, this is like the return of human nature, close to the ecology, not as impetuous as in the past." He said.
In addition, in the practice of a new generation of urban housing, Shi Lang has reduced the building energy consumption and reduced the impact on the environment by means of building energy conservation and fresh air heat recovery. Through "passive building technology" and "renewable energy technology", residential buildings have achieved more than 80% building energy saving rate, far exceeding the national standard. According to Shi Lang, at present, Shi Lang can save 47,374,438+0 tons of carbon emissions by converting the area of science and technology system, which is equivalent to the carbon emissions of Boeing 747 flying more than 20,000 miles from Shanghai to Los Angeles.
Shi Lang's learning state has developed from initial exposure to green buildings to independent research and development, and has successfully adapted to different urban characteristics.
On this basis, at the same day's press conference, Shi Lang, together with the All-China Real Estate Chamber of Commerce, Midtown Alliance, China Building Energy Conservation Association and International WELL Architectural Research Institute, jointly launched the formulation of "New Generation Urban Housing Standards", announcing that it will formally establish a brand-new industry standard to be in line with international standards, promote the sustainable development of housing and society, and promote the realization of a better life.
Green upgrade brings sustained growth.
In the interview, Tian Ming also revealed Shi Lang's recent new actions and future vision.
On February 28th, Shi Lang announced that the company name was changed from "Shi Lang Green Real Estate Co., Ltd." to "Shi Lang Green Group Co., Ltd.". Tian Ming explained that replacing the word "real estate" with "group" in the company name means that Shi Lang has made remarkable progress in transformation and upgrading.
In recent years, Shi Lang's vertically diversified business has been launched around the core real estate business, with new business opportunities such as long-term rental apartments, pension services, design institutes, decoration companies and property management companies, and the non-capital income from development services and product integration has gradually increased.
Shi Lang's 20 17 financial report data shows that its long-term rental apartments are fully distributed in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Jiangsu, Chengdu, Xi' an, Nanjing and Wuxi, totaling 1 1 city, and 55 projects have been acquired, with a total area of over 526,000 square meters, expanding the number of rooms. By the end of the reporting period, the number of rooms operated by Langshiyu was 2,065,438+00, which brought about 8.28 million yuan in revenue. It is expected that the long-term rental apartment business will contribute considerable income in the future.
Shi Lang's pension service plan will reach more than 6,500 beds in 2065, 438+08, and it is planned to settle in six cities: Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing and Jiangsu.
Tian Ming also pointed out: "No matter how you change it, green is Shi Lang's DNA, which is the factor that makes Shi Lang go deep into the bone marrow." Green has brought competitive advantages to Shi Lang, and will also bring more growth to Shi Lang in the future.
According to the data, in 20 17, the total annual income of Shi Lang was about RMB 621400 million, an increase of about 28.3% compared with last year. The core net profit is about 932 million yuan, which is 1.3 times higher than last year.
As for scale, Tian Ming said that Shi Lang is more concerned about long-term development. With the green gene, Shi Lang gained a higher sales premium and customer reputation. "Shi Lang hopes to become a century-old enterprise." He said.