1990 graduated from the Department of Architectural Engineering, School of Architecture, South China University of Technology with a bachelor's degree. Titles of engineers and economists. Cheung Kong Graduate School of Business EMBA 199 1 to 1993 served as the manager of Dongguan Construction Committee. 1993 dongguan Guangyuan construction engineering (group) co., ltd was established as the managing director. 1In August, 1999, Dongguan Lianhua International Group Co., Ltd. was established with the chairman and general manager. Chairman Liao Yichang led Lianhua International to adhere to the business policies of "ecology, culture, science and technology, quality" and "high starting point, high requirements, high efficiency and high efficiency". After more than ten years' efforts, it has grown from an ordinary construction enterprise to a diversified enterprise group involved in industrial real estate, commercial and residential real estate, tourism real estate, modern logistics, construction, building materials processing, hotel services, property management and other fields. Up to now, Lianhua International has 30 wholly-owned and holding subsidiaries, with total assets exceeding 8 billion yuan, annual sales reaching 3 billion yuan, and accumulated employment exceeding 50,000 people. Under the leadership of Liao Yichang, Lianhua International's member enterprises have successively won ten innovative real estate building products in China, 8 1 of China's top 500 real estate companies, the comprehensive prize of the National Residential Building Planning and Design Competition, the National Famous Real Estate Award and the National Customer Satisfaction Award. Many enterprises under Lianhua passed the ISO international quality system certification, and the group became a member enterprise of China Investment Association and one of the top ten private groups in Dongguan. Over the past 23 years, Lianhua has never forgotten to serve the country, taking giving back to the society as its own responsibility, fully supporting social education, culture, sports and other public welfare undertakings, and donating money and materials for the reconstruction of natural disaster-stricken areas many times. Up to now, Lianhua International has donated more than 70 million yuan to social welfare undertakings.
For 23 years, we have always adhered to the principle that Lianhua is quality. Lianhua has the courage to explore and innovate, thoroughly implement the management policy of "ecology, culture, technology and quality" and realize scientific development. And constantly explore in the struggle, learn from and absorb the excellent traditional culture of the motherland, and successively put forward the enterprise spirit of "being proud of the snow and facing the wind, being loyal and dedicated" and the enterprise purpose of "being worthy of society, the times and history"; A series of management ideas and concepts such as "internationalization, fashion, personalization and quality" have formed their own mature strategies for managing enterprises. Inspired by "responsibility, gratitude, diligence and honor", it has formed a modern corporate culture of "affection, righteousness and discipline" and embarked on a harmonious corporate culture.
Over the past twenty-three years, Lianhua has followed the cooperative policy of "joining forces with powerful countries and sharing the glory of China", and formed alliances with international and domestic first-class strength enterprises such as Century Golden Resources Group, Austria-China Land Group, Huangshan Stock Group, British scarborough Group, American Boston Design Group, Spanish Real Madrid Bank and Football Club. In August, 2005, it laid out the layout of the north and south of the Yangtze River, and expanded its business from Dongguan, Guangdong Province to the whole country, becoming one of the earliest real estate development enterprises in Dongguan. Up to now, Lianhua International's industries have spread all over more than ten provinces (cities, districts) such as Hong Kong, Beijing, Guangdong, Hainan, Guangxi, Guizhou, Jiangxi, Anhui, Jilin and Sichuan. The main investment cities are Beijing, Hong Kong, Dongguan, Sanya, Haikou, Huangshan, Guiyang, Zunyi, Beihai and Changchun. As early as Madrid, Spain, a comprehensive company was established, and Lianhua International's strategic layout of "taking root in Dongguan, looking at the whole country and going international" has been formed.