First, Taobao platform advantages:
1, open a shop for free.
Taobao is a nationally certified commodity trading website. As long as you register as a member of Taobao for free, you can set up your own online virtual shop and sell goods on Taobao.
2. Low operating cost.
Compared with opening a shop offline, the comprehensive cost of opening a shop online in Taobao is lower. Sellers can purchase goods according to customers' orders, and will not occupy a lot of money because of product accumulation;
The operation of Taobao shop is mainly carried out through the network, and there is no need for facade rental fees, basically no need for utilities, management fees and other expenses.
3. Flexible operation mode
The operation of Taobao shop is carried out through the network, and the seller can operate full-time or part-time;
Before the goods are sold, you can switch to other goods at any time without even inventory or only a small amount of inventory, and you can advance and retreat freely without any burden.
What are the advantages of through train?
1, excessive flow
When shopping in Taobao, most consumers search for goods through related search habits.
Use Taobao to train and match products with consumers' search habits, thus introducing accurate traffic. Therefore, the possibility of placing an order is much higher than the natural flow of the through train.
In other words, the turnover generated by the through train is higher than other traffic entrances.
According to the buyer's clear purchase intention (such as keywords used in search), match the relevant promotion treasures, and show the traffic platform in Taobao for training and some promotion positions. The most accurate promotion method is only for those who want to buy it.
2. Super cost savings
Free display, the buyer will deduct the fee after clicking; According to the budget, you can freely set the promotion bid, with a minimum of 0.05 yuan;
Fully self-help operation background, truly realize self-adjustment promotion expenses.
3. Value-added services
The unique "Taobao Training 360 Care Plan" provides users with exclusive services from all directions and angles. Help users quickly improve their store management and promotion capabilities and become online marketing experts.
4. Enhance the brand awareness of the store in the eyes of consumers.
Through the use of the through train, the exposure of the store will be greatly improved, that is, the display opportunities of consumers will increase.
In this way, our store can be known by more consumers and our products will be seen by consumers.
By using Taobao for training, the exposure of our store can be significantly improved, and the click-through rate of the baby will be significantly improved, bringing more exhibition opportunities to the baby.
5. Set the target market and price area of products to achieve accurate delivery.
The so-called accurate delivery of the through train means that the quantity we want to deliver and the price range we click are set in advance.
We will launch products for target groups and market price areas, which will greatly improve our promotion efficiency and the profitability of the store will be significantly improved.