Today, the technological revolution of the automobile industry has been going on. If there are more people betting on Tesla, the situation is likely to be rewritten when the new strategies of SAIC-GM are implemented one by one.
On April 8, SAIC-GM ushered in the most important science and technology day in recent years, and it released a brand-new strategic layout of electrification and intelligent networking.
Although in recent years, car companies will announce some strategies and plans related to intelligent electrification every once in a while. However, after the release of SAIC-GM, it still caused quite a shock.
Because the dry goods are too concentrated and there are too many bright spots, the scope involved should be the widest and most comprehensive strategy so far.
How big is the vibration?
At the beginning of June 5438+ 10 this year, Ultium, the third-generation electric platform of GM, was exhibited at CES, and was rated as "the highest level of electrification of traditional giants" and "Countering the future car experience, GM Super Cruise meets Tesla Autopilot" | Automotive Economics
It can be said that the general intelligent driving system has always been comparable to Tesla, and its enhanced version has also been launched.
In addition to these blinding technologies, it is even more exciting that products based on these technologies will quickly land:
LYRIQ, a Cadillac intelligent pure electric concept car based on Ultium platform, will make its first public appearance in the world at 20021Shanghai Auto Show. The mass production models will be pre-sold during the year and listed in China in the first half of next year.
By 2025, SAIC-GM will launch more than 65,438+00 domestic new energy vehicles based on Ultium platform, covering Buick, Chevrolet and Cadillac.
Ultimate platform
It is worth noting that how to support so many top technologies to accelerate the landing?
The answer is that SAIC-GM Pan-Asia Technology Center is deeply involved in the whole process of technology and product development.
"The depth of Pan-Asian participation does not mean that we are coolies. We participated in the whole process. All the development requirements and technical standards of Ultium are formulated together. All the verification is done by ourselves. "
Wang Yongqing said that according to different regions, suppliers will be different. All key system components of Ultium's entire architecture platform are basically 100% locally purchased.
In order to realize the concept of providing customers with new value and new experience in the whole life cycle, Pan Asia Engineering Center was renamed as Product Definition Center.
For example, the pixels per inch of the super retina screen and the 654.38 billion color 33-inch large screen on LYRIQ are designed to meet the needs of users in China.
Fanya new energy test building
With the abundant technical strength accumulated by the parent company, different from other joint venture car companies' strong independent research and development capabilities, and the special investment of 30 billion to 50 billion, SAIC-GM has built a high starting point on the new track.
"(Compared with the new car and Volkswagen) we are late, but we may not lose." Wang Yongqing said, because the speed of electrification and the energy level of intelligent network are very, very high.
Xu Ping, executive deputy general manager of Pan Asia Automotive Technology Center, further added, "The key of many new technologies is to see if you can master the rhythm of landing. Many people just have ideas and prospects, but there is no way to support this rhythm. "
The new track must abide by the new rules.
"Our SUV and the traditional SUV are not a concept at all."
Wang Yongqing commented on Lyriq, Cadillac's first pure electric SUV, and SAIC-GM's first work to enter a new track.
Because he believes that new rules should be followed on the track of new energy vehicles.
Cadillac's first pure electric SUV LYRIQ
As can be seen from the current pictures, LYRIQ's appearance is really futuristic. It can be said that LYRIQ is the flagship model built by SAIC-GM based on its understanding of the new track.
This pure electric vehicle based on the third generation electric platform will be equipped with a whole 33-inch ring screen display.
According to the official, the screen has a super retina screen with 65.438 billion colors per inch of pixels, which can bring more shocking and realistic visual enjoyment to consumers.
In addition, the LYRIQ concept car is also equipped with GM's latest "Super Cruise" super cruise driver assistance system and dual-field laser holographic reality enhanced HUD head-up display function.
What kind of products are suitable for the brand-new track? Wang Yongqing gave an example:
"For example, several luxury brands have also launched high-end pure electric vehicles, which have changed from oil to electricity. Basically, a traditional model engages in an electric car and sells hundreds of units a month. "
Wang Yongqing believes that new energy vehicles have created a completely different direction from traditional fuel vehicles. To catch consumers, we need to have several elements:
First of all, turn the use of cars into just-needed, such as SAIC-GM-Wuling Hong Guang MINI EV. "Don't commute, parking is small, flexible and convenient, and charging can be done soon. It has found such a huge customer base. "
If you just need it, you must attract attention. Therefore, the shape of new energy vehicles is different from that of traditional vehicles. "The shape must be different from that of a traditional car. If the appearance is similar, no matter how good the performance is, it won't sell. I really can't sell it. "
In addition, there are necessary highlights such as car networking intelligence.
And how to build a full life cycle service capability around products, Wang Yongqing believes that car companies need to change their internal management structure, and 4S stores also need to change their roles, "from dealers to suppliers"
From 65438 to 0998, SAIC-GM became the first car company to introduce the brand franchise model into China. In the new era, SAIC-GM's brand-new service capabilities are also being built.
Wang Yongqing said everything was in preparation.
"A company like General Motors should consider some things."
During the interview, people frequently asked about the similarities and differences between the electronic architecture, intelligent driving system and Tesla's research and development ideas in SAIC-GM strategy.
Wang Yongqing said, "A joint venture like General Motors should consider some things."
For example, compared with the strength of new cars, GM's product line is very rich, so the development of electronic architecture needs to consider all-round coverage.
Because of these "considerations", we can find that in the new general strategy, both the electrified platform and the intelligent electronic architecture have a common feature: strong expansibility and room for future growth.
For car companies with few products like Tesla, developing an electronic architecture will greatly increase the cost of bicycles, so "they take the high-end route."
"Its total cost is more than 10 times higher than that of traditional cars," said Xu Ping, executive deputy general manager of Pan Asia Automotive Technology Center.
Xu Ping, Executive Deputy General Manager of Pan Asia Automotive Technology Center.
In addition to the choice of technical route, like all mainstream car companies, SAIC-GM also needs to take into account the traditional car business.
Wang Yongqing is also outspoken about the difficulties currently encountered by SAIC-GM:
Chevrolet's market segment is shrinking, exposing the problem that the brand power was not done well in the early stage. "We didn't publicize its genes very well, especially in the case of full competition now, and the main theme was not done well."
There are many kinds of Chevrolet early models, and the pace of SUV launch is slow and late. Next, "we want to make Chevrolet's SUV gene stronger, because it is the originator of SUV after all."
In this way, Chevrolet's brand positioning will be distinguished from Buick, and the label of "low-grade Buick" will be completely torn off.
Wang Yongqing said, "Sales volume is the' facade' of mainstream car companies and cannot be lost." However, the latest data shows that in the first quarter of this year, the three major brands of SAIC-GM all increased significantly year-on-year.
postscript
On April 7th, the 654.38+ millionth Weilai automobile rolled off the assembly line at Hefei factory. The next day, SAIC-GM announced the strategic layout of intelligent networking and electrification on Science and Technology Day.
The late arrival of traditional giants once made the theory of industry subversion rampant. Everyone once believed that the future belonged to Tesla, Weilai and Apple.