1, keyword analysis (also called keyword core positioning)
The core positioning of SEO keywords is the most important part. Keyword analysis includes: user demand analysis, keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword index, keyword ranking and keyword ranking prediction.
2. Website architecture analysis
Simple website structure is in line with the crawler preferences of search engines, which is beneficial to SEO. The analysis of website architecture includes: reducing the code (FLASH, JS, video) that search engines don't know, the deep design of website architecture is not conducive to optimization, the website framework realizes tree directory structure, website navigation and link optimization.
3, website directory and page optimization
SEO is not only to make the homepage of the website rank high in search engines, but also to make every page of the website bring traffic. The audience of popular articles and how to retain users are the contents of the special page ranking scheme in the future.
4. Content publishing and link arrangement
Search engines like to constantly update high-quality website content, so they should reasonably publish and update website content every day, and grasp the task quantity according to the content quantity. The link layout inside the website organically connects the contents of the whole website, so that the search engine can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activity of friendship link is also launched at this time.
Step 5 talk to search engines
Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools and webmaster queries.
6. Website traffic analysis
Website traffic analysis analyzes the visit times of those pages of the website from SEO, which can guide the next SEO strategy and optimize the user experience of the website. Recommended traffic analysis tools, Google traffic analysis, Baidu statistics.
SEO is the cycle of these six links. Only by continuously carrying out the above six links can you ensure that your site has a good performance in search engines. In the process of optimization, there will be a small amount of floating changes, so don't care about the decline in ranking. Now this is the search engine making adjustments, so you should be mentally prepared.