Introduce from the media
Media can be divided into two concepts: broad media and narrow media. In a narrow sense, self-media refers to the media that takes a single individual as the main body of news production, creates content and has independent users. In a broad sense, self-media means that from the definition of self-media, self-media is different from traditional media in terms of information dissemination channels, audiences and feedback channels.
In this way, the "self" from the media is no longer narrow, it is different from the self of the third party. In the past, the traditional media regarded themselves as observers and communicators, but for the self-media, we can understand them as "self-talkers". Therefore, in a broad semantic environment, self-media not only refers to individual creation, but also includes group creation and enterprise Weibo (WeChat, etc. ).
In fact, the content of self-media is not fixed, there is no uniform standard, and there is no corresponding specification. Self-media content is determined by self-media people. At present, the characteristics of self-media are civilians. Due to the popularity of mobile smart phone terminals, the entry threshold for self-media is getting lower and lower, which leads to more and more vulgar content and more and more serious information flooding.