Because folding is not like the front and back design of leaflets or posters, there are more coherent pages to be designed, so it is more necessary to test the designer's design ability. The following Zhonghui designs and sorts out six folding typesetting techniques.
1
The title arrangement of each design is very important and can directly affect the layout effect. The title of the hinge does not need to be arranged too complicated, nor does it need too many decorative elements, as long as it can convey information and conform to the layout tonality.
But we should also pay attention to the hierarchical relationship between the title and the text, enlarge it and adjust the proportion of words. After the title is laid out, arrange the content.
2
For novice designers, if they have to deal with a lot of text, they can use column grid to help.
If the size of the hinge is not large, it is generally divided into two columns, because the column width of each column cannot be too short. If the column width is too narrow, it is not conducive to reading large paragraphs.
In addition, in order to create a blank space, you can create a feeling of a big page as long as you slightly control the width of one or the following width and leave a blank column. The blue area is a blank column. If you don't want the blank column to be empty, you can add a title or other information, thus forming two unequal columns.
This method can not only relieve the reading fatigue of long paragraphs, but also help you to have enough layout space and lay out a more beautiful layout.
three
If the folding method is complicated or there is more information. You may want to use serial numbers or letters for layout. It is not only convenient for users to read and consult, but also makes the information more organized. Moreover, they also belong to a kind of graphics, which indirectly bring graphics to the layout.
If the numbers are properly enlarged to form a strong contrast when allowed, it can also improve the jumping rate of words and make the picture more rhythmic.
four
Color blocks mainly play the role of distinguishing prominence and enhancing layering in folding. Usually a page is filled with color, or local areas are added with color blocks.
Doing so can not only separate two connected pages from the content area, but also make the whole look richer and more visually impactful. If you don't have a good grasp of the use of color blocks, it is safest to choose a page full of colors.
five
Enlarging or expanding a picture is a common processing method, which is equally effective in folding.
Especially in the case of less information, enlarging or expanding the picture can improve the layout rate, fill the hole problem and make the work relatively flexible. Be careful not to press the crease position to the important part of the picture when spreading pages.
six
If the brand tonality is appropriate and accepted by customers, if special printing technology is added, it will also give people a bright feeling visually. Make folding more interesting and novel, improve the user's experience and leave a deeper impression on the audience.