Beijing Ershang Group is a large state-owned enterprise group with food cold chain logistics, food manufacturing, meat slaughtering and processing, modern circulation and specialized market as its leading industries. It owns a number of time-honored food brands such as Wang Zhihe, Liubiju and Yueshengzhai, as well as a number of well-known brands such as Gongyifu series cakes and White series bean products.
Yunnan has good products, and Beijing Ershang Group has good channels. According to the agreement, Beijing Ershang Group will broaden the marketing channels of "Yunpin" in Beijing; The Yunnan Provincial Council for the Promotion of International Trade will give full play to the advantages of promoting domestic trade, holding exhibitions and inviting exhibitions, and promote the cooperative development of enterprises in Beijing and Yunnan.
"Yunnan's mountains, plateaus and hills account for a large proportion, and the climate types are diverse. As far as agricultural products are concerned, it can be said that' everything is good, nothing is less', which has seriously affected the brand building and popularity. " According to Lei Rui, deputy general manager of Yunnan Agricultural Reclamation Group, Yunnan's agricultural advantages and disadvantages coexist, which can play the role of "the first workshop" of large enterprise groups such as Beijing Ershang Group, and promote "cloud products entering households" and "cloud products entering Beijing". Like Lei Rui, Lu Jie, general manager of Yunnan AIO Trading Co., Ltd. also believes that Yunnan has good products, but it lags behind in business model, market development and brand building, and it is urgent to transform industrial advantages into product advantages and then into market advantages.
"It was less than three months before and after the signing of the contract between Beijing Ershang Group and Yunnan Council for the Promotion of International Trade, but the cooperation between the two sides hit it off, with huge cooperation space and unlimited potential." Sun Jie, chairman of Beijing Ershang Group, said that at present, Beijing Ershang Group is transforming from a regional enterprise to a national and international enterprise, and is committed to becoming the core group of China food industry. There are many "high-tech famous products" in Yunnan, which can cooperate with the company's existing brands and channels in depth to realize complementary advantages. Junjie Tang, general manager of Ershang Oriental Food Group Co., Ltd. even said: "Yunnan has good mountains and rivers, and' Yunpin' is even better. The company is willing to put the vegetable base and tea base in Yunnan to promote' cloud products entering the household' and' cloud products entering Beijing'. "
"The conclusion of the agreement is the entry point, breakthrough and experimental field for Yunnan's' high-tech famous products' to enter Beijing. Taking this as an opportunity, CCPIT will further extend the connotation of serving enterprises and help Yunnan enterprises to open up the market in Beijing. The cooperation between the two sides will become a model for precision poverty alleviation, industrial poverty alleviation and product poverty alleviation. " Liu Guangxi, president of Yunnan Council for the Promotion of International Trade, said. (End)