Published by Sun Yat-sen University Press
The contents mainly include:
1. Market research and forecast planning: procedures of market research and forecast, and preparation of research plan.
2. Design of questionnaire and attitude measurement.
3. Market survey methods: literature survey, inquiry survey, observation survey and experimental survey.
4. Selection of market survey methods: introduce comprehensive survey, typical survey and sampling survey in detail.
5. Collation of market survey data: data review, coding and summary.
6. Market research data analysis: univariate analysis, data relativity analysis, relationship analysis among data variables, etc.
7. Qualitative prediction method.
8. Time series prediction method.
9. Regression analysis and forecasting methods.
10. Application of market adjustment and forecast: consumption and consumer survey, product survey and forecast, price survey and forecast, distribution channel survey and forecast, promotion survey and forecast, customer satisfaction survey and forecast, etc.
1 1. Market research and forecast report: mainly including its characteristics, writing methods, format and evaluation.
Each part is equipped with relevant cases and their analysis, which is very suitable for your needs.