He actively relies on the advantages of the Internet to change the traditional sales model. In 2004, at the age of 27, he won the title of "The First Top Ten Online Merchants in China" jointly awarded by China Electronic Commerce Association, Hangzhou Municipal Government and Alibaba, and won the Best Innovation Award of the Second Top Ten Online Merchants in China in 2005.

In February, 2005, he took the lead in organizing the establishment of Yunhe Woodenhead Club, which established a platform for information exchange and resource sharing for the new generation of toy people in our county and established a new image of Yunhe toy people. This comrade also pays attention to brand building, and has successively established independent brands such as i wood, Benho and Muwanshijia, actively explored the domestic market, and successively opened more than 70 "Muwanshijia" toy stores all over the country.