Levi's is one of the most famous brands in western America. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss 17 years old immigrated from Germany to new york 1847. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night. Strauss sailed to San Francisco on 1853. He brought several rolls of canvas for tents and trucks and sold them to the rapidly increasing residents. But he found canvas more useful, because an old gold digger said that he wanted to sell pants that could withstand the rough use of the Nuggets. So he gave the inexhaustible canvas to the tailor and ordered the first pair of Levi's jeans. That day, the legend of Levi's was born. 1855, Strauss gave up canvas and made overalls with strong and wear-resistant indigo denim, and reinforced the trouser pockets and seams with copper nails. This kind of sturdy and beautiful trousers was quickly favored by the market, and a large number of orders poured in. Strauss opened his first store in San Francisco under his own name Levi's. In 1873, Strauss obtained a registered patent for trousers with seams fixed by a striker. Levi's jeans were first sized at 1890, and the world-famous 50 1 was its first jeans. 1936, Levi's began to sew a small red flag with the words "LEVI'S" on the back pocket, which will become its brand symbol in the future. Levi's jeans leather label 1954 was discontinued and paper labels were used. 1974, the company began to produce washed jeans, 1986, and introduced jeans that were put on in advance and pierced.