Chen Lihua's first bucket of gold was dug in Hongkong. It was in the early 1980s that she bought a 12 villa in Bilihua with the money she earned from her furniture business. After several rounds, Chen Lihua has accumulated considerable venture capital. Chen Lihua is grateful for poverty. She said that poverty is really the best university. Chen Lihua was born and raised in the Summer Palace in Beijing. He is a descendant of Manchu and a noble family in Zhenghuangqi. Because of his poor family, he was forced to drop out of school as a child. Tired of making a living, Chen Lihua began to do furniture repair business. Because she has a good business sense, treats people warmly, keeps her promise and has a prosperous business, she soon set up her own furniture factory. 65438-0982, Chen Lihua moved to Hongkong to engage in international trade and real estate investment. In the late 1980s, Chen Lihua, who had moved to other places, returned to Beijing. She firmly believes that her career should be promoted in the mainland. The Asian financial turmoil in the 1990s was almost unscathed for Chen Lihua, because as early as the year of its return to Beijing, Chen Lihua quietly realized its strategic shift from Hongkong, and set up branches in Australia and Southeast Asian countries to make lively real estate investments. Speaking of the past, Chen Lihua didn't think it was his foresight. She said that you should have a vision in business, and you can only see far if you stand high.

Looking through the story of Chen Lihua's wealth creation, it is especially proved that the early local entrepreneurs in Chinese mainland had nothing to do with capital operation. They are far from experts in capital operation, and the most popular "capital story" has never been staged on Chen Lihua. Although far away from the "capital market", Chen Lihua, 60, is still an excellent female chairman. She is meticulous in her work, and listens to her subordinates' reports on business development for more than 1 hour every day. Chen Lihua worked hard, worked hard, gave full play to his potential business talents, grasped the trend of market economy in time, made correct decisions, and gradually formed the unique business style of Hua Fu Group. After nearly 20 years' efforts, the development momentum of Hua Fu Group is getting stronger and stronger. With the accumulation of wealth, Chen Lihua has started diversified investments, mainly concentrated in the real estate industry, as well as high-end clubs, high-end apartments, property management and hotel management, and set foot in tourism, commerce, network information and aviation services. There are branches in Australia and Southeast Asia, and domestic investment in Dalian, Shenzhen, Qinhuangdao and other cities, but the main investment tends to Beijing. Chen Lihua told reporters that she is going to invest several billion yuan to set up a university town and hospital in Jinzhan Township, Chaoyang District, and devote herself to education and medical care. Following Chang 'an Club, Chen Lihua successively got a series of enviable prime locations around Wangfujing. In the past few years, he invested 500 million yuan to build Liyuan Apartment, with a total investment of 2 billion yuan to build Lishan Building and a 560,000-square-meter Fuhuayuan Community on the eastern edge. According to Ms. Chen Lihua, the fixed assets of Hua Fu Group in Beijing have exceeded 5 billion yuan, and the total area of completed, used, started and ready-to-start projects exceeds130,000 square meters, and the total investment exceeds 10 billion yuan. It is worth pondering that 10 for many years, every real estate project that Chen Lihua has taken over is a precious piece of land. Who can solve the mystery? Chen Lihua smiled faintly. "It's all with the help of friends. Many people ask me the tricks of doing business, and I say it is very simple-honesty, credit first, and sincere friends. " Hua Fu Group has reached this point, thanks to Chen Lihua. Although she is still the chairman of the group, the scepter has been successfully transferred to her son Zhao Yong, who devoted her money and heart to storing and "polishing" precious rosewood. After earning "super profits" in the real estate field, Chen Lihua turned around "unexpectedly" and began to invest in mahogany. Although "investing in rosewood and building a museum will hardly pay off within 10 years", Chen Lihua has been longing for it and enjoys it. Young Zhao Yong took over all the real estate projects of Hua Fu Group and started his second venture quietly and carefully. Neither Chen Lihua nor Zhao Yong can give up the main business of real estate, but in the blueprint of Hua Fu Group's second venture, the investment in rosewood is particularly strong. There is no doubt that this will be a "arty" long-term investment.

Pursuing the return of wealth and turning to rosewood vowed never to give up.

Chen Lihua is an "investment-oriented female entrepreneur". After the great success of real estate investment, Chen Lihua in her 60s turned to provide traditional cultural brands. In Ms. Chen Lihua's view, the biggest "investment" in her life is to save the "living national treasure"-traditional cultural skills. She said: "The return of wealth is an investment that ignores cost and return." 1999 On the eve of the National Day, the China Red Sandalwood Museum, which was built by Chen Lihua at a cost of 200 million yuan, was completed in the east of Beijing, sitting in the Ming and Qing dynasties with the north facing south. Thousands of rare furniture items in the museum, from the buildings to the furnishings in the museum, are all invested by Chen Lihua, and the property rights are all in her personal name. Ms Chen Lihua admits that this museum is more expensive than any real estate project she has handled. In a simple sense, real estate projects can be called "Qian Shengqian", but museums not only don't make money, but also supplement them endlessly. Chen Lihua doesn't expect this museum to bring her any profit, nor does it expect it to make a profit. She said: "A loss-making museum can't bring economic returns. From a purely economic point of view, my cultural investment may not be successful, but I have never doubted the great potential value of this museum. The collection in the museum is priceless. It is conservatively estimated that the mahogany furniture is worth at least $200 million. I now use the money earned from real estate to manage this museum. People equate wealth with high technology, but I think my red sandalwood with palace craftsmanship is not inferior to foreign high technology at all! "

Ms Chen Lihua's love for rosewood is almost "crazy". Every year, she takes a lot of money to the tropical rain forest area south of the Tropic of Cancer to inspect the growth environment and wood properties of rosewood and collect sandalwood materials. Walking through the virgin forest with wild animals and pythons in the high temperature of 40 degrees Celsius, I was attacked by tropical poison bee and chased by overwhelming bees. Fortunately, I found shelter in time to avoid this disaster.

In the rosewood museum, the reporter saw the 3-meter-high rosewood palace turret made according to the ratio of 1: 5. Nine beams, eighteen columns and seventy-two ridges are closely combined, and the tile beams are round and exquisite, with a total weight of more than ten tons. It is hard for the world not to know the preciousness of rosewood, which is known as "a century-old inch of sandalwood, inch of sandalwood and inch of gold". Ms. Chen Lihua once bought rosewood in Myanmar Golden Triangle and other places, with a price of more than 100,000 tons per ton, and a turret costs 400 tons! 1999 In May, Savannah College of Art and Design, the largest private art college in the United States, awarded Chen Lihua the honorary title of Doctor of Humanities in recognition of her extraordinary achievements in rosewood carving. The mayor of Savannah also awarded her a golden key, declared her an honorary citizen, and designated May 25th as "Chen Lihua Day" every year.

Chen Lihua, 60, didn't live in Chang 'an Club of his son Zhao Yong, Liyuan Mansion of his daughter Zhao Li, and didn't build a luxury villa or apartment for himself. She and her 65,438+020 employees live in the rosewood museum, with her fantastic rosewood. In this life, everything seems to be destiny takes a hand, and Chen Lihua can't live without rosewood.