In the rapidly developing society, business plans are more and more widely used in life, which plays an important role in attracting needed human resources and rallying people's hearts. Want to learn to draw up a business plan but don't know who to consult? The following is a simplified version of my business plan (generally 5 articles). Welcome to read the collection.
Simplified version of business plan 1 the company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the business philosophy of "harmony without difference, strictness without leakage", serving the public and giving back to the society.
I. Services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.
Second, the market competition analysis
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1, the cost is low, the teachers hired are all college students, and the teaching cost is low;
2. The company has a perfect training and assessment system, and the course quality is guaranteed;
3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.
Third, marketing.
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Four. Description of capital contribution
The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.
Verb (abbreviation for verb) Return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Risk analysis of intransitive verbs
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Seven. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.
Simplified business plan 2 I. Basic information about starting a business
1, enterprise name: Yuetang Store
2. Industry type: service industry
3. Industry development prospect: Shanghai has a huge food consumption market, and many people like delicious food. Especially soup, is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.
4. Main products (services) and business scope: various soups.
5. Personal information of entrepreneurs: I like all kinds of food.
6. Basic conditions for starting a business: project formulation-Cantonese soup shop
Part of the funds are self-raised and part of them are borrowed.
The site is located near mature residential areas and commercial circles.
7. Current difficulties and plans: The current difficulties are insufficient funds, and I intend to raise funds by myself.
Second, the project market analysis
Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable.
Reason for choosing the venue: it is suitable for being located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.
Basic information of market survey: Shanghai's gourmet market, all kinds of food stalls and snacks are very popular. Small and medium-sized restaurants and teahouses do not have a specific range of special soups, while restaurants and hotels basically only sell home-cooked dishes. There is no conflict between them. Market survey shows that Shanghai people generally attach importance to the quality of life, diet and their own health, and the market potential is huge.
There are about 1 000 households in the pedestrian street (within the radius of 200 ~ 500m), most of them are working-class people, and their consumption capacity is good. Living business circle (within the radius of 500 ~ 1000m), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. There are about 3,000 households near the business circle (within a radius of1000 ~ 2,000m) and in the central city, with many kinds of snacks, but no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.
Target customer analysis: the customer target is the residents and working groups around the store, and the customers are mostly working class, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.
Analysis of competitors: There are two hotels, three snacks and special restaurants near the pedestrian street, such as Gll wonton, KFC, McDonald's and Christine's cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in the same industry competition.
Market positioning of products (services): services are positioned at the mid-range price of catering industry. Win customers with high-quality products and services.
Third, marketing.
Product service function product recommendation function cost price sales price
The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious and delicious, nourishing 8 yuan 16 yuan.
The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 10 yuan 18 yuan.
Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan.
Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.
Distribution channel: form a chain by adding stores.
Competitive advantage: there are relatively few related industries with their own characteristics, and it is easy to attract customers in mature business districts.
Fourth, enterprise organization.
Quantity, job title, number of people, job content, salary limit, etc.
1 store manager and manager 1 solely responsible 1000
2 Chef 2 Soup Cooking 1200 yuan
3 Waiter 2 Room Service and Lobby Service 800 yuan
Enterprise organization and management measures: In terms of management measures, adopting attendance system, salary system and commission system is conducive to improving employees' work enthusiasm and doing their own work well.
Economic analysis of verb (verb's abbreviation)
Investment budget and financing plan:
1. The joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan and the deposit is 20,000 yuan. 1 10,000 yuan is used to buy the catering utensils of Guangdong soup.
2. Liquidity forecast, including ① organization expenses10.8 million yuan, including advertising expenses of 4,000 yuan and decoration expenses10.4 million yuan. ② 654.38+00,000 yuan was added to the store counter and soup ingredients. (3) The working capital for three months is estimated to be 20,000 yuan, including 65,438+2,000 yuan for three months' rent, 9,000 yuan for salary and 4,000 yuan for daily expenses. (4) Unforeseen expenses are 4,000 yuan.
Analysis of risk factors of intransitive verbs
Risk factor analysis:
1, site selection is risky.
2, personnel use
3, product quality assurance
4. Evaluation of the consumption power of people around you.
Risk prevention countermeasures:
1, the venue can be chosen by professionals.
2. Personnel should be carefully screened and trained regularly.
3. The product quality should be checked from the source, and every working procedure should be done carefully.
4, do a good job in market research, have enough estimates of the consumption power of the crowd.
Seven, the initial business objectives of the enterprise.
1. According to the market forecast, the average daily sales volume will reach 300 copies within three months after opening, and 900 copies will be completed from June to September. The first year was basically flat, with a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.
2. The second and third years will focus on development. While developing personal consumption, we also develop group consumption, so that the turnover can reach the accumulation of funds, thus developing other stores.
Simplified business plan 3 1, the founding organization
Briefly introduce the basic information of the organization to be established, such as business projects, investment amount, number of entrepreneurial teams, contact information, etc.
2. Project
(1) explain your entrepreneurial project in detail and analyze the market growth of the project.
(2) Describe your entrepreneurial elements as follows:
Customers-what customers are you facing, or what is your target market?
Marketing-What ways or channels do you intend to let customers know and buy your products/services?
Capital-Where does the main start-up capital come from and how do you plan to allocate and use it?
Venue-where is your office, what is the location condition and how to decorate the venue?
Team-background information (resumes) of the current members of the entrepreneurial team and their responsibilities.
3. Profit model (this part is more important, please focus on data analysis and description)
(1) How is your project profitable? If you have any historical materials, please write them down.
(2) Carefully analyze your profit development trend, and specify how you generate cash flow in the short term, and where you plan to invest in the future to obtain long-term benefits.
4. Competition
(1) Where do the competitors in the market come from and what is their business model?
(2) explain your competitive advantage
(3) explain your competitive strategy or cooperation strategy.
(4) How is your service or product priced and why?
5. Risk
(1) What are the main risks of your entrepreneurial project?
(2) What methods are you going to take to avoid or reduce these risks?
6. Loan purpose and specific repayment plan
(1) How to use the loan after it is successfully applied?
(2) How to repay after the loan term expires? Explain the specific repayment plan.
Simplified business plan 4 i. business objectives
Develop real fast food industry in X country, establish a certain large fast food chain company, and conduct reasonable and effective management and investment.
Second, the market analysis
The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in country X has developed very rapidly, the proliferation of foreign fast food has forced most other markets to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.
The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market of country X will enter a stage of rapid development with the economic development of China.
Third, the implementation plan
1. The mode of fast food service industry.
Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.
Positioning of the target market.
Chinese fast food industry accepted by the public. Customer groups: office workers+children+leisure people+others.
3. Market strategy.
Production industrialization, product standardization, scientific management and chain operation.
(1) The name of the virtual company, employees' clothing, business philosophy and internal management are all unified with the head office, but there is not much decoration and no business restaurant. They are more like a fast food distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are ordered for office workers to have lunch at work. Their reception service at the front desk is also virtual, relying on telephone ordering system and rapid delivery system. We will set up a special telephone food delivery service, which will be delivered by a unified company minibus and service personnel.
(2) Mobile fast food company-breakfast strategy
In view of the characteristics of large mobility and tight time for breakfast people, we have moved from a unified model of company minibuses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages. Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also takes into account social effects.
(3) the image strategy of fast food enterprises
Fast food restaurants located in commercial areas and tourist attractions fully reflect the company's adult image, which is clean, hygienic, affordable and warm. Please ask a professional company to do advertising planning for us, starting from the characteristics of the company, and strive for commonality and individuality.
Four. investment project
Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations.
In recent years, with the continuous popularity of the ice cream market, opening an ice cream shop has become the choice of many entrepreneurs, and Bingguo Rainbow has become their first choice for opening a shop with its unique products and high-quality services. This paper introduces this project in detail, analyzes its market prospect, and the cost, income and risk of investing in this project, and puts forward some suggestions for Bingguo Rainbow Ice Cream Shop from the aspects of store location, personnel planning, marketing strategy and long-term development, so as to help entrepreneurs.
I. Introduction of the Project
Icegobow, which belongs to Hunan Wodefu Catering Management Co., Ltd., originated from Hong Kong and is the first dessert brand in the industry to pass the ISO900 1 quality management system certification. After many investigations at home and abroad, the company put forward the concept of "the first national brand dessert station in China" for the first time, and combined with the actual situation in China, it kept the core of "fast, healthy and quality" of foreign dessert stations and creatively put forward a "classic and unique" business model suitable for domestic consumers.
It began to operate in 20xx, and the "Bingguo Rainbow" appeared as a brand-new one in 20xx. VI system, a fashionable and cutting-edge fruit ice cream creator and representative image, has caused unprecedented repercussions in the dessert market. Bingguo Rainbow focuses on fruit ice cream and is committed to building the first chain brand of fruit ice cream.
Second, the market analysis
(1) The ice cream market has broad prospects.
With its beautiful, cold, happy and sweet feeling, ice cream is developing rapidly in China, and the overall market is growing rapidly year by year. After more than ten years' rapid growth, the ice cream market in China has made the per capita annual consumption in China reach 1.2 kg, and it is predicted that it will rise to 6 liters in the next 20xx years. By then, China will become the largest consumer of ice cream in the world. However, as far as per capita consumption level is concerned, the gap between China and the developed countries in the world is still quite large. At present, the per capita consumption of ice cream in the world is 23 liters in the United States, 0/7 kg in Australia, 0/6 kg in Sweden, 0/0/0 kg in Japan and 0/8 kg in the Netherlands. The ice cream market in China, with great potential, has attracted the attention of major capitals and brought broad market prospects for the development of ice cream industry in China.
(2) Fierce competition and consumer demand put forward higher requirements for the quality of ice cream.
Judging from the overall situation of the ice cream market in China at present, the increasingly fierce price competition between middle and low-grade brands makes the profit margin smaller and smaller. Moreover, with the continuous maturity of domestic consumers' consumption consciousness, consumers will take product quality as the main factor in their final choice when purchasing products, which makes ice cream investors have to pay attention to the quality of ice cream products.
(3) The weakening of seasonal characteristics will bring greater business opportunities.
The ice cream market in China has developed to this day, and many consumers still think it is a seasonal consumer product. In fact, in foreign countries, the ice cream market is almost unrelated to the season, and different seasons will have their own ice cream products. Ice cream is not only available in summer. And with the penetration of foreign consumption concept, more and more consumers in China eat ice cream in winter, which will bring huge economic benefits to the ice cream market in China.
Third, product introduction
(1) product price
Strictly speaking, the main product of Bingguo Rainbow belongs to soft ice cream. The most influential brands in China are basically foreign brands, and the prices are generally higher. At present, the consumers of soft ice cream are mainly young people who pursue fashion. They regard eating soft ice cream as a kind of leisure enjoyment. Soft ice cream with reasonable price and good taste will be their key choice. The price of Bingguo Rainbow is mainly between 7- 15 yuan, which is reasonable, and the products of Bingguo Rainbow are unique and meet the needs of fashionable young people.
(2) Product features
Bingguo Rainbow focuses on fruit ice cream, which is a kind of ice cream. It innovatively adds all kinds of fresh fruits to traditional ice cream, and accurately controls the weight of single cup and the ratio of ice cream to fruit to meet the different tastes of consumers and make ice cream more low-fat and healthy. Low-sugar, low-fat, low-calorie Bingguo Rainbow has solved the worries of consumers getting fat because of eating ice cream to the maximum extent. In addition, Bingguo Rainbow also includes cone series, coffee series, colorful fruit drinks and Hong Kong-style milk tea series to meet the different needs of consumers.
(3) product update
Bingguo Rainbow will continue product research and development, constantly introduce new products, and ensure that it will always be at the forefront of the ice cream consumption market and lead the market trend. The company's customer service will also send the operation method of new products to franchisees at the first time, and the launch of new products can attract consumers to continue to patronize.
Fourth, the store location.
In addition to the location around the university, we can also choose shops with low cost and great value-added potential from the aspects of regional economic development trend, income level, planning and population quality, and from the aspects of passenger flow, quality and quantity of purchasing power, and quality of shops themselves. Specific reference is as follows:
Regional store location selection:
Shopping centers/supermarkets/commercial pedestrian streets in the business district;
Food and beverage district flavor food street;
Recreation area playground/large entertainment plaza/tourist resort;
Colleges/primary and secondary schools in the campus;
Business district office building /CBD.
There are four factors to pay attention to when choosing a store:
First, the gold content of passenger flow;
Site selection must pay attention to people flow, consumer groups and purchasing power. The size of passenger flow directly affects income.
Second, forward-looking positioning;
Pay attention to policy changes such as municipal planning, demolition and transformation, and turn obscure places into golden lots and business opportunities for developing lots.
Third, the cost performance of shops;
Different locations, surrounding environment, traffic conditions, etc. There is a big gap in store rent, so we should fully consider the cost performance of the store. For franchisees who settle in the commercial plaza, besides considering the rental price, they should pay more attention to the management and business model of the shopping mall.
Fourth, the alliance is divided into parts;
Joint venture with merchants with good location and sublet space, so that you can have a good location and save a lot of money.
In addition, to open a shop, you need to apply for industrial and commercial business license, tax registration certificate and health permit at the industrial and commercial bureau, tax bureau and health station respectively. The price of the license varies from place to place. For details, please go to the place where the license is issued.
Verb (abbreviation of verb) personnel planning and management
It is best to have three or four storefronts, divided into three classes in the morning, middle and evening, alternating in turn. General store operators should ensure that there are more than two people, and there are fewer people in the morning and evening, and only one person can be arranged on duty. According to the store's performance, a reward and punishment system can also be formulated, and appropriate rewards and punishments can be given according to their performance, which can stimulate their enthusiasm for work.
Six, marketing strategy
When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When business is dull, you can also hold some activities to stimulate the market and increase sales by various means. The company has specially formulated a promotion manual for Bingguo Rainbow franchisees, which contains cases of holiday activities throughout the year, and the owner can refer to it appropriately. Moreover, every holiday, the company will also launch a promotion plan in a timely manner to provide franchisees with the design of event advertising display for free.
Seven. Investment income analysis
Table below:
Note: The above profit analysis shows that the headquarters makes a reasonable budget under normal operating conditions, which is for investment reference only. Specifically, each store needs to make corresponding adjustments according to the local business circle conditions, such as consumption level, store location, business model, promotion strategy and so on. I hope investors can estimate their investment analysis according to the local actual situation!
Eight. Risk and risk management
(A) unreasonable store investment
Generally, the transfer fees of good stores are relatively high, ranging from tens of thousands to hundreds of thousands. The high transfer fee will reduce the liquidity of the store and increase the investment pressure. Coupled with the high store rent, if the store turnover is not enough to bear the store rent, it will make the store unable to operate normally and lead to investment failure. Therefore, we must seriously consider it before signing the contract for the transfer and lease of shops. After all, investing in opening a store can't be changed in a short time. If you don't know much about this, you can consult Bingguo Rainbow's joining consultants, who will give you the most professional advice, minimize investment risks and win success for you.
(B) the choice of partners
Because investing in ice cream shops requires a lot of money, many entrepreneurs set up shops through partnership investment. For such investors, it is very important to choose the right partner. First of all, to ensure the integrity of partners, not to withdraw funds or abscond with money. Secondly, in terms of profit sharing, reasonable arrangements should be made according to their respective investment amount and personal contribution to the store to safeguard the common interests of all investors. Differences in interests will affect the normal operation of the store and even bring more serious consequences.
Nine, long-term planning
After a store is successful, you can invest in a second or third store ... or choose to be the agent of Bingguo Rainbow. Bingguo Rainbow has a perfect agency policy, and the counties, cities and provinces are progressive, making you bigger and stronger.
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