Entrepreneurship is dedicated to understanding the opportunities to create new things (new products, new markets, new production processes or raw materials and new organizational methods of existing technologies), how they appear and are discovered or created by specific individuals, how these people use various methods to use and develop them, and then produce various achievements. Entrepreneurship includes leader entrepreneurship, entrepreneur entrepreneurship and college students entrepreneurship. Let's take a look at the precautions for women's entrepreneurship with me, hoping to help!
Matters needing attention in women's entrepreneurship
First, the sense of adventure
The entrepreneurial process itself is inevitably accompanied by risks. Women's ideas are relatively cautious and conservative, their psychological tolerance for risks is relatively poor, they lack the courage to innovate, and they choose to imitate more. Seeing that other people's stores are doing well, I plan to open the same store myself, without thinking about my personality, hobbies, strength and many other aspects in advance. Undeniably, imitation itself can reduce the risk, but it increases the risk of starting a business without combining imitation with its own conditions. The so-called adventure is not foolhardy, but combined with their own situation, the courage to bear the uncertain factors in the process of starting a business. When you meet a suitable project, you should dare to try and challenge yourself. The way to reduce risks is to know more about related industries in advance and improve their comprehensive quality and skills. Generally speaking, there is no risk-free business, and it is difficult to satisfy the business of making a steady profit without losing money. Since you have the idea of trying to start a business, you should actively prepare and think, and once you are mature, you should bravely attack.
Second, rational thinking.
Women often cry when watching TV, which shows that women have more emotional thinking than rational thinking, and it is easy to start from their own likes and dislikes and unconsciously replace other people's ideas with their own feelings. This kind of thinking habit is very harmful to entrepreneurship. Although mixed with passion and impulse, entrepreneurship is a rational process, and we must think about the problems we encounter with a scientific attitude. Reduce the influence of emotions. Accurately understand your strengths and weaknesses, and determine your own entrepreneurial ideas and models.
Third, make the small one bigger.
Perhaps born, most women tend to care about small profits, lack a broad mind, and are suspected of picking up sesame seeds and throwing watermelons. To do business, you must invest first. No pains, no gains. You need to take a long-term view and pursue the maximization of overall interests rather than the maximization of interests at a certain stage. For the long-term stable growth of business, sometimes temporary interests must be sacrificed. Shopping malls, like battlefields, sometimes covet small profits but bring greater losses.
Fourth, persistence is victory.
The process of starting a business is always accompanied by difficulties and setbacks. It is inevitable to encounter setbacks, and the key is your own mentality. Yesterday, I was full of passion, and I was depressed and disheartened when I met anything. This is not the correct entrepreneurial mentality. As the personal experience of many Belle Bay fashion agents shows, any enterprise needs a hard work process from start to prosperity. In this process, we should not only maintain confidence, but also calmly analyze the market and customer psychology and explore ways to solve problems according to different phenomena. Every time we solve a problem, we are one step closer to success. When you can always face setbacks with this mentality, success is only a matter of time. In addition, objectively speaking, it takes a process for customers to know, be familiar with, understand and trust your store. If you slack off or even give up halfway, then your previous work is zero, just like boiling water. From the results, there is no difference between 99℃ and 0℃, but you have to go through this process to reach 100℃, and you can't cross it!
Verb (abbreviation of verb) know yourself correctly
Women often lack a correct understanding of themselves, or think they are useless, or think they are perfect, easily paranoid and extreme. This is the disadvantage of starting a business. Failure to know yourself accurately will lead to your own misjudgment and increase the difficulty of success. Chatting with friends and listening to other people's opinions are often confusing to the authorities and clear to the onlookers. Even if some words are not pleasant to hear, they are valuable reference opinions and worth cherishing. Know your own advantages and disadvantages, and always remind yourself in the process of starting a business to avoid misjudgment caused by your own shortcomings. You can't do business with wishful thinking. We should not only consider everything from our own perspective, but also learn to put ourselves in the customer's shoes, which is of great significance to the success of our cause. If you can make customers feel your concern and understanding, it will be difficult for you to do business well!
Self-confidence is the ladder to success.
It is precisely because of the difficulty of starting a business that we need to rely on self-confidence to motivate ourselves to stick to it. Women are not confident enough, and it is easy to belittle themselves when they encounter difficulties, as if they are nothing. In fact, everyone has strengths, but lacks discovery. Why can't you do what others can do? Many successful women are not as good as you. So no matter what difficulties you encounter, don't give up your goal, believe that you can control your own destiny and keep going!
Seven, seize the opportunity, decisive decision
If you have a dream, you should dare to try to realize it. Entrepreneurship is a complex process, and it is impossible to predict it in advance. No matter how clever and experienced you are, it is impossible to consider all the possibilities in advance. It is better to start action bravely, and in the process of implementation, open the road on every mountain and bridge the bridge when encountering water. We talk about business opportunities, business opportunities are opportunities, and opportunities wait for no one. If you want to think everything over before you act, you can definitely say that you can't expect to do anything in your life! Think about it, I'm afraid the daylily is getting cold! The opportunity was taken away by others. When others enjoy the happiness of success on the mountain, you are still in a daze at the foot of the mountain.
Eight, continuous learning is the cornerstone of success
Success does not fall from the sky, but comes from hard work. Learning on the road to success is your signpost. Constantly learning industry-related knowledge and skills, learning management experience and learning communication skills with partners and customers are the foundation of success. Any judgment or decision comes from the accumulation of your knowledge and experience. If you lack this accumulation, then the basis for your judgment is insufficient, and your conclusion is obviously incorrect.
Nine, the future is not a dream
We deliberately talk about this topic because it is very representative. Thousands of years of traditional ideas have led women to think that women's destination is to take care of their husbands and children and take care of their families. In fact, apart from physical differences, women can do what men can do. It is precisely because of the influence of this thought that many women give up their dreams and regard men's dreams as their own. From then on, they are mediocre, willing to be ordinary and be a little woman. In fact, in modern society, while taking on traditional roles, women can still realize their dreams, start their own careers and really hold up half the sky.
Ten, successful women are more beautiful.
What is a good woman? The answer is that different people have different opinions. But modern women advocate independence, self-improvement and confidence. Besides their families, they can also have their own careers and dreams. In the process of realizing their own value, they constantly enrich themselves, improve themselves and show the elegance of modern women. Many people are wandering in the whirlpool of thoughts of older women and younger women. Being a little woman is actually an escape from self-confidence and a sign of laziness. It is not uncommon for young women to pin everything on men, and whether this kind of pinning can be realized is at least a traditional concept that is out of step with the times. Women and men who can't keep pace with the times are often eliminated in the end, which backfires. Modern women can not only be comfortable in the workplace, but also show elegance on the road of starting a business!
The Crisis of Female Entrepreneurship
"Entrepreneurship" is no stranger to women, and many people have long enjoyed it. In the United States, according to the latest survey, nearly 45% of dual-income families have wives whose income equals or exceeds that of their husbands. In Britain, according to a recent survey, the number of women among millionaires in some places has approached or even surpassed that of men. To this end, the British media sighed: lipstick actually surpassed the beard!
Meng, chairman of the Municipal Women's Federation, revealed yesterday that in 2005, about 39% of informal employment organizations in Shanghai were female employees, 90% of whom thought their leadership, decision-making and communication skills were "very strong" or "relatively strong", and 80% of them felt "very satisfied" or "relatively satisfied" with their role as entrepreneurs. In the recent "creative winner" sea election, the number of female contestants increased significantly, from 9: 1 last year to 7: 3.
How many family crises do entrepreneurial women have?
After investigation by experts, it is found that women's entrepreneurial activities are often closely related to their families, which means that many people run "mom-and-pop shops". But this does not all mean a "double harvest" of wealth and family. Unfortunately, the latest survey by Shanghai Academy of Social Sciences shows that 25% of entrepreneurial women are divorced or divorced.
Fei Juanhong, an expert from the Institute of Sociology of Shanghai Academy of Social Sciences, recently made a case study of 30 female business owners in Shanghai 10 District, and found that 5 of them were divorced or had been divorced, and 80% of them divorced after starting a business.
Fei Juanhong analyzed that the reasons for the marriage crisis of entrepreneurial women mainly include:
Think that women are "restless" in business.
Some husbands and wives divorce because they are unwilling to give up their careers after having children.
Female entrepreneurship is also a challenge to traditional gender roles. After the wife's worth doubled, the gap with her husband widened, and some husbands felt unbearable psychologically.
Bread and roses
This phenomenon resonated with many women attending the meeting. Tang, deputy editor-in-chief of Shanghai Women magazine, said: the study found that the richer a woman is, the higher the chance of divorce; The increase of women's working hours is directly proportional to their divorce rate, while men have no specific influence.
Is it really as difficult to have wealth and family as fish and bear's paw? Hua Lin of Modern Family magazine said that in the American women's movement, a slogan was put forward: "Bread and roses". In starting a business, we women in China should not only pay attention to the accumulation and appreciation of wealth, but also pay attention to the handling of family relations. Whether working or starting a business, through economic independence and enjoying the satisfaction and pride of success, women will become more confident and beautiful, so women with careers can get a better life.
In addition, successful women should also put the position of "wife" in the family. A successful female entrepreneur said: Her husband was laid off because of the company's poor performance, but she didn't abandon him. After busy work, she still cooks and manages the house after work, without putting on the shelf of "boss" at all. In her view, equality and mutual understanding between husband and wife is an important part of maintaining family harmony.
A good project for women's entrepreneurship
Now it can be said that it is the peak of entrepreneurship, and more and more people choose entrepreneurship. Of course, many female friends have also chosen the road of entrepreneurship. The following is a "good project for women's entrepreneurship", hoping to help you!
1 project: mother-infant branch suitable for women's entrepreneurship
According to the analysis, in recent years, the maternal and child industry in China has developed rapidly, and maternal and child stores have become a highland for many entrepreneurs to compete for, mainly because of the development of the second child policy, which is also making the maternal and child industry a well-known "sunrise industry".
What store does a woman open to make the most money? Of course, maternal and child stores are indispensable. Female friends and mother Bao have more common topics, especially those who have become mothers, and know what products to use during pregnancy and after pregnancy. Therefore, it is definitely a good project for female friends to open a mother and baby.
A Project Suitable for Women's Entrepreneurship NO2: Manicure Shop
Speaking of which store is the most profitable for women? Manicure shop is definitely one of the few profiteering industries, and it is a very suitable project for female friends. Especially young female friends, with young people, there is no generation gap and it will be easier to integrate, so nail shops are also a good choice for female friends to start businesses.
Since it was introduced to China, nail shops have swept the country in a short time, tattooing their favorite patterns and patterns on their nails, which has made young students and white-collar women fondle admiringly, and has a fixed and extensive customer base.
Project 3: Tea Shop Suitable for Women's Entrepreneurship
Now the catering industry is in a hot period. How can entrepreneurial projects lose to the catering industry? There are quite a few catering industries suitable for female friends. Here I recommend a milk tea shop for female friends, Encha Encha, which will definitely attract a large number of customers.
The milk tea industry is a healthy and green industry, and the advantages of low sugar, low fat, lightness and nutrition are irresistible. It can be said that today's milk tea industry shows a rapid growth trend, so milk tea shops are also the best choice for women to start businesses.
If you want to make milk that consumers are satisfied with, you need to innovate constantly to meet people's growing needs. Encha Encha milk tea series is diverse to meet the different tastes of consumers. While meeting the needs of consumers, Encha also provides a large number of profit channels for franchisees. Encha Encha headquarters also has a group of professional milk tea research and development teams, which launch many new products every year. Encha Encha not only provides consumers with all kinds of special milk tea, but also has a variety of food choices such as healthy fruit tea, iced coffee and dessert. Encha Encha, a professional brand with a broad market, has attracted people's attention and recognition.
Item 4: Cosmetic shops suitable for women to start businesses.
With the higher living standards of consumers, more and more consumers are willing to go to cosmetics. In addition, now is a beautiful world, and consumers pay more and more attention to their own beauty. Many female friends have to dress themselves up beautifully.
In terms of aesthetics, women always have their own unique views, especially in terms of face value. Plus, I have to use cosmetics myself. Taking myself as an example, I can better recommend the products in my store to customers, so cosmetics stores are also suitable for women to start businesses.
Item 5: Clothing stores suitable for women's entrepreneurship
Among many industries, the clothing industry is highly valued by entrepreneurs, because women will never stop on the road of pursuing beauty. As long as women are still wearing clothes and pursuing beauty, the clothing industry will have a broad market.
When choosing a clothing industry, you must be able to match it. Female friends have always had unique opinions on collocation, especially on the dazzling array of clothes. I believe there will be a more perfect match. In addition, women are more approachable and persuasive, so it is a very wise choice for women to choose clothing stores.
Project NO6 Suitable for Women's Entrepreneurship: Wedding Dress Shop
With the change of time, the post-90s generation has stepped into the wedding hall one after another. In addition, the wedding is a once-in-a-lifetime important occasion, and more and more people begin to pay attention to their own weddings. The wedding industry has mushroomed in front of consumers.
Wedding is a very complicated industry, so we must be careful and have a certain understanding of makeup, floral art and wedding dress. Only female friends can do it, but the wedding is very hard. If you can bear hardships, the wedding is also a very suitable project for women to start a business.
Women's entrepreneurship rules
Make your heart more like a man.
There are great differences between women and men in thinking and considering problems. This difference makes men dominate the world and women dominate the family. Because of this cooperation between men and women, the world has formed a pattern that has remained unchanged for thousands of years. Today, women also want to participate in leading the world, but the development and laws of the world have been accepted and developed according to men's thinking. Therefore, no matter how successful you are as a woman, if you want to start a business, you must understand that the standard of doing things is the same, whether you are a woman or a man. If a woman wants to succeed in starting a business, she must make her heart more like a man.
Keep the distance between people and things.
Anyone who does something has to put a lot of energy and emotion into it. Sometimes too much investment will make you lose your way, even unable to make a correct judgment and ruin your future. If you want to grasp the direction and control the development of the situation, you must keep yourself at a certain distance from people and things and make a calm and accurate judgment.
A sense of responsibility beyond vanity
Most of women's vanity comes from a happy marriage, a good husband, more money, more beautiful women, more children and so on. This is normal and reasonable. However, women who want to start their own businesses must have a clear understanding. Of course, all women who start their own businesses are dissatisfied and lacking as women. Since I have decided to start a business, no matter what stage I am in, I must have a sense of responsibility beyond vanity to treat my career.
Religious will
Women are better than men in many cases. For example, when you are sick; When injured; When encountering major setbacks, and so on. Similarly, in the process of starting a business, women must give play to this trait. Don't expect love and comfort from others, because these are short-lived. It is a necessary ability to learn to get up by yourself in a market economy.
The power of love
Zhang Ailing said that women should fall in love in time, and love is the guarantee of women's youth and vitality. Women in entrepreneurship should not forget the power of love. At the same time, love is also vast. You should love your career, your employees and your partners.
The hardships of women's entrepreneurship
It is more difficult for women to start a business than men. The purpose of starting a business is to improve their self-worth and the quality of life of their families, so you pay much more than men. You must first protect your family, educate your children and take care of your husband! And you have to spend time on your career, so it's much more difficult for women to start a business than men, but if you don't do one of them, I suggest you don't start a business because it's not worth the candle; If you are ready, you will get more.
A project on women's entrepreneurship
Small Women Entrepreneurship Project 1, Tea Workshop
China is the hometown of tea, and there are many tea products in China, which also extends a lot of tea culture and attracts consumers' attention. Some women entrepreneurs can choose to open a tea workshop, which provides a good place for their customers to cultivate themselves and help them make profits successfully. Moreover, this project has small investment, high profit and less site selection requirements.
Small projects of women's entrepreneurship II. Women's beauty salon
Everyone loves beauty, especially some female consumers, who attach great importance to personal image. So you can choose to open a women's beauty salon to provide beauty services for beauty lovers, and later you can extend it to medical care and expand your business, thus creating more profits. This project only needs to choose a good store location close to consumers, and there is no worry about passenger flow.
Small project of women's entrepreneurship 3. Child care center
With the implementation of the second child policy, the number of children in the country will increase rapidly, and this market is also relatively hot, which is worth choosing. Opening a special child care center can not only provide children with good choices, but also help them make a profit. Women's natural maternal brilliance will enable them to do this job well and create more wealth.
The above are three small projects about women's entrepreneurship, which are worth choosing and have obvious competitive advantages. Let's see which one you are more suitable for.
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Shifutang mine red porcelain handmade dark incense pot
Shi, arts and crafts artist, member of China Arts and Crafts Association, member of Jiangsu