In fact, it's just a vulgar and indulgent entertainment fast food fat man hyped by the commodity society. Entertain the public.

PSY (Uncle Bird), a 34-year-old fat uncle from South Korea, is unattractive and recommended by the brokerage company for plastic surgery. He is madly ravaging the ears of the whole world with a virus of "Gangnam Style".

I broke Guinness twice in 86 days, with more than 400 million hits, and won the iTunes MV list in 35 countries ... At this moment, on the other side of the globe, a 34-year-old fat uncle PSY from South Korea, who was ugly, was suggested by a brokerage company for plastic surgery, but easily jumped to the second place in the US Billboard singles list with a series of staggering data, and successfully left Justin Bieber, Adele and other popular singers in Europe and America behind. Behind this seemingly accidental MV global pop-up, it is a review of the overseas cultural output achievements of Korea United Entertainment in the audience market for many years.

1 relies on the word-of-mouth marketing of European and American superstars.

I have to admit that "Jiangnan Style" has fermented a severe convulsion virus with over 400 million MV hits worldwide. It is said that in the streets of the United States, as long as a person starts to dance the signature action-horse riding dance, a group of people will surely gather behind him to dance the "group horse dance". In Korean nightclubs, as soon as this masterpiece sounded, Fiona Fang Fiona Fang became a farm within two kilometers.

However, the success of Gangnam Style in the 1 Divine Comedy in the world ended in failure. In addition to the click-through rate of Korean fans, the repeated reprinting and word-of-mouth marketing of Britney Jean Spears and other European and American big-name stars are the real promoters of its firm and proud North American market, which saved its future fate at the early stage of low click-through rate. In fact, the click-through rate of MV at the initial stage of release was not ideal. Until the end of July, Skeeter Braun, the agent of popular idols, and Pan, the singer, praised Gangnam Style on Twitter and attached a YouTube link to the MV, and the low click-through rate came back to life. The former went with the flow and became a PSY agent. After britney spears, Anne Hathaway and Katy Perry, a new round of Twitter support at the end of August once again injected a vital impetus into the future popularity of Gangnam Style. Britney Spears posted on August 29th: "I like this MV so much, it's so interesting! Should I learn this dance, too Does anyone want to teach me? " Not long after, American TV media and newspaper media followed suit strongly. Britney Spears, wearing a red cheongsam, invited Professor PSY to ride a horse in the American variety show The Allen Talk Show, and mainstream media such as CNN, The Wall Street Journal and The Huffington Post reported on PSY. At this point, PSY and his "Jiangnan Style" began to really become popular.

MISS ZHOU, manager of the Music Department of CJ Entertainment Beijing Office, said that the reason why PSY is so popular in Europe and America is mainly because big-name singers in Europe and America are helping him with word-of-mouth marketing. "There are many big-name stars who are willing to promote this song. For example, this song is very interesting. Want to learn to ride a horse or something, or forward the mv. The Internet is very powerful. " From Rain, who went to the United States in the early days, to Wonder Girls and girlhood, which have gained a certain popularity in recent years, K-Hop is increasingly recognized by European and American pop music circles, among which Korean entertainment brokerage companies spend a lot of money to establish relationships with local musicians and mainstream media. MISS ZHOU also said that "European and American superstars are so strong, of course, it does not rule out that there are Korean brokerage companies operating and promoting behind them."

Sweep the young market in China

Potential consumer groups relying on the Korean Wave.

The reason why Gangnam style can easily knock on the door of China market is that the potential consumers of Korean Wave are getting younger and younger. Yuan Lei, director of the Culture Department of Southern Weekend, made a series of reports on Korean Wave. For the popularity of The Divine Comedy, she agrees that the Korean Wave Foundation in China has played a role. "It's all a bunch of post-80s, post-90s and even post-00s, and the Korean Wave has a deep influence on them. Korean groups whose names we don't know at all are regarded as bibles by them, and they all know Korean. Countless parents have mentioned this to me. They don't understand why their children like Korea. Seven or eight years ago, the Korean Wave was actually popular in China, but at that time it was popular in the adult stage. Gradually, adults' interest in it has become very weak, and South Korea has become a topic of ridicule. But among young people, their visual system and the appearance of singers and dancers, I guess they are very interested in these children. "

On the other hand, the recommendation of European and American superstars and the countless horrible click-through rates on YouTube are enough for curious China people to press the mouse. However, the happy base camp, which has always been "fashionable and not outdated", is making progress every day, continuing to give full play to its specialties, responding in time, and openly teaching horse riding dance; Bi Fujian, who refuses to accept the old age, also follows the fashion and learns to ride horses ... However, the most surprising thing is that CCTV, which is determined to be closer to the masses, has popularized Jiangnan style to hundreds of millions of people in news programs of multiple channels and different time periods ... Compared with the hard recommendation of TV media, the Internet is a bit backward. First, Tao Zhe Weibo asked "Why is Jiangnan style so popular", which caused Chinese and Korean netizens to scold. From Kai-fu Lee's Theme Analysis of Divine Comedy to Pan Shiyi's What is Jiangnan Style, regardless of the form, whether consciously or unconsciously, Jiangnan Style has achieved the expected communication effect.

Jiangnan Style magic weapon 1

Sing the story of the rich with diaosi posture

Outsiders watched the fat man jump funny.

Many people don't understand the popularity of Jiangnan Style. "He saw the wretched uncle twisted face! I just want to give this guy a knife because of the way he looks on the couch. "Some netizens bluntly said:" The exaggerated dance steps feel like prostatitis, so I can't appreciate them. "

The popularity of Jiangnan style in China is not smooth. There is "urgency" to practice courage before, and "the most dazzling national style" takes the home front. Jiangnan Style, which is popular in Europe and America, had little response in front of well-informed netizens in China at first. The netizen "Blame Loli", transliterated into Chinese version, gave the Divine Comedy a ferocious title-"I stuffed my anus", which has a bright future and subverts the three views, making people afraid to look straight. This version is more popular, well-known and funny than the original Uncle Bird in China.

Similarly, in the United States on the other side of the world, West Renye Fang with blond hair and blue eyes has no leisure to understand Uncle Bird's heart. Uncle Bird said in an interview with CNN, "I guess foreigners will think I am funny, just as Koreans will think Ace Pilot and Mr. Bean are funny." An article in the British "Guardian" analyzes that "Jiangnan Style" is nothing more than a fat man dancing funny and singing meaningless lyrics. The visual effect of the song has a distinctive American style, and it is a hodgepodge of western pop music, so the western audience feels deja vu without knowing what Uncle Bird is humming.

Koreans love irony. Uncle Bird is well-known and respected.

Although the meaning of "Gangnam Style" is unknown to foreigners, Koreans like this song very much. Kim, an expert on North Korea at China Communication University, told reporters that in fact, in South Korea, the focus of "Gangnam Style" is not "riding horses" and uncle singers, but "lyrics and MVs show satire on the pursuit of material things". "Melody can really resonate, but more importantly, this is his characteristic. He is different from many singers. His songs are both funny and socially ironic, which makes young people particularly willing to accept them. "

Uncle Bird, born in 1977, is actually a veritable rich boy. In addition to the appearance can not be exposed to "handsome", other aspects can be out-and-out "Jiangnan style." Uncle Bird grew up in a well-off family. Graduated from the Music Department of Berkeley University. He and Wang Leehom are alumni, but Wang Leehom's graduation album will definitely not bear his name. Uncle Bird gave up his studies because he came back to China to make his debut, which dragged him on all his life. I don't know when, when he graduated smoothly. However, his talent does not need a diploma to prove it. Before Gangnam Style became popular all over the world, PSY was already a famous Korean musician. The first album released on 200 1 became a popular star in Korea because of its funny and humorous performances and many classic hit songs. Although he was arrested for taking drugs and caught in a military service storm, Uncle Bird changed his face and re-established the image of being close to the people and patriotic in the hearts of the people. "He used to do a lot of public welfare activities, and the people's impression of him is very patriotic, so even if he satirizes reality, it won't make people feel that he doesn't like this society; People don't hate him when doing funny performances. If there is no foundation, just by dancing and singing such songs, we will not have such resonance. " Jin Jingen said. It is precisely because of this respect that when Uncle Bird fell into the "plagiarism door", the Korean people chose to stand on his side. Facts have proved that people believe it. At the PSY concert on June 10, Jin Changxun made an unexpected appearance and sincerely apologized to PSY: "Before, my relationship with PSY was not harmonious because of my narrow-mindedness. I feel that I have blocked PSY, who is growing up in the world music scene, and I am deeply saddened by this. " Two good friends made up.

The magic weapon of Jiangnan Style 2

Uncle, the more vulgar he is, the more relaxed he is.

In South Korea, where you can cut your face several times a year for beauty, an ugly fat uncle is red, which is incredible. Small eyes, pie face, obscene expression and narcissistic belly ... Once upon a time, Uncle Bird was kindly suggested by the brokerage company for plastic surgery, and he was even more ruthlessly hit. "Put on a mask and perform." Now, surrounded by 80,000 citizens in Seoul, this fat uncle has held a large concert in front of Seoul City Hall, and showed off his fat naked body-this fat also made 14 overexcited fans faint on the spot.

When I first saw Uncle Bird, the first reaction of many people outside Korea was: "Did Jiang Hudong start singing?" Jiang Hudong, the host of the Korean variety show Love Letter, which was once popular in Asia, has the same style as Uncle Bird. Swimming around the waist, exposing physical defects brings joy. Although taking the funny route, Jiang Hudong also has an unshakable leading position in the host world. And uncle bird covered in soil and fertilizer has also become a popular fried chicken in the world-class music circle. At the same time, more and more uncles also shine in the field of film and television dramas. In last year's fire "City Hunter", I followed the protagonist all the way to catch the corrupt uncle Pei, who was timid, loved to cook and was bald, funny, funny and warm, which was impressive.

In fact, Uncle Funny has always been very popular in Korea. Yuan Lei said that South Korea has always been popular with such vulgar jokes. "One of the reasons is that their TV stations, the entertainment programs of each TV station are basically of this type, even national TV stations. Although a number of Korean literary films were loved by intellectuals in China seven or eight years ago, what supported their film industry was sex, funny and funny. This kind of humor is purely body language humor, such as picking your nose and touching your ass and wearing fancy clothes, which they can accept. One more thing. In fact, Koreans don't understand humor. They have no sense of humor. Americans' sense of humor is reflected in movies, and Germans also have their own sense of humor, which can be regarded as products. However, Korean movies and TV series have never had a high-level humor, and their cultural foundation has caused relatively vulgar humor. This is also related to the living conditions of Koreans. Their life is actually very rigorous, office workers are under great pressure and the suicide rate is high. This can also prove that social pressure makes them extremely easy to relax in an 8-hour mindless state. "

Gangnam Style magic weapon 3

Horse riding dance, all kinds of dances are becoming more and more popular.

"Jiangnan Style" is popular all over the world, and the biggest hero is "Horse Riding Dance". This silly-looking diaosi dance, which can easily be suspected as mental illness by sober people, has made the American pop music charts turbulent on horseback for more than two months in a row, and even caused the whole world to stage a "herd of horses": the aunt dances in the yard, flash mob dances in the square, the star host dances on TV, and even American politicians dance along with it-it looks simple and doesn't have to jump out of the original uncle bird. In order to let people know the essentials of horse riding dance "expression must be cheap" and prepare for the company's annual meeting at the end of the year in advance, online diagrams and videos about horse riding dance "slow motion decomposition" and "dance teaching" were madly forwarded.

In the highly competitive Korean pop music scene, owning a divine comedy is almost every group's dream. Divine comedy is not only easy to remember and catchy, but also a poisonous dance that is easy to learn and learn. Therefore, when a Korean singer or group plans to produce a new song, it becomes a kind of inheritance to rack one's brains to choose a matching dance. Uncle bird's riding dance in Jiangnan Style is not the first shot. MISS ZHOU, a CJ entertainment company in South Korea, explained: "The popular K-pop in South Korea not only attaches great importance to the auditory effect, but also attaches great importance to the visual experience. Korean artists are very careful when arranging dances. For example, the thigh dance in girlhood is to dance first, and then the netizens name it. If you make music later, you will first grasp the concept, match a very suitable dance, and take a corresponding name to make the public feel interesting and eager to learn. " On the other hand, this dance has a more important mission-to increase publicity points and create topics. "In the program, the host usually asks' Let's dance and watch new songs' and' Dancing is fun'. I wonder if the name can be XXX?' A seemingly casual proposal may actually be planned before. Jin's analysis of the success factors of this dance is appealing to both refined and popular tastes. "There must be one dance that ordinary people can easily follow, and the others are dazzling dances that only professionally trained artists can dance."

From "Nothing" and "Retro Dance", which are popular all over the world, to "Hand-rubbing Dance" in "I'm sorry", which is deeply loved by adults and children, too many singers have tasted the sweetness of popularity from this dance. Rain, the representative of Korean Wave who idolized Michael Jackson as a child, may not hum in his masterpiece, but you must remember the "breathing dance" imitated by many artists. Wonder Girls topped the women's team with her carefully choreographed retro dance MV Nobody. With more and more network imitations, it has captured the whole world, and the number of English video clicks on YouTube has successfully exceeded 6.5438+million. The breakthrough of girlhood in those years depends on the impressive dogleg dance in Gee and the consolidation of sexy thigh dance in Genie in the future. Another Korean group dance that is familiar to the audience in China is "I'm sorry" by Super Junior, a male group, which appears on the TV screen of China alternately with "Nobody". Imitators, from ordinary people to stars, from variety show hosts to phonologists, have truly become a national dance. Their common characteristics are iconic repetitive movements, easy imitation and strong performance effects.

Gangnam Style magic weapon 4

Officials pushed the Korean Wave to its peak.

Wen Yang Bo

Because "Gangnam Style" is the first online release, no physical record has been released, which does not meet the selection criteria of the Billboard. "Otherwise, it will definitely top the list." Benjamin Ingrid, editor-in-chief of Billboard Music, said with regret (although he climbed to second place before the deadline). I believe he is not ashamed of this song, but of their old list. One of the countless things proved for this dance music is that the list like Billboard, which checks the popularity of songs by counting record sales and radio broadcast rate, is completely out of date. Nowadays, the ups and downs of global music trends have long depended on iTunes downloads and YouTube hits.

So before Gangnam Style, there was not a music video with more than 65438+ billion hits in one year in the history of human culture, but on YouTube alone, it has exceeded 400 million hits in three months. Therefore, it is used by another old list, Guinness World Records. From 65438 to 0964, the Beatles' I Want to Hold Your Hand topped the billboard for seven weeks in a row. Americans panicked and called it "British invasion". 58 years later, Gangnam Style has ranked first in the iTunes download list of nearly 40 countries and regions, including Britain, the United States, Argentina, Australia, Belgium, Ecuador, Thailand and Honduras. According to the old saying, Koreans realized their long-cherished wish for Hitler, and they controlled the world.

The happiest person is not Uncle Bird, but South Korean President Lee Myung-bak. He has always emphasized that the policy of governing the country "by improving South Korea's soft power to cooperate with economic development" has been given a chance to be tested. The world influence of Korean culture is a key component of what he calls soft power. At the beginning of the century, at least the so-called Korean wave that swept across Asia declined, so many people regarded the explosion of Jiangnan Style as an accident, or even the return of Korean wave. However, President Lee tried to bring the Korean Wave back to life, and even by going up one flight of stairs awarded Uncle Bird the Cultural Medal, cleared the road at his concert, and imposed martial law, which showed that the government attached great importance to this national treasure.

However, what a terrible song it is. In music, the most dazzling national style, comparable to it, is a piece of shit if it is rated as zero. Apart from Qu Di, the latter has at least one national style. Speaking of ethnic customs, this is what Korean pop culture lacks most. Compared with Japan, which is also unavoidable, people at least have chrysanthemums and knives. What about Korea? Kimchi? Gangnam Style can be sought after in Mexico and Ecuador at the same time, which may be based on this unabashed flattering internationalism.

The artistic uncertainty of this song does not prevent the Korean-born Ban Ki-moon from praising it as "a great contribution to world peace" and based on "music with charm reaching the soul". Are you blinded by the musical taste of our UN Secretary-General? It is Ma Rongsen, a public diplomat of the Ministry of Foreign Affairs and Trade of South Korea, who said frankly enough: "If foreigners pay more attention to Korean singers, they will gradually like South Korea. If they like Korea, they will buy more Korean goods. This is our purpose. "

Before you try to ridicule this naked cultural utilitarianism, please note that Jin Jide's elegy has just won the Venice Golden Lion Award, which of course belongs to an international cultural honor of South Korea, but perhaps because of Jin Jide's long-standing reputation of "winning attention by vilifying South Korea" and the theme of elegy "reflecting on human terror is meaningless and only describing human terror", it has not won the favor of the Korean government and people.

South Korea's cultural system allows vulgar "Jiangnan Style" and extreme "mourning" to coexist on both sides, which may be the key reason why they can reach the peak in their respective fields and gain international reputation.

Jiangnan Style, uncle bird is crazy

According to the statistics of Korean media, Gangnam Style has brought PSY at least 654.38+0 billion won (about 50 million RMB). Among them, download income is about 360 million won (about 2 million RMB), record income is about 300 million won (about 65.438+0.7 million RMB), and online listening brings 40 million won (about 220,000 RMB). The 65438+ 101Seoul concert attracted 30,000 spectators and brought in about 3 billion won (about170,000 RMB). PSY is paid about 400 million to 500 million won for appearing in an advertisement. At present, the number of advertisements received has soared, exceeding 10, which has added 4 billion won (about 22 million RMB) to his pocket. In this regard, PSY clarified that his income was not that much.

Nothing more than naked yearning for Jiangnan

Wen Yang Bo

The first time I saw Uncle Bird, I immediately thought of Jiang Hudong, the host of the Korean variety show Love Letter, which was once popular in Asia. Both of them are uncles who squeezed lifebuoys around their waists. Both of them once brought joy to everyone by dancing at the expense of exposing their physical defects. Love letters prove that for a Korean artist, dancing is not only a basic skill, but also a life-and-death ability. Uncle Bird proved this point again. Gangnam Style is certainly better than dancing. It is a visual work first, and then it is still a visual work. Music with a little stupid rhythm is indispensable, but the background.

The recently hit Korean drama "Gentleman's Character" also featured an uncle, which was vulgar and funny. However, these uncles who follow Zhang Dongjian's example are not diaosi, but Gao Fushuai who is ridiculed by Uncle Bird. Although uncles are more popular recently, it is not a sudden phenomenon. Is this a tradition, or is it because "young men are just stallions, and uncles are home", which has long been deeply rooted in the hearts of upper-class women. Young girls and uncles are eternal protagonists in literary and art circles and sociology, and they are also a perfect match. Boys don't have to complain about this, because only a few of you will become aunts, right?

This is the reason why the girls' group "girlhood" is more popular than the men's group BigBang from a global perspective. Watching the MV of girlhood, you will have a wonderful feeling of watching Japanese porn without nudity and coitus. They are lovely and pure, and at the same time they are very coquettish. Their clothes, movements and expressions are all sexual, and all the music is crowded behind them and becomes the background. In the history of pop music, the girl group was originally a sex object covered by music, but Koreans turned this cover into wallpaper and stuck it on the back. This is a major feature of Korean pop culture, that is, the strategy of infinitely magnifying the most pleasing side of a certain style or genre, no longer covering it up, inciting, seducing, instigating and pulling the audience naked, that is, hurting its ten fingers without stopping to point one finger.

For example, Korean dramas, the main force of the Korean Wave, can be roughly divided into two categories: first, romantic dramas ranging from heart abuse to metamorphosis, where the heroine (sometimes the hero) can have an accident after suffering from cancer, and after being disabled, she can suddenly find a child pregnant with her half-brother, who may be raped during the period; Secondly, family dramas with episodes of 1000 or more, with stagnant plots, set off a kind of boring state called relaxation, providing people with a way to kill time without feeling. Compared with this extreme immersed in secular aesthetics, Quentin's small plasma is really not shameful enough.

So "Gangnam Style" is not a satire, but a pandering. It is not the public's disgust (even with a hint of contempt) for the rich class and its aristocratic lifestyle, but their yearning. This is the real Jiangnan Style: straightforward, cut off your fingers, and there is no metaphor for hitting cattle across the mountain. Uncle Bird's covet for those women who know how to have a coffee break and make people feel heartbroken at night is sincere. Uncle Bird's praise for those men who drink coffee while it is hot and their hearts will explode at night is also sincere. So are people who are fascinated by this song.

How to describe South Korean uncle PSY who quickly swept the world? A middle-aged fat man with a juryman face. Shiny hair, shiny Oxford shoes, piping silk suits, all kinds of European ruffled shirts ... Needless to say, everyone on earth is familiar with him, not only his chubby appearance, but also his split singing. This volume "Gangnam STYLE" is said to have earned 65.438+000 billion won, and this uncle is known as a walking enterprise and a global trend.

Pay attention to the typical "Korean Wave"

Not only fans, but also some serious experts are involved in the craze of Jiangnan STYLE. This paper makes an in-depth analysis of the special case that the Korean wave, represented by Gangnam STYLE, swept the world. Some people learn from it and spread their experience, while others are worried about this phenomenon. In other words, Korea, which has no originality, has become a guide of global spiritual culture? What makes people feel embarrassed is! However, fashion chasers eager to explore don't have to worry, the Hahan faction will sweep in and quickly annex the whole.

Uncle Jiangnan has no clothes that can be called original. Even if he has a typical stick face, his clothes can't represent Korea. Shoes, a fashion item from Oxford University, England; Neither the suit nor the shirt can be said to have any Korean flavor. Western shirts mixed with harem pants have to be said to be really eye-catching, but harem pants are Japanese. Aside from the origin of each component, Uncle's overall shape is just to stand at attention to the typical "Korean Wave". When we are thinking about how to wear the elegance of European aristocrats, Korean style has been transformed into a set of popular styles through the meanness of European court life: it is suitable for Asians and easy to cater to the needs of "arrogance". Then through the spread of Korean dramas-I have to say, this is almost a shovel-style subversion, to convey an imaginary modern Korean life to the audience, and to educate their own people repeatedly with an ideal lifestyle until it becomes a reality.

Long-lost innocence becomes precious.

The key point that is easy to spread is that you can understand it at first sight, understand it at first hearing and understand it at first learning. The same is true of Uncle Jiangnan's way. The whole body is a masterpiece of Korean fashion. We can neither say that he is innovative nor that he is not innovative. After all, after a long time, many people have disdained to think back to the disco life in the 1980s, with neon-lit fabrics, diamond-encrusted details and bright colors of fluorescent lamps ... but not only in the 1980s, but also with retro houndstooth squares and rainbow bows. It can't be said that he is serious in the cottage and has no ideas of his own. He has sports shoes to dispel the overly serious gentleman's clothes, as well as lazy shoes and cropped trousers to destroy nostalgia ... In short, together, its function is to form a vivid Jiangnan uncle, including his singing performance, which can be regarded as serious self-mockery.

As a full-scale outbreak of the middle-aged crisis, low IQ has grasped the key point of the whole fashion and become valuable because of the long-lost innocence and sudden recovery. Breaking authority is the result of keen pursuit of internet communication. Now, the winner is Uncle Jiangnan. He wears a brand-new suit, lists his ambition for success and smiles on life in fat and flexible dance steps, and then pushes those "Korean fashions", especially men's fashions, to people again. Believe it or not, he is the most popular imitation object at the moment.

How can PSY classroom wear quickly become popular?

The rapid spread of the image, the change is basically the same, especially the recognition. Even if you are stuck in a crowd, you should recognize it at a glance. Bright colors are necessary, but it is obviously not too important to look good. Uncle's popularity proves once again that the entertainment circle needs more than just handsome men and beautiful women. Actually, I want to make myself popular quickly. Under the condition that the network is so developed and it is easy to spread from the media, the possibility of sweeping the world is the right given to everyone by this era. In the face of the successful case of "Jiangnan STYLE", we have summed up a truth: regardless of talent, packaging in place is very important.

Learn to wear it from the advertising board in 1 stage.

Keywords: hello, color!

The essence of packaging lies in the above: clear at a glance, easy to learn. In other words, you can't create teachers' secrets, scare people, and then teach the audience how to read your clothes-remember! This won't work, because you may lose all your opportunities. So at this point, it is the fastest way to study the packaging effect from advertisements, especially outdoor billboards. Both image experts and advertising masters will tell you the same point: color is the fastest way to catch the eye, only 3 seconds! Does style matter? Secondary importance. After determining the eye-catching color, consider a sustainable style, preferably one that everyone has been familiar with for a long time. At least any aunt who doesn't care about fashion will feel comfortable and kind after reading it. Don't be original-you're not a fashion designer, so don't be dogmatic about clothes.

The second stage is repetition, repetition and repetition.

Keywords: Oxford shoes dyed with kimchi flavor

The second point of communication is repetition. To be able to repeat it repeatedly, your first element must be simple and easy to remember, whether it's riding a horse, the lyrics of Jiangnan STYLE, or wearing a pair of black and white Oxford shoes, as if there were no other shoes to wear. If the second stage has begun to attract attention, you can change clothes. The principle is: the color can be free, but the style remains unchanged; If the color keeps the tone of the first stage, the style can be changed.

Details of the third stage business style

Keywords: funny accessories

At the stage when you get all the attention you need to become popular, if you don't want to give up, but want to go up a storey still higher, then you must start adding some incongruous details to the same style: for example, Uncle Jiangnan used rivet shoes to match the classic houndstooth lattice. And from now on, the tone of modeling is becoming more and more "low-key"-of course, under the premise that you are red enough, you should pay more and more attention to texture, and the standard is: low-key luxury. Seamless use of accessories is another unique secret of OBA. In addition to the Kawaii bow tie, the necessary wardrobe is sunglasses, and the round retro sunglasses instantly enhance the overall temperament.

Jae-Sang Park-Korean hip-hop artist, PSY's concert has always been regarded as a concert not to be missed. Except for the very high live, she always performs songs and dances of famous Korean female singers. Six series of "Psy6" were published, and the title song "Jiangnan style" was allkill in six lists including mnet and Melon.