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Why is Nissan's joint venture in China not called Dongfeng Nissan?
The reason is that the joint venture between Dongfeng and Nissan is not a partial joint venture, but a joint venture. The scope of the joint venture company includes not only cars, but also all kinds of heavy trucks, medium trucks, light trucks and related parts. In fact, when Dongfeng and Nissan joined the joint venture, Miao Wei, the president of Dongfeng, originally intended to eliminate the base of Huadu, and the latter began to assemble Fengshen Bluebird, while Nissan's joint venture only produced cars. Just like FAW in those days. As a joint venture between automobile factory and Volkswagen, SAIC just excluded the joint venture between automobile factory and Volkswagen.

This year, Zhengzhou Nissan is expected to introduce a new ——Terra medium-sized SUV to replace paladin. At present, the Chinese name of the new car has been exposed. For Zhengzhou Nissan, many people have a vague concept, because in the impression of many people, Nissan's joint venture only knows Dongfeng Nissan. Before the reorganization of Zhengzhou Nissan, Dongfeng Nissan and Zhengzhou Nissan were similar to FAW-Volkswagen and SAIC Volkswagen. However, after the reorganization of Zhengzhou Nissan, Dongfeng Nissan and Zhengzhou Nissan became joint ventures between Dongfeng Motor and Nissan.

However, when Vice Premier Wu Bangguo met with Miao Wei, president of Dongfeng, and Carlos Ghosn, president of Nissan, on July 6th, 20001,he clearly expressed the hope that the whole Dongfeng Group (all-round heavy truck, medium truck, light truck and automobile) and Nissan would set up a joint venture company to let Nissan help Dongfeng out of the predicament.

In fact, the former * * * idea is also understandable. Like other old state-owned enterprises, Dongfeng Group in 2000 was in the most difficult period. Product turnover rate is low, wages are in arrears and workers are laid off. If you are looking for a multinational car with strong technical strength and advanced management experience. The company will help Dongfeng Group improve its overall management level and ability, and make it easier for Dongfeng Group to get out of the predicament.