Bobby Chen has sold vegetables, wine, houses and drinks. This gives Chen Sheng a unique insight: many things can only be done well after the conditions are met and the investigation is done, but when the conditions are insufficient, the opportunity can be seized.
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Bobby Chen, a graduate of Peking University, gave up his enviable position as a government civil servant more than ten years ago and resolutely went into the sea, dumping liquor and real estate, creating "Tiandi No.1" apple vinegar. After quietly entering the pig industry, he opened nearly 100 pork chain stores in Guangzhou in less than two years, with a turnover of 200 million, and was called the "pork king" of the multi-millionaire class in Guangzhou.
Bobby Chen takes the road of "company+farmer cooperation", but he can choose different farmers and put forward different feeding requirements for students, troops and other different groups of people. For example, pigs customized for the army can be fatter and students can be thinner. It is said that pigs customized for the elite eat Chinese herbal medicines and even Cordyceps sinensis every day, which makes the quality of the company's pig products "harmonious but different" from ordinary pork.
Under such a "refined marketing" strategy, Bobby Chen finally became a famous "pork king" in Guangzhou in a short time.