It's very difficult for a normal person to start a business. What about disabled people? This must be as difficult as going to heaven.
Cui is a physically disabled but determined maker. Although he is physically disabled, he has the courage to face hardships. Even if he is knocked down by discrimination again and again, he will never bow to fate and achieve nirvana on his own.
Work hard to finish school
Cui is an "apple bitten by God". He was born with polio, his legs and feet were not flexible, and his speech was not fluent, which became the biggest obstacle to his study and life.
There was a small ditch on the way to school, and all the other children jumped over it, but Cui had to squat down first, climb down, and then slowly move up. "Every time I encounter difficulties in the future, I am thinking that I can always pass."
Although Cui Wanzhi is physically disabled, his brain is very smart and he is the top student in his class. In the senior high school entrance examination, Cui was admitted to a key high school in Hefei with the first place in the school.
But on the day Cui reported for duty, the principal left all his luggage outside the school gate. The headmaster said coldly, "even if you are admitted to the university, no one wants you, and you still hold me back by a quota." Cui's father knelt at the school gate for two hours, but failed to impress the principal.
At that moment, Cui's confidence collapsed. He hates himself and the world even more! His father told him with tears in his eyes: "Remember, son, don't complain, rely on yourself!" " "
This sentence influenced Cui's life. Are you looking for a career that gives you the most efficient communication skills for free, and you can operate the market as long as you can copy and paste? Many people earn more than 20 thousand a month after doing it for a month or two, 50 thousand a year, and at least 654.38+10 thousand a year. The longer they go, the higher their income will be. Friends who want to start a business will get detailed ways to make money. He regained his courage, went to an ordinary high school in the county, and was successfully admitted to Shihezi University in Xinjiang.
At this time, Cui is doing business while studying. He sold the popular walkman at that time and rented English movies with music for students to watch, trying to reduce the burden on his family.
On the eve of college graduation, Cui sent more than 200 job resumes, all of which were rejected. "If you can't change the reality, then change yourself." He decided to start his own business.
Create "Butterfly Love" Clothing
Cui put down his university status, from setting up a stall, to opening a bookstore, and then to opening an internet cafe, he has been working hard, and his business is naturally getting better and better.
At that time, with the development of the internet, e-commerce was surging, and Cui, who opened an internet cafe, keenly smelled the business opportunities.
"At that time, I firmly believed that this kind of e-commerce with the help of the Internet was the best choice for disabled people like me to start a business."
In 2007, Cui opened a women's online store. At first, in order to save money, he and his wife had to work at home, but in order to purchase goods, they had to overcome all kinds of inconveniences around them and travel all over the country.
"I am not afraid of hard work. I can travel all over Hangzhou and Guangzhou to find sources of goods. During the most tiring period, I ran out of five pairs of shoes. "
However, the reality once again gave him a cruel blow. Due to lack of experience, the 200,000 yuan he accumulated was wasted in less than one year.
From this painful experience, Cui began to try a road that no one had ever taken: relying on the popularity of online stores, she opened her own brand women's clothing processing factory.
He registered his own clothing brand "Butterfly Love" and became the first online shop to settle in Tmall Mall. With this platform, the development of Butterfly Love began to get on the right track.
In 20 10, the output value of Butterfly Love exceeded 30 million yuan. 20 12 Cui won the title of "Top Ten Online Merchants in Alibaba".
However, the good times did not last long. With the increase in the number of online stores and the intensification of competition, the monthly turnover of "Butterfly Love" began to plummet. Cui finally owed more than 4 million foreign debts, and his life fell to the lowest point.
Become "Mr. Cheongsam"
At the end of the road, Cui heard Ma Yun's speech entitled "Future World, Small and Beautiful". "It's not how fast your machine is, nor how much equipment you have, but whether you can transform yourself quickly enough to meet the market demand."
Cui Wanzhi was deeply inspired. "Only by transforming to do what others don't do will my competitiveness be small. Only by making a small and beautiful market segment can I make a breakthrough." After analyzing the market situation, he decided to make cheongsam.
On 20 12, Cui founded the "Love Birds" cheongsam. In order to make high-grade cheongsam, Cui recruited a group of designers and cheongsam masters and took them everywhere to study the culture and technology of cheongsam. "Hand embroidery is a commitment to traditional culture and to every customer."
In addition to excellent quality, Cui also uses live photography to make his online shop stand out.
He carefully selected scenes familiar to white-collar women, such as cafes, offices and community gardens, and made models wear beautiful cheongsam, "focusing on fashion, novelty and uniqueness" to stimulate girls' desire to buy through visual impact.
Thanks to careful management, Cui Qipao has made great strides, and its sales in 20 16 reached 40 million.
Now, "Mr. Cheongsam" Cui has been known by more and more people, and his experience has touched countless people. Although he was born with defects, he has been rewriting his destiny by his own efforts.
"God bit me because he loved me. With a bleeding wound, I walked all the way and never looked back! "