China's most cunning program is definitely you.

As a job-seeking program, it is still unknown whether You Are Me can really help people find a good job.

However, If You Are the One has successfully helped a group of boss instructors find their own "good end".

For example, Chen Hao, who used to be a frequent visitor to the program and the founder of Yousheng Education, has now become the object of debt collection by the whole network.

I participated in many programs, and then the founder was jailed. Now I am not a teenager's storm video.

In addition, there are the founders of Lily.com and 58 City. They used to be the big names in the program, but now they are scattered in the corner of the Internet.

Mu Yan, the founder of Lily.com.

The poisoned milk of "If You Are the One" is really poisonous. ...

Nowadays, many people say that it is a good thing that job seekers were not selected by these bosses, and all of them are too unreliable.

In fact, it is really unreliable to let these bosses be mentors.

"If You Are the One" has been on the air for ten years, and won the title of "The Most Playable TV Reality Show" in 20 17.

Such ratings are the result of careful planning by Tianjin Satellite TV for more than half a year.

The idea at that time was that this program should really be like a mirror, reflecting some problems and contradictions in the workplace, mainly to restore the truth to the maximum extent.

But he also said that he wanted to "restore the truth." In fact, in order to explode, "If You Are the One" has used the wrong idea.

1, host style: the language is not amazing.

First, we invited controversial hosts, Huang Jianxiang, Zhang Shaogang and Tu Lei.

These three should all be famous, and there are also.

Huang Jianxiang, the "wonderful host" in sports, relies on roar in style.

Zhang Shaogang, the famous mouth of CCTV, has a sharp point of view.

Tu Lei, a poison tongue expert in the gold medal adjustment column, kept talking.

There is a lot of controversy.

Although Huang Jianxiang has different styles, some viewers complained that he was "not serious enough".

Needless to say, Zhang Shaogang and Tu Lei, knife elder brother searched the whole network and said everything.

Therefore, the attraction and popularity of this job search program can be predicted.

2, the boss day group: only looking for "network celebrities" boss.

Secondly, in the choice of boss, the program formed a group debut.

Each issue is composed of 12 corporate executives, and candidates are selected on the spot to publicize the recruitment details.

The guests invited at that time were all the best "network celebrities" bosses.

Either Yao Jinbo, CEO of 58 City, or Chen Ou, the boss of Jumeiyou, the worst is the hiring manager of Lily.com or Zhilian.com. ..

Although it is not what it used to be, in the past, the fame of these people hung on hot search almost every other day, and Chen Ou's "first-person narrator" became the stem of popular culture.

Each of them came out at that time and could be Xiao Bai's mentor in the workplace.

In particular, the concept output of BOSS Tiantuan gives newcomers in the workplace an unquestionable professionalism in marketing gameplay.

So fire is inevitable.

3. Subvert the form of finding a job

Think about it, before looking for a job, most of them were passive choices, submitting resumes, and the company was waiting for them to choose.

However, "If You Are the One" has set up a new link, that is, refusing the boss's leave on the spot and shooting it directly.

You know, this is the first workplace program in China that puts the boss in a passive position.

The reason for this arrangement is that the program group says it is to improve the position of job seekers, but in knife elder brother's view, it is nothing more than enhancing the topic.

From these three points of view, "All You Are" is fully qualified to be a hot topic, which is both topical and controversial. No wonder it has been broadcast for ten years, and the heat has not diminished.

Don't forget, the program is always a variety show. Whether classified as job hunting or other, the nature of variety shows remains unchanged.

This eventually became the fuse of the collapse of the word-of-mouth of You Are Me.

According to the data released by CCTV, "You Are Me" once ranked second in the country at the same time, but with the extension of the broadcast time, the audience's reputation became worse and worse.

The reason is that there are too many elements in the program!

2065438+01March 27th, about five months after the official launch of You Are Me, a 25-year-old Tianjin guy Zhang Liangsheng speaks Tianjin dialect, hoping to get a job as a driver and assistant.

However, because of the language style of cross talk, it has completely raised the audience.

The number of clicks on program video clips quickly exceeded one million!

After that, more and more "clown" job seekers appeared on the stage of "You Are Me", which always triggered a discussion climax on the whole network every month or two.

1, "faint door" detonated the whole network.

20 12 On May 20th, there was a job seeker named Guo Jie who lived in France for 10 years.

I am a film director, and I want to find a job related to film and television this time, including video or artistic creativity and dance performance.

At first, the scene was still under control, but from the moment Zhang Shaogang began to ask questions, the situation changed.

First, let Zunku.com CEO Wen Yi test Guo Jie's French level.

The reason why she is required to take the exam is because Wen Yi is also a master who has studied in France for many years.

Secondly, about Guo Jie's academic qualifications.

Guo Jie's degree certificate is "BAC+5", so Zhang Shaogang asked Wen Yi: Is this an undergraduate course?

As a result, CEO Wen Yi, who has also studied in France for many years, said directly: It is a junior college.

Also comment on Guo Jie's French just now: it's really average, and the language level is unqualified.

Being questioned like this on the stage may be that Guo Jie was too nervous and psychologically stressed, so he collapsed on the stage.

At this time, the key is coming.

Zhang Shaogang, the host standing by, watched the guest fall down and didn't confirm the physical condition of the guest at the first time.

Instead, he grabbed his clothes and asked Guo Jie, Are you performing?

Later, when Guo Jie embarrassedly withdrew from the stage, Zhang Shaogang also called it "a great performance component".

Since then, this issue has been pushed to the forefront on the internet, and even the spearhead of fraud has been aimed at another.

After being skinned by netizens, Guo Jie's French level was evaluated, and the conclusion was that the literary ability of diploma universities was indeed limited.

First of all, there are 15 grammatical errors in spoken English. Secondly, French "BAC +5" is indeed equivalent to a master's degree. After studying in France for many years, Wen Yi didn't even know whose degree was full of water.

But do you think this is an isolated case on the show? number

2. The domineering response of "Returnee Sister"

Liu Lili, a 24-year-old girl from Hubei Province, studied in New Zealand in high school and later returned to China to study in Beijing.

I introduced myself on the court and talked about my hobbies and job-hunting direction. There was no problem.

When the host asked her why she didn't continue studying in New Zealand, Liu Lili answered two questions to the effect that:

1, New Zealand has a high tuition fee;

2. At that time, the development of China was stronger than that of New Zealand. Stay on, afraid of being stupid.

But the master is not happy.

Zhang Shaogang interrupted her and said, "How can I communicate with you? I feel cold all over. "

Knife elder brother is a little at a loss at the moment. Where is it cold?

It turns out that Zhang Shaogang means that as a China native, when he talks about his country with others, he should not use "China" as his address, but should say "motherland".

To tell the truth, Liu Lili clearly expressed that she felt that the changes in China were changing with each passing day, New Zealand was slow, and she was afraid of being out of touch with China, so she went back to China to study at the university.

Isn't it normal to use "China"?

Then, things got out of hand.

The host commented on the guest's questioning expression: there was fierce light and ridicule in his eyes.

When she said this, the female guests couldn't help laughing.

The rest of the time, the bosses present aimed at the goal of Liu Lili and launched an attack.

A senior career planner who has lived abroad for 15 years said that if he applied abroad, he would be kicked out in minutes.

Some people commented that the contempt and fierceness in her eyes quickly turned into a smile, which was terrible.

Some people mend their knives because their lives abroad were not satisfactory before, so their mentality is easy to explode.

From this short ten minutes, knife elder brother didn't see the value content about the workplace, but all the bosses with high attitudes took turns to take the stage to suppress a 24-year-old girl and constantly attacked her personality.

This is not a boss group, this is a workplace PUA composed of 12 people.

There are countless examples of this. At this time, who still remembers the original intention of setting up this program?

I don't remember knife elder brother's re-emphasis on restoring real workplace contradictions and problems.

But after broadcasting for so long, there are contradictions and many problems, but none of them belong to the workplace.

A job-seeking program has become a variety show, but job-seeking has become the most irrelevant thing.

As a job-seeking program, the core competitiveness of You Are Me should be to let people know the workplace accurately, improve their competitiveness in the workplace and help people plan their careers.

At worst, it is acceptable to give some dry goods and workplace tips.

However, knife elder brother found that in You Are Me, there was not only a lack of dry goods, but also discrimination against job seekers in the workplace.

For example, in a program, Tu Lei, the host, made an impolite subjective judgment after watching the girls' looks. "In fact, take a closer look at Zhang Tingting's appearance. She is so fierce when she doesn't talk. "

After getting positive feedback from all the spectators, he pursued the victory to spy on the emotional private domain of the guests. "Fierce and commanding. Can you still find a boyfriend? "

In just a few words, the discrimination against women was written on the face.

After learning from the audience that the girlfriend of the male guest was watching, the host Tu Lei hinted at the girl many times and asked about all kinds of feelings.

Even when the male guests left, a BOSS of BOSS Tiantuan actually warned the girls as an "experienced person": pick men's eyes. And seriously.

Knife elder brother wondered, is this a job-seeking program or "defending marriage"?

The program was also revealed by amateurs, maliciously edited many times, and deliberately set traps, completely ignoring the feelings of the guests.

To tell the truth, the audience of this program has many newcomers in the workplace or white people looking for jobs.

I expected to get some knowledge of dry goods from it, but I didn't see any constructive suggestions and saw many famous scenes.

Conclusion:

Knife elder brother believes that variety shows can't avoid "shows", and it is understandable to try to invite famous bosses to attend.

However, since you choose to enter the public eye, you must bear corporate responsibility, including a word you say and a subtle action.

It's worth watching, but for the program, we should pursue a higher level of value output, not just running.

If this goes on, it will only be a gag of the people who eat melons, and the audience will not brush Tik Tok and Weibo.

Programs that lose their core value will be abandoned sooner or later.