AXE, one of Unilever's top men's daily toiletries, is sold in 58 countries and regions around the world. Products include shower gel, body fragrance spray, aftershave and so on. AXE's various series of spices have different formulas, and you won't know what is worthy of the name until you use it. Friends who have played Need for Speed 7 take a closer look at the game, and many street billboards on the track have advertisements for AXE! AXE Apotheker men's perfume is popular in Europe and America and has become the first choice for men in Europe and America. Its biggest feature is that the fragrance contains the taste that women especially like, which induces irresistible male charm! AXE is a deodorant for men, and its claimed effect has always been bold and amazing. For example, in Europe, its positioning is: "spray axe, make love." This attraction has really attracted many young people, so that the sales of similar products in the United States have also increased. Axes are the fashion flavor of young men, and TV advertisements are also fanatical, just like now. Of course, the most fundamental thing is to follow suit, be sarcastic and humorous, innovate products and sell them widely. Popular taste, first-class spray bottle. AXE brand constantly introduces new emphasis, and AXE effect appears at all levels. In addition to the wonderful TV advertisements in (Barte, Bogle &; Hegarty-London or Lintas-Paris), AXE has also become an integral part of Bizz's activities in Europe. In China, AXE is registered, so it is called LYNX (Lingshi Effect).

The hero in DOTA, the axe king, is also referred to as the axe.