Most typically, if you look closely, you will find that in the initial stage of listing, companies often produce a large number of public opinion reports on various platforms, mostly positive. What kind of company has a strong annual income, which leads to a bullish market praise, and someone will cut leeks in this way. This is the power of public opinion.
There are many channels for enterprises to obtain public opinion data. For example, their own public opinion departments can collect network-wide data through keywords or cooperate through third-party channels. For example, each platform will have a corresponding data platform, you can try to understand it.
Public opinion monitoring is an act of monitoring and predicting public opinions and opinions on the Internet. These remarks are mainly opinions and opinions with strong influence and tendentiousness on some hot spots and focal issues in real life.
Specifically, public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology. Through the automatic crawling, automatic classification and clustering, topic detection and topic focusing of massive information on the Internet, the information needs of users such as network public opinion monitoring and news topic tracking are realized, and analysis results such as briefings, reports and charts are formed.
For customers to fully grasp the ideological trends of the masses, make correct public opinion guidance, and provide analytical basis. Specialization and service are the development trends of public opinion monitoring's analysis. The public opinion semantic analysis infrastructure based on SaaS mode combines text classification, text clustering, text summarization and tendency analysis with corpus and knowledge base, which can better realize man-machine combination and improve the accuracy of public opinion judgment.