Baidu SSP media service is introduced into the era of mobile Internet. As an important carrier of smart phone functions, App has penetrated into all aspects of people's lives and work. At the same time, mobile sales also showed explosive growth momentum. According to the monitoring data of Enfodesk Analysys think tank, the market scale of cmnet will exceed 800 billion in 20 15, which is 48% higher than that in 20 14. It is estimated that this number will reach 1 1000 billion in 20 16. As the core of the whole mobile ecosystem, developers are always faced with the problems of APP promotion and traffic realization.

As a leading mobile advertising platform in China, in order to maximize the interests of mobile developers, Baidu Alliance launched an exciting sharing policy in early 20 15: the traffic realized by developers through Baidu Mobile Alliance in 20 15 will be 1 field. Divided into incentives. What is more worth looking forward to is that in the first half of the year, the realized part of the traffic accessed through Baidu Mobile ssP will get a super-high share incentive of 100%. Diversified forms of cooperation and sincere sharing are undoubtedly exciting news for developers.

According to the relevant person in charge, Baidu Mobile ssP, as a brand-new product, will provide entrepreneurs with an integrated platform of one-stop resource management and cash management. Through Baidu Mobile ssP, APP developers can not only freely connect with the major traffic trading platforms in the market, but also improve the traffic realization effect in an all-round way, and can also conveniently configure the promotion bit management to realize refined and personalized traffic management. Combining more than ten presentation forms such as information flow, screen insertion and roulette, Baidu Mobile SSP will help APP developers balance traffic realization and user experience. In the future, Baidu Mobile ssP platform will also add more promotion functions to better meet the comprehensive special needs of "APP promotion and realization".

Through diversified traffic monetization strategies, Baidu has increased revenue for nearly 10,000 APP applications. Baidu has 96_8% high-quality customer coverage in the field of Internet advertising in China, and 95% netizen data of the whole network. Through the ability of big data sales, we will establish a unified media value evaluation system and consumer insight system, as well as a variety of advertising display styles, so as to truly control and explore the value of media traffic, so that every trafficker can find the most suitable advertising space and maximize the realization of traffic.

In fact, by providing developers with networking promotion resources, application distribution resources, LBs and Baidu cloud technology interfaces, and big data analysis and control, Baidu is committed to meeting developers' demands of "promotion+realization", increasing developers' revenue share and building the largest mobile transaction ecosystem in China. This ecosystem includes not only the ssP platform that unifies traffic access and management, but also solutions that support a variety of mainstream trading methods, as well as docking third-party DsP or advertisers, supporting traditional effects, brands, APP downloads and local life services.