The founder of Red and Blue Shop has a keen sense of smell. Because the courier can't cooperate with the students' time delivery, Hong keenly found the pain point at the end of the courier industry, directly hit the pain point, and used intensive delivery and delivery to improve the efficiency and time of the courier and the consignee. At the beginning of his business, he faced the financial needs of the company. He personally took charge of many businesses, but he didn't give up. Instead, we should be far-sighted, lay out the capital market early, and find and polish new business models.