Since Zhang Wenbo joined Xinli Media at the end of 20 1 1, he has led the team to successfully plan and promote the movies1kloc-0/proposal, search, TV series "Love in Beijing", TV series "Cliff" and TV series "Floating and Sinking". The film 10 1 proposal was produced as a producer for the first time, which earned 200 million at the box office in Chinese mainland and 47.2 million at the single-day box office of 20 13, breaking the single-day box office record of the plot characters in love movies and creating a classic case of love movie marketing.
The Bole marketing team led by Zhang Wenbo has done the whole case marketing promotion for the three films, and achieved good results. The movie No Man's Land has a box office of 250 million yuan, making it the highest-grossing film directed by Ning Hao. Through social media marketing methods such as data marketing, emotional marketing and cross-border marketing, the film "Waiting for the Wind" formed high expectations before the release. This literary film earned 410.5 million box office three days before the release, more than half of the final box office. The movie "Where's Dad?" has a box office of 700 million, breaking many records, including: the first day box office of 9 1.67 million set a new record for the first day box office of China 2D movies; The first-day audience, average audience and attendance rate all broke the first-day release record of China 2D movies. The box office in the first week was 460 million, setting a new record for 2D movies in China.