1. looks simple and easy to understand, and there are no obstacles to reading.

2. The pictures and texts follow the natural reading order.

3. Choose the title font carefully and don't exaggerate.

The text looks clear and easy to read, which makes people want to read.

5. Don't put words on distracting pictures, such as photos with mottled backgrounds; Usually a dark font with a light background, or a light font with a dark background.

6. Don't use italics, highlights or other special effects too much, and don't show off your design skills.