Brief introduction of Fu Sheng
Shandong institute of business and technology/KLOC-graduated in 1999, majoring in information management and information system. The computer technology association founded during the school period will grow into a provincial excellent association in the future. He used to be the Minister of Electronic Commerce of Xoceco Computer, the Manager of Application Software Department of Beisi Software Company in Guo Xin, and the Department Manager of Alibaba. Internet assistant of 372 1, the head and main founder of 360 security guards, left qihoo to join Jingwei China Investment Company as the vice president due to differences with Zhou on products and strategic ideas. He is currently the chairman and CEO of Koniu Image.
In September 2009, Kai-Fu Lee, president of Google China, announced his resignation, and he will devote himself to the planning of "Innovation Project" in March. Professional managers who used to work in the top three companies in the world eventually joined the entrepreneurial and investment industries. In China, it is not uncommon for people to have such investment and entrepreneurial experience. Fu Sheng, the former general manager of Qihoo 360 security guards and CEO called Niu Xiang by angel investor Lei Jun, is a representative.
University life in Fu Sheng
Fu Sheng graduated from China Coal Economics College (now shandong institute of business and technology), a former affiliated university in Yantai, Shandong Province, and studied information management and information systems during his college years. This major is one of the oldest majors in the newly established college, and the computer department of the school is also enriched from this major.
Points out, it serves to show the strength of the profession at that time. The most famous major in China is probably Robin Li, president of Baidu who graduated from Peking University.
At that time, computers were not popular, so learning and research were naturally very difficult. Under such difficult conditions, Fu Sheng saved money to buy a computer, conducted in-depth research on programming and network during his college years, and even stayed up late to study related subjects, laying a good foundation for future development.
While studying information management, he even founded the Computer Technology Association (CTA), which gradually grew into a provincial excellent association in the future development. This is also the only club in the school that has won this honor. I have to say that it may be Fu Sheng's original idea as the founder, which has been promoting the progress and development of this association.
From e-commerce to search engines
Fu Sheng loves computers, but in college, his degree has nothing to do with IT engineering, but economics. It turned out that Fu Sheng had to fill in the second choice of undergraduate course to enter shandong institute of business and technology because he failed in the first choice of college entrance examination. "At that time, the undergraduate course of the school was only economics, not engineering." But this did not affect Fu Sheng's interest in computers-he chose the major of information system and information management, which was partial to software. With a strong interest in computers, Fu Sheng founded the first computer association in the school and became the only provincial excellent association in Shandong Province, which was appreciated by many teachers. At that time, the employment system of colleges and universities required graduates to choose their own jobs, so the principal personally came forward to hope that Fu Sheng could stay in school, and some teachers recommended him to some software companies in Beijing. "When I graduated, I was very interested in the teachers' suggestions, but my parents in Xiamen wanted me to go to Xiamen and refused the teachers' kindness."
1September, 1999, Fu Sheng came to Xiamen with regret. At that time, there were no big companies engaged in software development here. In order to work with software, he joined Xoceco Computer. At that time, Xoceco planned to learn from Dell's marketing model and introduce the concept of e-commerce. Fu Sheng first contacted e-commerce and became the head of the e-commerce department. However, the B2C condition of 1999 IT is not mature. Fu Sheng realized that Xoceco, as a state-owned enterprise, only introduced the concept of e-commerce and could not make any achievements in a department with only a few people.
200 1, Fu Sheng chose Beijing full of opportunities. I wanted to continue studying, but I found that the price in Beijing was high. Like many people, I had to find him a job. This time, he chose to enter Beijing Guo Xin Bess Software Company by submitting his resume. "Of course, it is still related to software."
Besson's business at that time was a bit like Baidu's enterprise search service. "This retrieval technology is similar to the current search engine, but it has no reptiles, spiders and so on. At that time, Guo Xin Bath's biggest competitor was Baidu. "Fu Sheng said," At that time, Baidu's commercial market was not in the Internet, but in enterprises, and there were also enterprise divisions. It was not until Baidu went public that this department was laid off. "
In this company, Fu Sheng is responsible for the development of enterprise full-text retrieval technology. Fu Sheng first came into contact with Baidu because of Guo Xin Bess.
From rogue software to anti-rogue software
Fu Sheng was rated as the top three clients in China by Lei Jun because of the great success of 360 security guards. But before that, Fu Sheng worked as an online assistant at 372 1 for more than two years. "The online assistant can be said to be a simple version of 360. At that time, the website was just emerging. Several programmers saw many netizens complaining that the website was locked into the homepage, and even the advertisements were set as the homepage, so they developed an online assistant. " Only two years after Fu Sheng joined 372 1, Internet assistants have accumulated tens of millions of users, among which IE repair and address bar cleaning are the most popular among netizens.
The success of 372 1 and Internet assistant attracted the attention of foreign investors. Soon the Internet assistant was acquired by Yahoo, Yahoo merged with Alibaba, and Yahoo China's business eventually became a part of Alibaba. When Yahoo was acquired by Alibaba, Fu Shengyi chose to leave.
Fu Sheng is not optimistic about Alibaba's search business for two reasons. "On the one hand, Alibaba is unfamiliar with the search business, on the other hand, Alibaba's e-commerce culture is very different from Yahoo's engineer culture, and the two cultures will lead to internal consumption of company resources."
Fu Sheng's first venture: Qihoo
In 2005, Fu Sheng left 372 1, and many companies opened their doors to him, including Baidu, which had dealt with him. However, Fu Sheng gave up Baidu and chose the newly established Qihoo. "I don't go to Baidu because I personally think that although Baidu has a good search, there is still a gap in the client." 372 1 was originally founded by Zhou, who founded qihoo after selling 372 1. Fu Sheng's joining Qihoo is not unrelated to Zhou. Fu Sheng admits that this is his first venture. "Although Internet assistants are called rogue software, this is caused by marketing strategies. We are all very attentive to Internet assistants, so we are deeply loved by netizens. Joining Qihoo hopes to continue to be the software that netizens like. "
In just two years, Qihoo became famous from scratch. Qihoo did two things at first, one was Qihoo.com, and the other was 360 security guards. Fu Sheng is the head of the 360 security guard team, and the team he led has created software with a large number of domestic users and a coverage rate of over 70%. During his tenure, he planned and promoted many important functions of 360 security guards, such as plug-in killing, Trojan horse killing, vulnerability repair, necessary installation, 360 security browser and so on.
Behind the excellent results are countless sleepless nights of Fu Sheng. "Qihoo started working in a middle school, and the conditions were relatively difficult, but the material aspect was not the main one. The most difficult thing is the mental aspect. Thinking about how to do 360 better every day has caused great mental pressure. I often can't sleep at three or four in the evening, and my mind is full of product ideas. "
From investors to entrepreneurship.
Just when people marveled at the legend of Fu Sheng 360, the news that he left Qihoo was staggering. Soon, Fu Sheng unexpectedly announced his entry into the investment industry. After leaving his post in September 2008, many internet companies called Fu Sheng to invite him to join, including many celebrities in the investment field. "Zhang Ying of Jingwei China called me. We didn't know each other at that time. I was surprised when I was invited to join Jingwei. " Fu Sheng didn't know much about investment and didn't answer Zhang Ying immediately. Because the investment industry at the end of 2008 is facing a huge threat.
The global financial storm swept through in September 2008, becoming the biggest crisis since 1929. Wall street, which once flourished, has also become fragile. At that time, there was a popular saying in the investment community: "Keep your pockets tight, because cash is more expensive than mom." Fu Sheng's family and friends also warned that now may not be a good time to invest in the industry.
However, after two weeks of thinking, Fu Sheng decided to join Jingwei. He believes that in the investment industry, he can broaden his horizons and learn things that he could not learn before. "The financial crisis may be an opportunity for investment. We must firmly believe that the financial crisis will definitely disappear." The words of Zhang Ying and Shao Yibo of Jingwei made Fu Sheng stick to his decision.
It is understood that Jingwei China was established in June 2008 with an initial fund size of 275 million US dollars. During the financial crisis, we invested in more than a dozen companies, including Baby Tree, Storm Video, Century Internet, Anjuke and Taikang Life Insurance. At the end of 2008, Storm Video, which has the largest share in China, announced that it had won10 million US dollars in venture capital, which was invested by Jingwei under the promotion of Fu Sheng. In that financial winter, this is also one of the few large investments.
"He has completed many investment projects in Jingwei China. If Fu Sheng stays here, he will definitely become one of the outstanding venture capitalists in the future. " This is Jingwei China and Zhang Ying's evaluation of Fu Sheng, but Fu Sheng also has his own troubles. "Seeing many good projects, cattle is one of them. I am very excited and want to start my own business. " Fortunately, Jingwei China not only supported Fu Sheng's decision, but also invested in Fu Sheng's entrepreneurial projects.
Fu Sheng's Second Entrepreneurship: the Image of Keniu
"It is also difficult to choose which direction to start a business." In the field of graphics and images, there have been foreign softwares such as Photoshop for a long time, but these softwares are too complicated, with high use threshold and insufficient localization. With the popularity of digital cameras, there is an increasing demand for image processing. Having made this direction clear, Fu entered the personal software-Niu Xiang, which was originally developed by only two or three people.
On September 9, 2009, Fu Sheng officially became the chairman and CEO of Koniu Image, and Koniu Image became his second personal venture. As a result, the "atypical road" of Fu Sheng's "Entrepreneurship -VC- Entrepreneurship" has also been formed. Although he was asked many times whether he was imitating the week, Fu Sheng had his own explanation. "It takes a long time to invest, but it is not easy to start a business again, so he came out in Jingwei China in less than a year, just to start a business while he is still young."
What can I do in two years? Fu Sheng's answer is that within two years, the market share of image editing can reach more than 50%. However, the path chosen by Fu Sheng may not be smooth. Prior to this, the image processing software already had light and shadow magicians, Meitu Xiu Xiu and iSee experts. It is not easy to launch an unknown personal software like Koniu and make it a famous product.
Fu Sheng said frankly that the biggest difficulty Niu Niu is not understanding the needs of users. "After all, it takes time to understand the needs in the field of pictures. Even if you have had more successful experience in other fields, you need to re-learn. It's the same as having a baby. It takes 10 months to give birth to a beautiful child, but it won't take only one month to have another child. There are many detours among us. Maybe a function takes a lot of time but users don't like it. "
Now, Koniu's team has begun to look for the core point of image processing requirements. According to reports, Cow Image's products allow people who have no experience in image processing to make posters and flash pictures. At the same time, Koniu uses cloud plan to provide users with online version of image processing function, which can be completed with one click without downloading.
In Fu Sheng's eyes, the development of light and shadow magicians slowed down after being acquired by Thunder for 6.5438+million yuan. Although Meitu Xiu Xiu has a first-Mover advantage under the investment of Cai Wensheng, "but unlike the positioning of Ke Niu, Meitu emphasizes non-mainstream and younger age." Fu Sheng said, "Cow is positioned in the middle and high end, and its function will be comparable to photoshop but much simpler than photoshop. The function of editing pictures in the future can be done with cow images. "
Fu Sheng expected more than that. He hopes that as a breakthrough point in the development of cow's picture client software to the field of pictures, it can be developed into the mobile version of cow's software and the storage of cow's pictures in the future. "Most of the 30 million invested by Jingwei is used for products and publicity, and some extended functions in the future will also require a lot of expenses." At the same time, Fu Sheng also admitted that although there is no profit model in Niu Niu at present, there are 30 million in hand, so there is no need to worry about profit for the time being. The most important thing is to cultivate users first. Now Koniu Image's office is in Jianwai SOHO, with nearly 20 employees.
"I believe that everything depends on people's efforts, but cows can work miracles." Fu Sheng's self-confidence has been infecting the author, and the interview ended in a happy atmosphere.
20 10 On May 25th, Fu Sheng led Koniu Group to launch Koniu free antivirus software. Anti-virus software for cattle includes the functions of killing viruses, real-time protection, killing tools and repairing loopholes. From the function setting and interface style, it is very similar to the function of 360 company founded a few years ago.
Fu Sheng Announces Cow Antivirus Partner
From the "leaked version" of Surprise.com to being intercepted by competitors within 5 minutes of its release, the free antivirus of cattle can be described as bumpy all the way. Today, the most confusing "suspense" has been settled. In the early morning of June 1, Fu Sheng, CEO of Koniu Technology, officially announced in Weibo that the local antivirus engine used by Koniu was the famous Kaspersky engine. "Cattle antivirus uses Kaspersky's engine. Although it has not been officially announced, many technical experts have seen it and even extracted the key points, which really makes us admire, "Fu Sheng wrote in Weibo. It is understood that some enthusiastic netizens also came up with a slogan for anti-virus: "Kaspersky is great." In another Weibo, Fu Sheng said that the anti-virus cloud engine for dairy cows was independently developed by dairy cows, and the speed of discovering new trojans was the fastest in China. High-speed cloud engine and local Kabbah engine are quite capable of killing Trojans. In the third-party professional forums such as Cafan, the killing rate of cattle antivirus ranked first in the virus sample test for several days in a row.
It is reported that Cattle Free Antivirus is a dual-engine antivirus software officially launched by Cattle Technology on May 25th. Using dual-engine architecture, the perfect combination of cloud engine and local engine can realize rapid response and comprehensive killing of virus Trojan. The unique "double-killing software mode" can coexist with other killing software to realize double protection of computers, and it is the first antivirus software in the world. Because Keniu officials have not announced the local anti-virus engine partners, it has caused many speculations in the industry.
Fu Sheng criticized 360
201010 On the afternoon of 25th, Fu Sheng, CEO of Bovine Virus, said in Weibo that 360 Software Manager had downloaded bovine products such as "Bovine Image" and "Bovine Virus". After more than 360 unsuccessful contacts, Fu Sheng said that Qihoo "is not the first time to violate the needs of users for its own commercial interests. No one expects you to be noble, but at least don't shout so hypocritical. " Fu Sheng expressed his incomprehension and indignation at 360' s business practices: First, the function of 360' s software management is called software encyclopedia. Since it is an encyclopedia, try to put normal software in it; Second, Ke Niu's products were originally downloaded in 360 software management, and the user scored very high, but suddenly they were removed for no reason; Third, if users are really regarded as the sky, then software management should consider user needs, not competition; Fourth, don't confuse concepts. The label I put on is not to suppress competitors, but to say one thing and do another.