Origin of Huang Jue Tofu Brand
According to the Qing Dynasty's "Food Bottom File", Emperor Kangxi likes tofu very much, and there must be a product of tofu in the imperial diet every day. Unfortunately, the ancestral system of the Qing Dynasty made the emperor have to control his appetite. "There are only three chopsticks." During Kangxi's southern tour, he gave the imperial tofu to Luo Song, the governor of Jiangsu Province, and asked the imperial chef to teach the secret recipe of making tofu in the palace to the chef in the Song Dynasty. After many times, the descendants of the chef only kept a few secret recipes for making royal tofu.
Huang Jue tofu Xinghai gleaned, inheriting the traditional palace tofu skills, using Jiangnan high-quality soybeans, tofu tender as snow milk, beautiful as white jade. Combined with the tastes of modern young people, it has a smooth taste and a unique flavor, which reminds people of the taste of tofu in the Qing court.
Style Orientation-Manchu Royal Family
"Huang Jue Tofu" seeks a natural yearning for life in the noisy city with its unique temperament and fashionable and simple environment. Take Huang Jue Tofu as a book, and every consumer is his reader.
In the communication with readers, there will be thinkers, funny comparisons and literary freshness. People come and go in the city every day,
Not many people would want you to stay,
And canned tofu from Huang Jue.
Audience-personality attitude needs tolerance.
"Huang Jue Tofu" adheres to the natural and pure health quality, whether it is a fashionista who pursues novel trends.
Or a new city traveler, you can find your favorite goods here.
Emotional resonance can make consumers and brands more sticky. You've been in Mika for a long time. Is it delicious?
1 0 yuan's per capita consumption, price close to the people and product health are the pursuit of the brand.
Cultural orientation-innovation integration
Different from stinky tofu in the streets, Huang Jue tofu is based on high-end, close to nature and retro and refreshing.
In the image, the Manchu royal style and the Eight Banners elements are added, while in the product, the raw materials are carefully selected and handmade.
The ancient and modern shake hands and make peace, and the new school blends with the tradition.
Usp positioning-personality is born.
Nowadays, the development of brands is more and more inclined to tell stories. The more brand can tell stories, the greater the stickiness between customers.
The more you can gain consumer awareness. The times are getting faster and faster, and it is more and more necessary to find the emotional breakthrough of consumers.
Can resonate with them. Huang Jue's tofu not only meets the demand of snacks,
At the same time, it provides high-quality tea for a wide range of consumer groups, causing inner resonance and brand explosion.
I hope you are satisfied with my answer. If you want to know more, you can click to view Huang Jue Tofu Easy Enterprise Exhibition, which can help you, or check this post of Huang Jue Tofu Baidu Post Bar to learn more.