The concept of MCN originally came from the field of Internet video abroad. After entering China, it was mainly used in the video field in the early days. MCN refers to a content creation organization that can serve and manage accounts of a certain size. The content form is not limited to video, but also includes live broadcast, graphic and other forms.

After the content creation organization becomes MCN, it can obtain the exclusive resources and policy inclination of the platform. Through continuous operation, it can continuously improve the scale and activity of its account matrix, expand its brand influence and enhance its commercial value.

The original MCN was developed by YouTube. The channel owner will sign a contract with MCN and input MCN into the system that links users with advertising revenue, and MCN will get reduced revenue.

Development trend of MCN:

1, the competition for high-quality resources will shift to MCN, platform and star brokerage companies;

2.MCN institutions and platforms will gradually become professional and procedural through subcontracting system, management system upgrade and industry autonomy.

3.MCN has changed from pursuing traffic dividends to pursuing multiple dividends such as artificial dividends, value dividends and scene dividends, and the iteration speed of red people has accelerated;

4. The competition of popular categories such as food, fashion and beauty will be more intense, and the accounts will face homogenization competition;

5. With the arrival of 5G, MCN will go to a new platform battlefield.