Gender: male

Work unit: China Mobile Guangdong Company Position/Position: Chairman, General Manager and Party Secretary.

Recommended agency: Guangdong TV Station

Resume: Xu Long, general manager of Guangdong Mobile. Since the general manager of Zhejiang Mobile was transferred to the general manager of Guangdong Mobile, this elegant elite team has brought a new trend to state-owned telecom operators to reflect social responsibility and help Guangdong build an information society. Xu Long creatively asked Guangdong Mobile to launch the "Red SMS" campaign in view of the current situation that yellow-gray SMS is flying all over the sky. With its advanced concept and lively form, Red Short Message has created the main theme of mobile phone short message culture and won wide participation and high praise from all walks of life. At present, the number of entries in red short messages has reached hundreds of thousands every day.

Highlight: Xu Long, leader of Guangdong Mobile, joined Guangdong Mobile in 2005. Over the past year or so, Guangdong Mobile has maintained rapid development and led Guangdong Mobile to win this year's China Quality Award. Give back to the society and launch a large-scale activity of "Thanksgiving to Guangdong" in an all-round way. Guangdong Mobile will use six series, 10 projects and 100 projects to make people without mobile phones have mobile phones, make people with mobile phones use them more, make information services more popular and in-depth, and strive to build a fair and harmonious information society.

First, the "eight major projects"-using the advantages of enterprises to promote informatization

In June, 2005, Xu Long, the general manager of China Mobile Guangdong Company, with a unique strategic vision and great courage of entrepreneurs, launched the "eight major projects" of informatization in Guangdong Province, which set off a wave of popularization and application of informatization, opened up a new "blue ocean" for the development of modern communication operators and wrote a new chapter in industrial development.

The company promotes the industrial chain of government informatization, enterprise informatization, rural informatization, informatization emergency communication, regional cooperation informatization service, informatization training, informatization poverty alleviation and information service as a whole, so as to establish an image for the government, create benefits for enterprises and deliver benefits to users, and let mobile informatization evolve from concept to reality and quietly come to the government and every user in all walks of life.

The "eight major projects" have aroused strong repercussions in the communications industry and received important instructions from the main leaders of the provincial party Committee and government for many times. They are vividly called "new oceans and skies" and have won high praise from governments at all levels and all walks of life.

Second, "Thanks to Guangdong"-the engine that drives harmonious culture with responsibility.

Since August 2006, China Mobile Guangdong Company has launched six series, 10 project and 100 project from three levels of enterprise, industry and society, giving back to customers with practical actions, promoting the development of information industry and promoting the construction of a fair and harmonious information society.

Among them, the "four 10,000" project raised 73 million poverty alleviation funds to help 1 10,000 poor college students go to school, 1 10,000 disabled people recover, 1 10,000 farm houses are built, and 1 10,000 farmers are employed and trained, which reflects the high sense of social responsibility of large enterprises. Xu Long's "Red Duanzi" creation activity, with its advanced conception and lively form, created the main theme of mobile phone short message culture and won wide participation and high praise from all walks of life. At present, the number of entries in red paragraphs has reached hundreds of thousands every day.

During the activity, Xu Long made an in-depth and systematic explanation of the concept of "moving, grateful and grateful" contained in the "Grateful Guangdong" activity, and constantly led the activity to a deeper level. At present, the major project of "Thanksgiving to Guangdong" is being carried out in full swing, and its social influence is expanding day by day, which has become the focus of government and society. "Touching Guangdong" has triggered a cultural trend of "gratitude and gratitude" in society, which has effectively promoted the construction of harmonious culture and set an example for enterprises to participate in the construction of a harmonious society.

Third, the "national quality award"-let the "elephant" run fast with excellent management.

On June 4th, 2006, at the "2006 National Conference for Excellence", Xu Long received the "National Quality Award" trophy and certificate from Li Rongrong, sasac director, the State Council. As the only enterprise from the communication industry, China Mobile Guangdong Company won the highest enterprise management award in China with the highest comprehensive score of the participating enterprises.

Since Xu Long became the general manager of China Mobile Guangdong Company, he has always paid attention to the improvement of enterprise management quality, constantly explored new ideas of internationalization, local innovation and Chinese management, and built mass management with excellent performance model as the core, TL9000 management system as the main body and ISO 1400 1, OHSAS 1800 1 as the support. Excellent management has enabled China Mobile Guangdong Company to give full play to its own scale and management advantages, and realize the sustained and rapid development of the enterprise.

Fourth, marketing ideas shines in Harvard Business Review.

In the August issue of Harvard Business Review (Chinese version), an article entitled "Marketing with the Beat of Customers" comprehensively introduced the customer information analysis and utilization mechanism of China Mobile Guangdong Company in the form of "China Special Issue".

Based on customer feedback curve and customer life cycle curve, Xu Long comprehensively introduced the company's practices and practices in making marketing plans, controlling market rhythm and extending customer life cycle. This paper combines customer feedback with sales performance curve for the first time, establishes a "hyperbolic" model to analyze the customer's acceptance of products and the effect of marketing activities, and adjusts the direction of marketing efforts in a targeted manner. This approach can help enterprises get close to customers, establish a marketing model based on customer feedback, take advantage of the situation and gain a stronger competitive advantage.

This article was published in Harvard Business Review for the first time in the domestic telecom industry, which indicates that the innovative practice of China Mobile Guangdong Company in market operation has attracted wide attention in the industry.

Resume: Xu Long, Chairman, General Manager and Party Secretary of China Mobile Guangdong Company. Since taking office in 2005, this elegant elite has quickly brought a new trend of promoting informatization, fulfilling responsibilities and pursuing Excellence to Guangdong communication market. Guangdong Mobile, which he led, continued to develop rapidly, focused on the future harmonious information society, and systematically started the "eight major projects" of informatization; Grateful to the society, feedback to the society, and comprehensively carry out large-scale activities of "Grateful to Guangdong"; Won the highest management award in China-"National Quality Award" with the highest comprehensive score. At the same time, it has won the praise of the government and all walks of life, and realized the artistic combination of economic and social benefits of enterprises.

Recommended reason: lead Guangdong Mobile, strategically start the "eight major projects" of informatization, and lead informatization with enterprise advantages; Carry out a large-scale activity of "Thanksgiving to Guangdong", drive the engine of harmonious culture with responsibility, and become a model for enterprises to participate in the construction of a harmonious society; Won the "National Quality Award" to make large state-owned enterprises develop continuously and rapidly with excellent management; Think deeply and practice deeply, set a new benchmark for domestic telecom enterprises' marketing, and shine Harvard Business Review.