How did Anhua do it?
Establish a standard system from tea garden to tea cup, and lay a solid foundation for poverty alleviation.
If an industry wants to become a poverty alleviation industry and drive the poor people with the weakest development ability, it must first become stronger and better.
"Make the industry bigger and stronger, and black tea can become a strong support for industrial poverty alleviation." Xiao Yi, the county magistrate of Anhua, said that Anhua has been ranked among the four key tea-producing counties in China for five consecutive years, and the output of black tea in 20 16 years accounted for nearly13 of the total black tea production in China.
"In recent years, Anhua black tea has sprung up in the national tea industry. One of the key points is to formulate a standard system from tea gardens to tea cups. " Jiang, head of the tea industry development leading group in Anhua County, said that Anhua black tea has three provincial local standards 13 and eight national standards, which are strictly produced according to the standards, and the acquisition is strictly graded.
Famous brand, strong quality. Jiang introduced that since 20 10, Anhua County has persisted in promoting the transformation of black tea industry from small workshops to large-scale production, from ordinary tea to famous tea, and accelerated the implementation of black tea brand development projects, brand value promotion projects and well-known brand cultivation projects, making "Anhua Black Tea" a well-known trademark in China. At present, Anhua County has established the first national supervision and inspection institution for black tea products. The quality control of black tea products is in a leading position in the country, and Anhua black tea has become a national geographical indication protection product.
Scientific and technological research, enhance hard power. In 20 16, the project "Key Technology Innovation and Industrial Application of Black Tea Quality Improvement and Efficiency Improvement" led by Professor Liu Zhonghua of Hunan Agricultural University won the second prize of National Science and Technology Progress Award, which is the highest scientific and technological honor that China's tea industry has won so far. Seize the opportunity of the rapid development of health industry, Anhua strengthened scientific and technological research, applied for 260 national patents, and developed a series of products such as medicine, health care, cosmetics and functional food with tea as raw materials, which extended the industrial chain and enhanced the added value.
"At present, the total area of tea gardens in the county has reached 3 1 10,000 mu, a record high. As the leading industry in poverty alleviation, black tea industry has a good development momentum and rapid development. We are more confident in winning the battle against poverty and have stronger ability to develop the county economy. " Xiao Yi said.
Tea farmers benefit from three times the work, and the construction of 1 mu tea garden is basically out of poverty.
As a poverty alleviation industry, how can the black tea industry benefit tea farmers who are mainly poor households to the greatest extent?
Anhua implements the "company+base+farmers" order agriculture business model. Hunan Hualai Biotechnology Co., Ltd. is the largest leading enterprise of Anhua black tea. According to Chen Sheqiang, the chairman of the company, the company is responsible for purchasing fresh leaves, which fundamentally solves the problem of tea farmers selling tea. At the same time, tea farmers have achieved "three jobs and three benefits" in the whole pre-industrial chain: the first employment is in tea planting and cultivation. The picking of fresh leaves and the primary processing of black tea are all led by tea farmers. The daily income of picking fresh leaves is 70- 120 yuan, and the processing value of black tea can also reach 6 yuan/kg.