Lingfengjin is a brand owned by Zhejiang Fengfeng Group, mainly engaged in retail business, with a relatively small manufacturing and sales scale. Lingfengjin's sales channels mainly rely on offline store sales. In terms of brand reputation, Lingfengjin performed well.
China Gold belongs to China Gold Corporation, which is bigger than Ling Feng Gold. China Gold owns the whole industrial chain from gold mines to gold jewelry sales, with a relatively wider coverage. In terms of sales channels, China Gold has online and offline sales channels. In terms of brand reputation, as the only central enterprise, China Gold is also the first enterprise in the gold industry with a 3A credit rating.