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Extract code: yay9 title: founder's notes

Author: Miracle

Douban score: 7.6

Press: Rip Culture Hunan People's Publishing House

Publication year: 20 18-8

Content introduction:

Metaphysics determines physics,

The depth and breadth of the founder's thoughts,

It determines the height and future of the establishment of the enterprise.

Miracle

In 2008, Miracle attended a class in new york, just in time for the eye of the financial crisis. He felt a lot, so he wrote it down one by one for ten years.

In the past ten years, the founder of three billion companies has talked about entrepreneurship, management, business and organization, telling you how to succeed, how to create wealth and how to lead enterprises. But at the same time, he thinks it is more important to think metaphysically. He talks about the universe, time and space, life and aesthetics of life. As an ordinary person, he talks about travel, wine, love, poetry, hometown, food and so on.

Born between heaven and earth, but walking in rivers and lakes, Miracle described his thoughts and life in the past ten years from the perspective of "heaven, earth and people". This is not only a faithful portrayal of an entrepreneur and founder, but also an interesting fragment of our time.

Content introduction:

Founder's Notes is a collection of essays by Miracle, the founder/co-founder of Ctrip, Rujia and Zhu Hua, which is divided into three parts: heaven, earth and people.

"Heaven" contains metaphysical contents such as universe, time and space, life and meaning, which embodies Miracle's philosophy of life, and this philosophy has a great influence on his establishment of enterprises, from which we can see how the founder's feelings affect the long-term development of enterprises.

This part of Land records Miracle's important thoughts and experiences in the establishment, development and operation of these three enterprises, including his "dark moments", the most important business decisions he made, and his thoughts and understanding on topics such as China service, Chinese dream and hotel future.

The "human" part tends to be personalized. In this part, he talked about people and food in his hometown, research on wine, travel experience, views on friends, poetry and contemporary art. ...

This book can let readers know the different faces of China's representative entrepreneurs after 1960s, and can not only gain nutrients from Miracle's successful experience, but also draw energy from his life philosophy and aesthetics.

About the author:

Miracle

Founder and Chairman of Zhu Hua Group.

China is one of the most successful entrepreneurs in continuous operation. As the founding CEO, he successively founded three famous service enterprises in China, namely Ctrip.com, Home Inns Group and China Living Group (NASDAQ: HTHT), and listed on NASDAQ in the United States, becoming the first China entrepreneur to create three companies with billions of dollars in succession, creating a miracle in the history of world enterprises.

In 20 16, Miracle was awarded the Knight of the Legion of Honor of the French Republic, paying tribute to his extraordinary entrepreneurial career and outstanding contribution to Sino-French economic cooperation.