C2M refers to a business model focusing on new industrial Internet e-commerce, which can also be called "short-circuit economy". C2M is actually the abbreviation of customer to manufacturer. This business model originated from Necessary Mall, which was planned and put into practice by its founder and CEO Bi Sheng. At present, this model has been widely used in all walks of life in the global market.

What is C2M?

The background of C2M is "Industrial Internet", which mainly refers to the user-driven reverse production operation mode based on Internet big data, by realizing the characteristics of automatic energy saving and high customization of production lines.

This business model uses Internet big data extraction technology to make every product highly transparent. Consumers can directly obtain comprehensive information of the products they are looking for through a small QR code, such as the place of origin, genuine products, high prices and so on. At the same time, it also provides opportunities for sellers to directly contact consumers, allowing businesses to accurately contact consumers, saving a series of marketing costs in traditional sales.