1, good psychological quality. The psychological quality of excellent merchants is good: fearless in times of crisis, unpretentious in times of victory, and careless in times of failure. The specific performance is as follows:
(1) enterprising spirit: including strong enterprising spirit, entrepreneurial spirit, courage to forge ahead, innovation and persistent dedication;
(2) sense of responsibility: it is the spirit of being highly responsible for work. In the face of major responsibilities or emergencies, we should dare to act resolutely and make decisions within our authority; Dare to take responsibility, handle affairs impartially, do not be selfish, adhere to a just position, and give full play to comprehensive ability.
(3) Willpower: Only those who are strong-willed and cautious can seriously overcome difficulties and not be moved by small favors. Commercial real estate investment is not only a contest of intelligence, skills and strength, but also a contest of will, patience and perseverance.
(4) Self-control ability: Both parties are focused on various interests, in a state of psychological opposition, and it is common for them to be deadlocked or even break up in discord.
2. Have relevant economic knowledge, social skills and language skills.
(1) Commercial real estate investment involves economics, retail, real estate development and management, psychology, sociology, accounting and taxation, and the latest knowledge of relevant laws and regulations, and new knowledge and skills are constantly emerging. Merchants must master these basic knowledge and learn to charge in time in order to do a better job in attracting investment.
(2) The behavior of the object of commercial real estate investment is an investment behavior, which requires multiple management analysis of high-level decision-making, which requires investors to fully communicate with managers many times, so communication is very necessary and effective.
(3) Investment information is mainly transmitted in written form, and investment negotiation is mainly communicated through language. The language expression of investment promotion personnel must be correct and standardized, and effective grammar, rhetoric and logic should be used to make the expression more attractive, persuasive and infectious.
3. Have a good ability to judge phenomena and be flexible.
(1) keen observation can capture the company's investment intention and strength by observing words and feelings, and analyze its posture and actions by observing the opponent's language; Then making an accurate judgment is one of the effective ways and means to obtain information and understand your opponent.
(2) Resilience refers to the ability of investment promotion personnel to strive for corresponding flexible countermeasures according to the ever-changing investment promotion situation, and to evaluate the situation so that the judgment can develop in a favorable direction. Therefore, in addition to mastering the specific situation and market situation of investment projects, investment personnel must also be proactive, brave in pioneering, witty and humorous in negotiations, and relaxed.
Second, the special qualities of investors.
1. I love the investment promotion of commercial real estate, and I am particularly interested in it. Interest can speed up the observation, exploration, pursuit and innovation of investment personnel; Enhance self-confidence and work enthusiasm in the process of attracting investment.
2. Have the ability to control the situation, mainly in investment preparation, know the advantages and disadvantages of your own project, know the exhibition facts of the other party, and take the initiative in time and psychological advantages.
3. Good team spirit, investment promotion is a whole operation. Although the overall project is divided into various investment personnel according to the category of goods or services, the success of investment promotion in each functional area affects the success of investment promotion of the overall project.