A story of Shanghai's "garage"
In recent years, many entrepreneurial stories in Shanghai are linked to new "channels", and the future is guaranteed. Through the cooperation with the local media, the special recruitment problem has been launched, or the construction of TV by Focus Media ... The vitality of the city has led to the change of people's lifestyle, and the corresponding new opportunities are also contained.
Li Liang, English name David Lee, founder and CEO of PPG, is younger than expected. He is 32 years old (this content refers to the article in 2006, Li Liang was born in 1974), and he is from Shanghai.
Based on his age and the fact that PPG has only been known recently, we need more self-introduction about him.
As a pioneer of teenagers studying abroad, Li Liang has lived in the United States since high school. Then he entered new york University. New york University (NYU), founded in 183 1, is one of the largest private universities in the United States. It is located in the center of new york, near Chinatown, and has the best Academy of Fine Arts in the United States. The official undergraduate tuition and living expenses total about $45,000. Tuition is $33,740, and living expenses are $ 1 1260.
After graduating from new york University, Li Liang went to work in Lands' End, a mail order and online direct selling clothing company. Lands' End, founded in 1963, is also involved in selling shirts and other men's wear, but it is more famous that 1984 launched a special issue of women's swimwear. Starting from 1995, Lanzi started to try online sales. One of the company's innovations is to launch an online shopping guide, where experts can help customers find what they want through chatting.
Lands' End was acquired by American department store giant Sears in 2002, involving a transaction amount of $654.38+$90 million. Sears started mail order business from 1888. At that time, some critics thought that Sears had won a nationally recognized famous clothing brand.
Li Liang's title was Chief Purchasing Representative, and later he became Vice President of Purchasing Department in Asia-Pacific region. In his personal introduction to official website, he emphasized that Li Liang has an independent procurement team in this position, which is responsible for managing and checking the procurement process, and at the same time conducting procurement management and quality control for suppliers from many countries.
Many high-end goods are bought in large quantities at low prices in China and then sold under brand names. This specific work experience provided the initial theoretical basis for Li Liang to establish PPG later.
Regarding the following story, Li Liang said in an interview with Global Entrepreneur: By the time of 1999, he started his business in response to the internet craze, and then got investment, and sold the company in time before the internet bubble burst. "Then I retired in Los Angeles to study for an MBA."
On its official website, this experience is described more simply: Li Liang went to the United States to study in his early years and got an MBA.
Li Liang returned to China in 2004, and then conducted a survey of domestic retail industry, established contact with relevant manufacturers, and visited more than 20 cities across the country to inspect the market. In 2005, Li Liang began to try to sell men's shirts directly through catalogues, telephones and websites.
Li Yongjin is now the chief operating officer of PPG, and previously worked as a venture capital consultant in Gifford Asia. In an interview with shanghai securities news, he recalled that when he invested in PPG, the company was still in its infancy, its headquarters was still in the factory, and its monthly turnover was less than 6.5438+0 million, which was very small. "In the early days of the venture, PPG's warehouse was less than 300 square meters and the inventory time was more than 20 days." The narrow space and poor environment did not discourage Li Yongjin from investing. Not only did he help with the financing, but he finally got involved.
Li Yongjin obtained a bachelor's degree in computer engineering from the University of Hong Kong in 1993, and a master's degree in business administration from Si Long School of Management, Massachusetts Institute of Technology in 2003. During my wealth gathering in Asia, I participated in many important projects, including Tudou, which has a lot of news recently.
In fact, in a short period of time, PPG has absorbed many talents: for example, Wang Yanfeng, who joined PPG in 2007 and served as the chief financial officer, previously served as the chief financial officer of the subsidiary of China Shipping Container Transportation Company in Los Angeles, USA; Zhao Songyi, chief marketing officer, once worked for Dell (China) Co., Ltd., in charge of the Chinese mainland and Hongkong markets, and previously worked for Lucent Technology and Bertelsmann (China).
Professional managers' involvement in an innovative company is obviously an optimistic estimate of the company's expectations.
Brand: Many people ignore an important value of the Internet, that is, it helps to establish a brand, which may or may not be closely related to the Internet.