Soul Design: Steve Jobs

Behind the scenes designer: Jonathan Ive (Jonathan? Paul. Yves)

In 2004, Jobs assembled more than 65,438+0,000 internal employees, formed an iPhone R&D team, and launched a highly confidential project called Project Purple, including Jonathan Ive, the designer behind the iPhone. At that time, Steve Jobs, CEO of Apple, shifted his focus from tablet computers such as iPad to mobile phones. Apple and AT & amp； T secretly cooperated to create some software and hardware devices-Cingular wireless network at that time-AT&; T also gave Apple investment and great freedom, and spent about $65.438+0.5 billion in 30 months. In exchange, Apple promised that the iPhone sold in the United States would be handed over to AT & amp； T exclusive sales.

654381October 9, at the 2007 annual meeting of Apple's global software developers held at the Masconi Convention and Exhibition Center in San Francisco, Jobs revealed the launch of the first generation iPhone. Two original models, the 4GB version for $499 and the 8GB version for $599, were officially released in the United States at 6 pm local time on June 29th, 2007. Hundreds of Apple fans lined up outside the American Apple Store in advance to buy. Due to the craze and enthusiastic response after the launch of the new iPhone, it was praised as "God's mobile phone" by some media. The first generation iPhone was launched in the UK, France and Germany in June 2007 +065438+ 10, while Ireland and Austria were launched in the spring of 2008.