I smiled, not hard! Because I can't recruit either
This is not to say that we are too strict with important people, but that many people who flaunt their copywriting plans are actually "fake" copywriting.
There is a girl whose resume is still well written. The operation of new media platforms such as WeChat official account and HeadlineNo. And Bai Jianuo. The copywriting is solid and creative. ...
Well, these are my important foundations. After all, work experience is still very important. But when I interviewed her, it was completely different from what I thought.
The girl is a quiet and sweet girl with a lovely smile. I asked her, what articles have you written?
She showed me her previous work, well, it was unremarkable.
I asked her, if you were asked to define copywriting, how would you define it?
Girl: She should be a creative writer with solid writing skills.
Well, a writer?
Well, this is probably the most basic and superficial interpretation.
Then, no then. ......
Another girl came for an interview. I stopped talking nonsense and asked her only one question: our company is going to launch a product. What aspects will you promote?
The girl was stunned and puzzled. How can she get to the point when she doesn't know anything?
Haha, I like such surprises.
She faltered and gave me such an answer: I .. I'm not familiar with your products, so I can't answer this question. ...
Ok ... I really didn't expect you to answer, but is this the answer I want? There is no doubt that it has also passed it.
Some people say that I have all these problems. I want to say that each company may have different requirements for copywriting, but copywriting planning itself has the dual attributes of copywriting and planning. What is copywriting? Copywriter is the salesman behind the computer screen! This is the most fundamental definition! Unfortunately, many copywriters don't know, thinking that copywriting is simply a code word.
Then what is planning? Planning is a person who issues pre-positioned solutions to the problems that enterprises are about to encounter! Can you understand this? It's a simple truth, but many people don't know it or think of it.
So many copywriters, many of them are simply code words. Have you studied marketing methods? Do you know what are the most commonly used marketing methods for Internet marketing at present? If you don't know, go back and learn more. Don't just watch hot spots and gossip all day. Can you write about a love affair in Lu Han? Even if you write flowers, is it related to the enterprise you serve?
In fact, I am also a copywriter, and I have achieved the current operation. In the planners club, many of our planners are lamenting one thing. The salary of planning is too low! The copywriter's salary is too low! But now it seems that the wages of some copywriters are reasonable?
So don't be proud of writing a quality article. The most important thing is how you transform and realize your boss! What else do you want?