Li Yanhong will say it is artificial intelligence;
Ma Yun will say "five connections and one leveling";
Ma Hua Teng can say the glory of the king. ...
However, judging from the author's wandering in the "subway circle" and "white-collar circle" in recent years, except the glory of the king, most people are "anxious".
Deep anxiety about knowledge.
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From the psychological point of view, this kind of anxiety is already a symptom, that is, "knowledge anxiety"-everyone always has a feeling of lacking new knowledge, new information and new cognitive iteration, and falls behind the society and others because they are worried about their lack of knowledge, thus creating a psychological fear.
"I don't want to be surpassed and I don't want to be left behind. The only thing I can do is to keep up with this era and absorb and learn faster and more efficiently. "
In order to "cure the disease" for users and solve this urgent need, a large number of knowledge payment platforms are constantly emerging, and the next outlet of the Internet has arrived.
Let's start with the fat one.
Luo Zhenyu/KLOC-0 received a master's degree in TV Department of Communication University of China in 1994 and a doctorate from Communication University of China in 2004. In 2000, he joined CCTV as the producer of Dialogue. Resigned from CCTV in 2008 and became a freelancer. "Get" was established at 20 12.
The biggest highlight of Get is Luo Pang's 60 Seconds which is updated every morning. The audio column of this kind of chicken soup for the soul has been done for 4 years.
This also allowed Luo Pang to accumulate a large number of fans, and successfully diverted users from the official WeChat account to get the APP, which was finally realized.
Luo Pang's strength lies in creating new content, and his shortcoming is that Luo Pang has no "certificate".
A network audio-visual license has sealed the door to the diversification of Luopang products.
It can be said that Luo Pang's acquisition has passed the dividend period. If he can't get the "certificate" and complete the diversification of forms, even if Pang is upgraded from 60 seconds a day to 600 seconds a day, it's hard to say how he can think with Luo Ji.
Let's talk about yomi in Wang Lifen.
As a famous host of CCTV, Wang Lifen's resume and resources are very rich ――/kloc-0 graduated from Peking University in 1994 with a doctor's degree in literature, and worked as a reporter and director in Oriental Time and Space, Focus Interview and News Investigation successively. In 2000, he was the chief producer and host of Dialogue. In 2003, he founded Economic Information Network and Global Information List, the first time, and served as the chief producer and information studio director of the above columns and Economic Half-hour. In September 2004, he went to Yale University and Brookings Institution to study American TV media. After returning to China, Win in China was founded, which is by far the most influential entrepreneurial program in China. Later, he founded "We" and served as the chief producer and host.
Ma Yun, Liu Chuanzhi, Shi Yuzhu ... You name it, all the Internet bigwigs have taught in yomi.
Not to mention that Wang Lifen was the first water testing industry ―― yomi was established on 20 10.
With such resources in hand, we can seize the opportunity, with online courses, offline learning and a platform for big bosses, not to mention Wang Lifen's most deadly "card". Isn't yomi proud of winning?
However, this is not the case. Founded seven years ago, yomi is far behind in daily life and turnover.
Not long ago, Wang Lifen also admitted at the competition strategy summit held in yomi: yomi didn't do well before, but now, we have to start over.
How to start over? The author recently looked at the yomi APP and found that the live broadcast has also started, and slogan has also been changed to: "Be the next business leader and go to YomiApp!" -not the earlier "looking for useful knowledge, going to yomi". It seems that yomi's orientation and orientation to the crowd have changed.
According to a former employee of yomi who asked not to be named, after 9 1 1, yomi will make a big move, but I can't wait that long.
What we can know is that the present situation of yomi is not comfortable. As for whether the so-called "9 1 1 big move" can make yomi rally and win this fat meat, we still don't know.
Finally, I want to talk about Niu Wenwen's dark horse.
The biggest difference between Niu He and Luo Pang is that he is not a CCTV host.
From the founding of Entrepreneur magazine to My Dark Horse, Niu Wenwen didn't become a monk halfway, but went into business early in the morning.
Is Niu Wenwen's I Dark Horse better managed than Wang Lifen and Luo Pang?
I Dark Horse first appeared in the public eye because of various offline trainings, the APP was done late, and online paid courses were gradually introduced. However, the lecturers on the Dark Horse are still far behind Li Xiaolai and Ma Yun of yomi.
The advantages of iDark Horse are still "Dark Horse College" and "Dark Horse Growth Camp", which mainly focus on offline training courses and account for a large proportion in iDark Horse's so-called "full chain integrated service platform".
It is said that I dark horse once wanted to merge with yomi, one line, one line, and both hands were hard.
However, we all know the later story. Yomi made offline trips-study tours and summits, and kept moving, which made the merger even more impossible.
For I- Dark Horse, how to make its expertise bigger and stronger under the attack of yomi and the winner is the most important issue to be considered by Niu Wenwen.
Standing in the current "knowledge economy", yomi, Get and I Dark Horse have different styles and different emphases, giving users more diversified choices. It remains to be seen whether Wang Lifen, who has returned to the battlefield, relies on CCTV's solid content production skills to grab traffic, or relies on the support of unique business giants to trigger the consumption demand of different levels of people, or completely subverts and creates a brand-new knowledge economy service model.