However, it is such a tenacious Liu Xiaoqing, who just started the live broadcast of Jade, and the live broadcast atmosphere was suppressed by another anchor, and the effect of bringing goods failed to meet expectations.
The same stars bring goods, such as Tamia Liu and Luo Yonghao. Everyone is crazy about attracting gold in the live broadcast, but why is the effect in Liu Xiaoqing so bleak? Let's analyze the reasons together.
1. There are fewer people who like jade, and jade is not suitable for on-site sales.
Emeralds brought by Liu Xiaoqing are luxuries and decorations, not necessities, so the audience they like is very limited. The same is true of other jewels. Perhaps the younger generation prefers Swarovski, while the older generation prefers classic gold ornaments or diamonds.
The mass-produced food and daily necessities of this brand will have quality control, and everything is similar, and the price is relatively stable and transparent. The value of natural gemstones (such as jadeite) depends on the quality and technology of gemstones, and the prices of homogeneous products vary greatly in different cities and platforms. In other words, the live broadcast is not suitable for buying jade.
Therefore, Liu Xiaoqing was first defeated by the choice of goods for goods.
2. Low cost, high price and low cost performance.
At present, the essence of live broadcast is word of mouth, and the biggest feature is cost-effective products. Let's see if the daily necessities, brands and daily prices sold in Tamia Liu are familiar to consumers. What's his name in Ali? Liu Yidao? This means bargaining for the audience.
The jade bracelet brought by Liu Xiaoqing is a colorless bean, which belongs to a poorly cultivated variety of jade, with the largest output and lower value. This kind of products are not good goods that can sell at high prices, but they must be brightly colored. Unfortunately, these batches of bracelets have no valuable colors.
The critical audience in the live broadcast room commented badly on the spot:? The bean bracelet is worthless, at most 100. ? Selling 100 yuan for several thousand yuan in the live broadcast room, the price is ten times its value, killing consumers. In the internet age with transparent information, which consumer would be so stupid?
3. It looks amateur when it is broadcast live.
Liu Xiaoqing also contacted a staff member of the jade supplier, but the other party was eloquent and knew the products very well. This makes the anti-customer-oriented phenomenon happen from time to time in this live broadcast, and the gas field is completely suppressed. This is the amateur performance of stars as anchors, which is very unprofessional in their live broadcast industry.
This live broadcast is not cost-effective and the explanation is not professional and sincere enough. Liu Xiaoqing's live broadcast service is more commercialized, giving people the impression that live broadcast is only for their own money, not really for customers.
4. Lack of cooperation and interaction with partners.
Employees of Liu Xiaoqing and suppliers are like competitors. Obviously, Liu Xiaoqing, with poor eloquence and insufficient professional knowledge, failed in this competition. There was little interaction between them, which did not bring a good experience to the audience.
Liu Xiaoqing's lack of cooperation with the live broadcast partners may be due to Liu Xiaoqing's ignorance of the products and insufficient preparation in the early stage, so he can't say too many professional comments. The employees of this brand want to help, but they don't care. In the final analysis, Liu Xiaoqing's preparation is not careful enough, and it is too unprofessional.
Live broadcast is the way out in 2020. Whether it is a civilian or a star, everyone wants to catch up and become a flying pig in this way. This requires combining our own advantages and making enough efforts to show enough professionalism and core competitiveness in the field of tuyere.
No one can succeed casually. To succeed in this market, only more professional strength is the magic weapon to win.