65438 On February 22nd, 2022, the official logo and mascot "Rabbit Circle" were officially released in the CCTV Spring Festival Evening in 2023 with the theme of "China is thriving in the new era and the beautiful life is changing with each passing day".
According to CCTV news reports, MengMeng Soft "Rabbit Circle" was born after collecting the favorite tendencies of countless audiences and carrying out systematic and informative big data research portraits! The lively state of MengMeng, bright eyes, and the "animistic" oriental watch, which is the first master station mascot IP to complete the original formula through Internet big data analysis in the 40-year history of the Spring Festival Evening.
The mascot "Rabbit Yuanyuan" was carefully designed by the chief designer, curator of the art museum Mr. Chen and the visual design team of the Spring Festival Evening for 4 months.
The meaning of the mascot round rabbit;
"Rabbit Round" means "Anhui pika", which is a combination of China's scientific stories and China's traditional culture. "Anhui pika" is the earliest rabbit-shaped animal found in the world so far, and its survival time was 62 million years ago in the early Paleocene.
Discovered and named by Mr. Li Chuankui, Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, the fossil is now in China Paleontology Museum. Li Chuankui and other paleontologists of the older generation led the scientific research team to run on the Gobi Desert of the motherland for decades, filling in the gaps step by step, so that China has almost complete fossil evidence of rabbit evolution.
The iconic four front teeth of "Rabbit Circle" are taken from the typical features of the ecological restoration image of "Anhui model pika" fossils. Experts said that the mascot of the Spring Festival Evening "Rabbit Yuanyuan" is not only the zodiac rabbit in the traditional cultural sense, but also the "ancestor" of China White Rabbit, which embodies the spirit of scientists in China.