Do a good job in career planning 1 The first thing to discuss is whether to choose a foreign-funded enterprise or a domestic-funded enterprise. I think we should weigh the pros and cons according to our own situation. Everything has two sides, and any decision must have a premise.
To go to a foreign-funded enterprise, you must first have a high comprehensive quality, otherwise you will not be admitted. In foreign-funded enterprises (such as Coca-Cola), because they have been operating for hundreds of years or even hundreds of years, the marketing systems of all enterprises are sound and standardized, and they will receive professional training regardless of their positions, and at the same time have a set of perfect sales models and methods. You just have to play by his rules.
Therefore, the bright side is:
First, you can receive good, standardized and systematic training;
Second, master advanced sales models and methods;
Third, you can also gild your career.
The bad side is:
First, the inherent mode limits individual innovation;
Second, strong brands make salespeople always take the initiative in sales, and they can't exercise their ability to solve problems in weak markets;
Third, due to the high requirements and relatively small personnel changes, there is limited room for personal promotion.
The situation of domestic enterprises is just the opposite.
The bad side is:
First, it is difficult to accept systematic training;
Second, the sales model and methods need to be explored by themselves;
Third, the gold plating effect is not as good as that of foreign-funded enterprises;
Fourth, because the brands are relatively weak (such as Coca-Cola and Wahaha), sales are relatively difficult.
The good news is:
First, salespeople can give full play to their subjective initiative and innovative consciousness;
Second, exercise the ability of sales staff to solve market problems under weak conditions;
Third, speaking by performance, the assessment is relatively fair, and there are many opportunities for promotion and large space.
Therefore, the sales manager of foreign-funded enterprises may not be able to do well in domestic-funded enterprises. First, he does not adapt and thinks that the enterprise is not standardized; Second, the brand is not only in a weak position, but also faces and solves more problems than foreign-funded enterprises. The marketing ability of sales managers in foreign-funded enterprises is not necessarily better than that in domestic-funded enterprises. The good sales performance of foreign-funded enterprises is based on their brands and good marketing models, while the good sales performance of domestic enterprises is usually based on excellent sales managers (relatively speaking). Therefore, when recruiting sales managers, it may be better for human resources departments to select outstanding employees from domestic enterprises than foreign-funded enterprises.
After discussing whether to go to foreign capital or domestic capital, it is necessary to discuss the basic conditions for choosing the target enterprise. For example, if you choose the fast-moving consumer goods industry, then this target enterprise should have the following characteristics: the annual sales are above 1 100 million yuan (at least 50 million yuan), the sub-sectors in which the enterprise is located are developing at a high speed, the production, supply and marketing of the enterprise are integrated, the development momentum of the enterprise is strong, and the boss is modest and dedicated. First of all, such an enterprise has a good foundation. At the same time, after several years of development, enterprises tend to be standardized, not too chaotic and not too changeable. At the same time, enterprises are also actively realizing economies of scale, and the salary is also considerable (relative to the newly started or mature enterprises). Secondly, enterprises have room for further development and more opportunities for personal development. Of course, new enterprises, commercial enterprises or small-scale enterprises (annual sales below10 million) are not impossible to choose, but the relative risk and judgment are higher when choosing.
As the old saying goes, look before you leap, which makes sense. We should plan our marketing career for 5-8 years before the age of 30, form a clear career context and move forward according to this context.
There are four points to consider in career planning.
First, choose carefully and seek stability first. In other words, you must be careful when choosing a company, even if you spend more time, once you choose, don't quit. Why do you say that? First, job-hopping will take you time to get familiar with the new environment again, and the performance time will be obviously delayed, which is called procrastination; Second, because of inexperience and low position, jumping over is not a supervisor, which is equivalent to starting all over again and wasting time. Third, people who are unfamiliar with the new environment and encounter complex business relationships may not last long, leaving a failure (human resources departments of enterprises don't like people who change jobs frequently). Fourth, it takes time to establish network resources, which may not be established. Without the support of marketing, how can you make efforts and finally leave voluntarily? If you work in an enterprise for a long time (usually at least 3 years), the above problems may not occur. More importantly, only when you stay in the enterprise for a long time can you really grasp the essence of an enterprise's marketing, and you can only see the superficial phenomenon.
Second, any enterprise has problems. Don't think that there will be no problems in the new enterprise. Every enterprise has problems, and every enterprise has its own problems, but the problems are different.
Third, clarify the issues of time length and time density. Taking frontline sales staff as an example, in general, a sales staff should follow the law of career development time 1235, that is, as an industry representative 1 year, as a sales supervisor for 2 years, as a regional manager for 3 years and as a provincial or branch manager for 5 years. Why is this arrangement? The first three years are the foundation, so we must lay a solid foundation; In the last seven years, we should lead the team to do management and be solid. After that, it will be much easier to be a regional manager or a sales director or a marketing general manager. But the length of time is not the standard to measure experience and ability, which depends on the learning ability and understanding ability of marketers. Some people have worked as regional managers for 1 year, which means others have worked for 3 years. So what I'm talking about is the density of time, depending on how much knowledge you have in your old position and your competence in your new position.
Fourth, set the post and time goals, knowledge acquisition goals, ability goals and salary goals at different stages in the planning. The work goal is all the work levels you have achieved at all stages. For example, it took 1 year to become a sales supervisor from a sales representative. The goal of knowledge mastery is the knowledge you need to master at different stages. For example, in the sales representative stage, the knowledge you need to master is terminal visit and vividness; In the stage of regional manager, the knowledge to be mastered is dealer development and management, regional marketing planning and so on. The ability goal is how many people and how big the area you can really manage. So don't be carried away by the light of professional titles. The enterprise gives you the title of sales manager, but you are only responsible for a district of a city, doing the same work as an industry representative. This is not a sales manager, but an industry representative. Salary goals can give you some motivation to move forward, and also reflect your ability and value, so you should also set salary goals, such as annual salary of 20 thousand in the first year and 60 thousand in the fourth year.
Goals determine your direction, and direction determines your achievements.
In this way, your marketing career plan before the age of 30 is completed, but how to implement it according to the plan and fine-tune it constantly is also very important. If it works well, you will succeed.
Do a good job in career planning 2. It is inevitable that you will be busy and confused when you first enter the workplace. As a newcomer, are you confused because you can't find a career goal? Full of blood, but often struggling, do you have doubts: is workplace life really like this?
Scheme 1: Based on this industry, seek higher development.
Step one: short-term goals? Steady and steady, seek development based on existing posts.
We should seize the time to fully study and master relevant professional skills in our existing posts. After that, change the working environment. You can plan to leave your current small family workshop company and seek junior positions in large and medium-sized enterprises. It should be reminded that in the initial stage of employment, the salary of large enterprises may not be greatly improved, but as long as the corporate culture atmosphere is conducive to the development of their professional skills, they will achieve the goal of changing their professional environment and further seeking development.
Step 2: Mid-term goal-becoming an expert within three years.
The medium-term goal is to become an expert in related occupations. Proficient in English; Widely dabble in psychology and management books, broaden knowledge and skills, and prepare for the next goal of entering management.
Option 2: Accumulate knowledge, wealth and social experience, and find entrepreneurial opportunities.
For a certain industry, you should be interested enough to invest and start a business. Therefore, the career planner put forward the second plan, that is, the "three-step" action plan of investing in the fitness industry to become a "small boss".
Step 1: Achieve the short-term goal-apply for a related position in a big company.
The salary at the beginning may be a little lower, so don't mind too much. Just try to gain a foothold in the company and be fully familiar with the company's relevant management processes in one year.
Step 2: Accumulate relevant experience and industry information.
On the premise of doing a good job in daily work, we should pay attention to accumulating information about the fitness industry and mastering the details of the company's operation. In order to achieve this goal, I can also work part-time as a fitness teacher in my spare time to lay the foundation for future business management.
Step 3: achieve the medium and long-term goals? Complete experience and accumulate yourself as a boss.
Accumulate knowledge, experience and wealth and do it everywhere. After completing the above two-step planning, I started my own business as a boss and entered a new development channel.
Do a good job planning 3 Dong Fangzhuo is unemployed again. Six months ago, he finally found a job in Portimonense, Portugal, but was abandoned by his employer again. Nowadays, "Dong Fangzhuo" appears less frequently in China media than "Dong Zhuo", although the striker who was once bought by Manchester United was regarded as the hope and future flag of China football for a long time. Now hope has turned to despair, and the flag has been broken before it is unfolded.
Dong Fangzhuo has a chance to become the greatest player in China's football history. In the summer of 20xx, Ferguson bought him for 500,000 pounds, which can be increased to 3.5 million pounds. Few domestic fans even know him, and he didn't even score in China's top leagues, but he has already put on Manchester United's glorious top hat-Dong Fangzhuo has become synonymous with miracles. In this life of professional football, he was born with a golden key.
The days of releasing Antwerp from Manchester United were also wonderful: in the first season, he scored a goal in the league; In the first seven appearances next season, he scored six goals, all of which were substitutes (a Ole Gunnar Solskjaer); In the third quarter, he scored 18 goal and became the best shooter in the second division; In the middle of the fourth season, he scored twice, got a British work permit in 20xx year 65438+ 10, was recalled by Manchester United, and got a new contract ... Everything was developing on the right track, but the comedy inexplicably turned into a tragedy. Dong Fangzhuo didn't do anything wrong at Manchester United, or had no chance to do anything at all. Rooney, Cristiano Ronaldo, Ole Gunnar Solskjaer and even alan smith, there are too many people in front of him worthy of Manchester United's front line.
Of course, Dalian Shide (Weibo) didn't have a chance to get the floating value-added fee of 3 million pounds, and the one-hour-old Dong Fangzhuo was completely reduced to a "data brush": he was the first China man to become the top scorer in the European League, the first China man to score an Olympic goal for the men's soccer team in China, the first China player to go to the four-nation European League, and of course the first China man whose contract was terminated early by three European clubs ... But Dong Fangzhuo's achievements were only. A year and a half wasted at Old Trafford completely lost his confidence and skills, and even the striker was incompetent in the Super League.
For any Asian player, the threshold of Manchester United is somewhat high. Park Ji-sung's success is based on Eindhoven, where Koreans learned about European football. Old Trafford won't give you many opportunities to learn. Only mature products are needed here, unless you are a real genius. Even Campbell and Simpson, who fought side by side with Dong Fangzhuo in Antwerp in the 20xx-07 season, were expelled by the Red Devils, leaving Evans and Gibson struggling. These four authentic British-made people are still so, let alone newcomers from China.
Dong Fangzhuo is only a one-off for Ferguson. For Manchester United, the ￡ 500,000 bet is too small to be ignored directly, and Dong Fangzhuo lost his football career. Referring to Seol Ki hyeon, who also made his debut in Antwerp, Koreans used small clubs as a springboard, and then accumulated three years of experience in the Belgian giant Anderlecht before they had the confidence and capital to move to the Premier League. Since you are not a genius, you can't expect to study for a doctorate in Oxford and Cambridge before you graduate from primary school.
Dong Fangzhuo's "grief" is precisely the pain of many China players. They yearn for Europe, but they are also afraid of losing everything, losing everything-going to Europe is the only way to realize their ideals, but before going, please make a good plan of football life and choose the right threshold. Knowing yourself is as important as knowing Europe.
Do a good job in career planning, which is career planning. It means that individuals set career goals, choose career paths, determine education, training and development plans, and determine the direction, time and plan of action in order to achieve career goals.
What is career planning and how do college students do it well?
College students A and B did well in school, and worked in different units after graduation. Three years later, the fate of two people is different. A has become the backbone of the company, as a department head, with a monthly income of more than 5000. B is still an ordinary employee of the company, with a salary of only 2500, and is preparing to find opportunities to quit.
During these three years, both of them have jumped over the trough, but the final result is quite different. After graduation, A entered a store selling electrical appliances as a sales agent. She is diligent and studious in her work, and soon mastered the sales skills and became an accurate salesman in the store. A year later, I transferred to a larger electrical chain store as a team leader. In the third year, I moved to a well-known domestic electrical appliance sales chain store as a department head. After graduation, she joined a company that sells telecommunication equipment. A year later, I jumped to a network company to be a network manager. In the third year, I changed my job and worked as an office clerk in a production company. After carefully analyzing the experiences of two people, Youcv. Com found that A has been working in the familiar electrical appliance sales industry, during which she changed jobs in order to have a better position. B, on the other hand, failed to find its own development direction and jumped around in different industries. Finally, he can only work in a very low position.
So how to do a good job in personal development planning? Youcv。 Com believes that the following five-step personal planning method can be adopted:
The first step is to analyze your personality. Everyone's personality is different. Some people are extroverted, good at speaking and have strong interpersonal skills, and like to express their views in public; Some people are introverted, honest and like to think independently; Some people are persistent in things and are not discouraged when encountering setbacks; Some people are fragile and easily defeated by failure; Some people like challenging jobs, the greater the pressure, the stronger the fighting spirit; Some people like a stable life and can't bear too much pressure ... Everything has two sides, good and bad. The opposite of enthusiasm and talkativeness leads to lack of stability; Honest and kind, it is easy to become indecisive ... First of all, analyze your personality, see what you have in the above personality, and see the advantages and disadvantages of your personality. If you are enthusiastic, talkative and like to challenge people, you are relatively suitable for marketing, public relations and other work; If you are introverted and serious, you may be suitable for accounting. On the one hand, an accurate analysis of one's personality can help one find a suitable position; on the other hand, it can remind one to pay attention to overcoming one's personality defects at work.
The second step is to analyze the knowledge and skills you have mastered. Everyone has his own knowledge and skills. Some people like writing, others like reasoning; Some people have strong hands-on ability, while others have weak operational ability; Some people think by leaps and bounds, others have strong logical thinking ability ... analyze the knowledge and skills they have learned and mastered, and list which ones they are proficient in, which ones they are familiar with and which ones are their weaknesses. Then analyze the work you are engaged in, what kind of knowledge and skills you need to be competent for the post, and confirm the conditions and shortcomings that match the post according to your own reality. If the post requires a high level of computer skills, but you lack them, you can improve your knowledge and skills by taking classes or finding someone to teach you relevant knowledge. Only by doing this can you be in an invincible position in your work.
The third step is to analyze the resources you have or can allocate. The resources here include not only money, but also social contacts. As the saying goes, "you can do great things only if you have great skills", that is to say, you should do what you can. We all know that if you want to start a company, you must have a certain amount of funds, at least to ensure that you can maintain the company's unprofitable operation for one year. By the same token, you can't do everything well in a job. When you encounter something you are not good at, think about the resources you can mobilize. If any of your classmates, friends and relatives are good at such things or have been engaged in related industries, you can learn from them, directly grasp the key points of the problem and avoid detours in your work.
Step four, confirm your development goals. Not long ago, I met an MBA student who changed jobs at least four times after graduation for more than two years, involving different industries. Every job has not lasted more than half a year. He is 30 years old. He hasn't found his own position yet, and he doesn't know what he is suitable for. The excellent resume network thinks that this classmate belongs to the kind of person who lives in a muddle, and has not carefully analyzed himself or made a good personal development plan. We are not against job-hopping, but job-hopping must be purposeful and selective. It's best to use the above methods to confirm your personal development goal, and jump around this goal purposefully and selectively, so that you can achieve your goal closer or faster. If you don't confirm your goals, it's most undesirable to change jobs blindly, especially frequently, because in today's society, work experience and industry advantages have become one of the indispensable conditions for success, so it's particularly important to confirm personal development goals.
The fifth step is to persevere. There is nothing in the world for nothing, and no one's success is accidental. Must be a long-term accumulation, must have a certain strength to succeed. Many people are surprised by Degang Guo's popularity and think he is very lucky. The author has been to listen to his cross talk and appreciated his singing skills, singing skills and tongue twister skills ... The author also heard the poverty and hardships he experienced. Degang Guo's success is inevitable, and it is the result of his years of dedication, persistence and hard work. Therefore, if you have a clear understanding of your goals, you must persevere, don't give up no matter what setbacks you encounter, and you must study hard at the same time. Only in this way can you succeed. For your better job search, I recommend Youcv. Com, the first tool to make resumes from the perspective of HR in China, intelligently matches resume templates, evaluates resumes for free, and helps you complete a good resume that meets HR requirements!
Do you need to change careers to do a good job planning 5?
You may be looking for a brand-new career, but you still have reason to make a self-evaluation. Because there are many ways to improve your career besides completely changing your career. See if there is a description that suits you next.
You have job burnout
The enthusiasm you showed for your work in the past has left a pile of warm embers. Over the years, you have tried your best and paid everything you can. But now, although you still like this professional field, it feels more like a routine than a career.
Your work is harmful to your health.
Some jobs are dangerous. If you are engaged in one of them, you may already know it when you enter. Some jobs will affect your health in other ways, such as great stress or emotional exhaustion, which may not be realized at first.
3) You want to be an expert
You are in a career you like, but you want to focus more on a certain field.
4) You want to make progress.
Maybe your present job has been promoted as much as possible. But you know in your heart that you can generate greater value and take on greater responsibilities.
5) The downward trend can be seen.
Maybe you are in an industry that doesn't see much future, your company is ready to be sold, or the economic situation leads to the decline of your industry. You want to know if it's time to leave.
6) You want to earn more money.
Maybe your responsibility is heavier, but your salary is standing still. According to an employee satisfaction survey in 20xx-2006, less than half of employees think their income is reasonable. The survey also shows that the primary reason why employees leave the company is that they don't get the remuneration they deserve. Of course, just because a person thinks that he doesn't get a reasonable salary compared with his peers doesn't mean that this is the fact. Besides salary, there are many things that can make a person feel reasonable in return, such as more vacation time, respect and recognition.
7) You like to be more creative.
You have been eager to break away from convention and create something new, which is much more interesting than sticking to the idea that "we have always done this".
Item 1-2: You may not be ready to change.
If you can find out that 1-2 fits your present situation, you have actually done your present job. There is no perfect job satisfaction. If a person finds that his career can meet all his goals, needs and inner desires, then he is really lucky. But if you have a strong sense of identity with one or two of these options, you can try to do the self-assessment in this book and find some ways to make your career different.
Item 3-5: You may be ready to change.
If you can find 3-5 pieces that suit you, you should be ready to change. You are also lucky, because the following assessment tools in the book will help you find out what needs to be changed and tell you how to achieve it. Remember, "change" doesn't mean changing your career or changing companies-although changing careers may well meet your hopes and needs. But in your current job, there are many ways to increase your job satisfaction.
Item 6-7: You are ready to change.
If you find 6-7 items or more, then whether you realize it or not, you are already in the process of career change. Sticking to the status quo is not good for you or your company. If you know what you must do, but you don't know where to start, the following self-assessment tools will provide enough ideas and suggestions to help you understand how to set goals, how to do important steps, and finally achieve them.
Six ways to change your career
1. Re-activate your present job.
2. Change the way I work.
3. Internal transfer in my current job.
4. Do your current job well and then develop a second career.
5. Go to a new organization, region or industry.
Step 6 completely change your career
Source-everything about career evaluation
Can you see that the span is getting bigger and bigger from top to bottom?
Third, summary.
You need to evaluate the strength you want to change (the more options, the greater the span you want to take). The greater the intensity, the smaller the span and the easier it is to change.
Generally speaking, changing careers is not asking you to quit or quit. Four of the six choices are to do your own thing first. After all, the first step to change is now.